Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing competition in my market, and want to head off losing business to other providers. How can I differentiate my business? If we sell backup as a new service offering, what new revenue opportunities could this create for us?
It can be tough out there for a telecom service provider. Many in the industry are struggling to win new business. While the market for these services is getting pretty crowded, you have opportunities to help you stand out from the competition, and you’re right: selling cloud backup is one of these opportunities.