The market for managed service providers is crowded, and there’s competition everywhere. That’s why a solid sales and marketing strategy is an integral part of an IT services business. After all, getting the attention of prospects and converting them into new customers is the key to maintaining and growing a successful business.
Even though you might want to focus on your sales and marketing efforts, you probably aren’t sure where to begin. Or maybe you’re frustrated with the results of your current efforts, or you’re just stuck in a rut.