Q: We’re currently expanding our services at my MSP, and with the new changes, we want to run some campaigns to direct more traffic to our website. Currently, we use forms on our website, but we’re having trouble with them. Quite a few people have clicked on the link to fill out the form, but very few have completed it. How do I get more people to fill out the form? I want to get this right before we start trying to drive more traffic to the site.
Congratulations on expanding your services at your MSP! Running marketing campaigns will definitely help generate buzz around your new services and uncover potential opportunities. We know that finding interested prospects is vital to a successful campaign. It’s even better when prospects visit your website looking for more information about your company and then fill out a form. This gives them an opportunity to reach out easily and let you know they want to learn more.
To get you the best advice on creating forms, we consulted Sarah Duffy, our senior manager of demand generation. Sarah organizes our website by keeping our content up-to-date, ensuring ease of navigation, and using forms to capture leads. Here are her tips on how to use form fills to generate more leads: