Q: As a growing MSP, we’re constantly looking for new ways to appeal to our prospects, and we’re ready to try something different. We were thinking about trying direct mail, but I’m not sure how we should go about it. Do you have any tips for launching an effective direct mail campaign?
Congratulations on incorporating another way to reach out to your prospects. Recognizing that you need multiple methods to reach potential customers is an important step in expanding your business and introducing new clients to your managed service offering. And, when you develop a successful direct mail campaign, you can see some tremendous results.
To give you advice on how to create a direct mail campaign that will make a splash, we spoke to Richard Delahaye, our senior director of marketing here at Intronis MSP Solutions. Richard has created a variety successful direct mail campaigns, and he believes that direct mail is a great way to gain your prospects attention. Here is Richard’s advice for creating an effective campaign: