5 ways the long copy sales letter can (still) help your MSP business

Posted by Stuart Crawford on Feb 10, 2016 2:49:37 PM

There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter.

Yes, a sales letter. I can hear the moaning and groaning now: “Stuart, sales letters never work!” Well, I’m here to let you know that’s just not true. Sales letters do work, but they need to be part of your overall IT marketing strategy.

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Topics: MSP Marketing

Is your MSP website "leaky"? What to fix to catch more "fish"

Posted by Angela Leavitt on Feb 10, 2016 8:30:00 AM

 In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up?

I talk to telecom agents, VARs, and MSPs every day, and most of them greatly under-value the importance of their websites. They’ll say things like:

“I just need to have SOMETHING in place to show I’m legitimate.” OR …

 “If people are interested, they’ll just call me, and I’ll do the selling.” OR …

 “My wife’s cousin’s college kid’s best friend’s sister built my website, and that’s good enough.”

If you’re one of these people, you’re simply dead wrong. But don’t listen to me—here are some stats to back me up. MSP Marketing Plan webinar

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Topics: MSP Marketing

Cloud computing drives down both average contract length and value

Posted by Mike Vizard on Feb 9, 2016 12:59:39 PM

The good news is demand for the outsourcing of IT services appears to be on the rise. A new global outsourcing report from the research firm Information Services Group (ISG) finds that the IT outsourcing industry had one of its best performances ever in the fourth quarter of 2015, capping a year that saw a record number of contracts.

But, here's the catch. The value of outsourcing contracts tied specifically to information technology infrastructure declined a precipitous 12 percent.

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Topics: IT Services Trends

Gmail's billion-user milestone shows the power of cloud

Posted by Ron Miller on Feb 8, 2016 1:40:33 PM

Gmail reached an impressive milestone last week when Google announced at its earnings call that it had passed a billion users on its email service. Pretty impressive when you consider that not that long ago people questioned putting their email in the cloud.

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Topics: Cloud Trends

Ask Intronis: How to optimize the website for my MSP business

Posted by Courtney Steinkrauss on Feb 8, 2016 8:30:00 AM

Q: I run an MSP business, and I want to make sure our website is in the best shape possible. Right now, I think our website is helping us get recognized, but I want to take it to the next level and use it to capture leads for our sales team to go after. I don’t have a marketing background, though. What steps can I take to optimize my website?

It sounds like you have a solid foundation for your website and that you’ve been able to use it to build buzz for your MSP business. That’s good to hear—you’re on the right track! There’s so much you can do to optimize your website and get more out of it, though. Whether it’s focusing on Search Engine Optimization or developing the right content strategy, there’s no shortage of ways to continually improve your MSP website.

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Topics: Ask Intronis

New research finds AWS still blowing all comers away

Posted by Ron Miller on Feb 5, 2016 12:02:29 PM

Do a quick check of the tech news headlines these days, and you're likely to find quite a few that are trumpeting how well Microsoft is doing in cloud. While Microsoft is growing at an enormous rate, it is still well behind AWS, which continues to completely dominate the market according to the most recent data supplied by Synergy Research Group.

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Topics: Cloud Trends

Cloud 5: 1B Gmail users, OpenStack challenges, 20 cool cloud vendors

Posted by Ron Miller on Feb 5, 2016 10:06:47 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

And without further delay, here we go with this week's links:

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Topics: The Cloud 5

PR advice for IT service providers: How to make your words matter

Posted by Marie Rourke on Feb 4, 2016 12:18:34 PM

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make — not to mention the when, where, and to whom. 

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Topics: Content Marketing

New Safe Harbor accord buys time for data transfer business as usual

Posted by Mike Vizard on Feb 4, 2016 9:50:41 AM

In a way, there is much for IT service providers to celebrate now that the European Union (EU) and the United States have come to terms on a Safe Harbor agreement that allows the personal data of Europeans to once again legally find its way into data centers in the U.S. After all, not only do cloud service providers and Web-scale companies routinely move personal data across the Atlantic, so does just about every U.S. company that does business in Europe.

The accord struck this week was made necessary because the European Court of Justice invalidated the previous existing Safe Harbor agreement after a graduate student in Europe filed suit over Facebook’s sharing of personal data with the National Security Agency (NSA) in the U.S. The court ruled that the information provided by Edward Snowden made it clear that European rights to privacy were being violated.

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Topics: IT trends

Intronis Local Lunch Tour 2016: We want to buy you a steak

Posted by Erin Shaw Crowley on Feb 3, 2016 4:13:10 PM

I’m back on the road to kick off the 2016 Intronis Local Lunch Tour, so it feels like the New Year is officially underway now.

We’ve got an action-packed schedule of lunches this month, making 18 stops in 12 different states, from California and Texas to Connecticut and Florida. That’s a lot of steak!

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Topics: Events and Webinars

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