New from Intronis: Barracuda NextGen Firewall – Intronis MSP Edition

Posted by Brian Babineau on Jun 27, 2016 9:39:06 AM

The threat landscape is becoming more complex every day. Ransomware attacks are on the rise, and experts have even declared 2016 the year of ransomware. Theft of “hard” intellectual property increased 56 percent in 2015, and 38 percent more security incidents were detected in 2015 than in 2014, according to The Global Sate of Information Security Survey 2016 by PricewaterhouseCoopers.

All of this means that IT security is more important than ever for MSPs and their SMB customers. That’s why we’re so excited to introduce our newest MSP-optimized offering: the Barracuda NextGen Firewall – Intronis MSP Edition. It’s a turnkey solution that optimizes the security, performance, and availability of your customers’ networks.

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Topics: Announcements

Ask Intronis: How do I avoid making common email marketing mistakes?

Posted by Lauren Beliveau on Jun 27, 2016 7:30:00 AM

Q: At my MSP, we’ve tried email marketing, and I really think it’s just not for us. We’ve sent out multiple emails to our prospects, and our unsubscribe list has skyrocketed. Even worse, only a few people have clicked on our CTAs. We’re almost ready to throw in the towel at this point, but we’re going to give it one more shot. Are there any common email marketing mistakes I should try to avoid?

You aren’t alone; we’ve heard from many other that MSPs had the same trouble with their email marketing. We’re happy that you’re giving it another chance, though. Email marketing isn’t always successful on the first round, which is why you need to test different ideas and approaches in order to find what works with your audience. When you do find the right groove, email marketing can be a good tool to use to alert prospects about a new service or teach them about new security threats.

To give you the best advice on what not to do with your email marketing, we consulted our director of partner marketing, Lindsay Faria. Between conducting numerous email marketing campaigns and creating our newsletter each month, she really understands what our partners are looking for when opening—or not opening—an email. Here are Lindsay’s top three things to avoid when creating an email marketing campaign:

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Topics: Ask Intronis

Tech Time Warp: Crime by Computer - June 1976

Posted by Lauren Beliveau on Jun 24, 2016 12:00:00 PM

This Tech Time Warp will bring you back to June 1976, shortly before Apple sold its first personal computer, sparking a trend that would change the world. But in June 1976, no one had a personal computer, and many computers were ‘time-shared.’ Even the Queen of England had to travel to use a computer! Did you know that on March 26, 1976, Queen Elizabeth II sent out the first royal email when visiting the Royal Signals and Radar Establishment (RSRE)?

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Topics: Tech Time Warp

Cloud 5: Tracking pot in the cloud, cloud services in outer space

Posted by Ron Miller on Jun 24, 2016 9:31:38 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week's links, please have a look at one of our recent blog posts, AWS's Jassy: Cloud agility drives innovation. Even though Andy Jassy has a stake in the argument, when he talks about the organizational benefits of cloud computing, he's worth listening to.

And without further delay, here we go with this week's links:

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Topics: The Cloud 5

Time to focus on customer renewal rates in age of the cloud

Posted by Mike Vizard on Jun 23, 2016 12:53:35 PM

When it comes to selling IT solutions in the age of the cloud, the biggest change for IT service providers is the emphasis that needs to be placed on customer renewal rates for services that are sold as a subscription. Historically, IT services providers almost always focused on the initial transaction. Renewals of software licensing contracts were an afterthought because most providers were rewarded for their efforts upfront. Now most of the deals in the age of the cloud involve subscriptions where vendors and partners get compensated over the course of one- to three-year contracts.

The vendor, however, still has to invest in the core technology to deliver the service. For that reason, most providers of cloud services are underwater for the first year of a subscription contract. They generally break even on the second year and then begin to make a reasonable return on the third year. As a result, cloud service providers need to have a fanatical emphasis on customer renewal rates in order to succeed.

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Topics: IT Services Trends

AWS's Jassy: Cloud agility drives innovation

Posted by Ron Miller on Jun 22, 2016 9:42:20 AM

It may be seem obvious to many by now, but it bears repeating because it seems not enough companies get it. By its nature, the cloud drives the speed and agility organizations require to innovate today.

That was the message Andy Jassy had this week during a live onstage interview in Washington, DC. Jassy talked about the elements of successful organizational change, and even though he had a stake in the message, what he said was broadly applicable.

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Topics: Cloud Trends

Discover what true Total Data Protection really is

Posted by Neal Bradbury on Jun 21, 2016 4:42:18 PM

As an MSP, you get it. Bad things happen. Whether it’s a system failure, natural disaster, malware infection, or a good old-fashioned data breach, there are so many ways for businesses to suffer data loss. That’s why you want to offer your customers “Total Data Protection” so you can help them recover their data when one of those bad things happens.

But what about preventing that data loss from happening in the first place? Data protection alone isn’t enough to proactively safeguard your SMB customers from the changing landscape of threats and vulnerabilities targeting businesses of all sizes. Don’t be conned into thinking otherwise.

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Topics: IT Security

It's time to face the digital business fear factor

Posted by Mike Vizard on Jun 21, 2016 10:31:41 AM

A new report from the Harvard Business Review (HBR) suggests that the majority of businesses today are about to be on the receiving end of the disruption being created by the rise of digital business.

Sponsored by IBM, “The Ecosystem Equation: Collaboration in a Connected Economy” finds that even though more than half (52 percent) of the business executives surveyed acknowledged that substantial portions of their revenue streams are being threatened by digital disruption, only 18 percent said they are participating in a connected economy to a significant extend.

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Topics: IT Services Trends

Ask Intronis: What discovery questions should I ask to gain interest?

Posted by Lauren Beliveau on Jun 20, 2016 8:00:00 AM

Q: Our sales team is struggling to hit their numbers. We recently established a marketing team at my MSP, and they’re bringing in a ton of new leads. The problem is that we don’t see these leads converting into sales. Our sales team has one or two conversations with a prospect, but somewhere after the second call we lose them. What can my sales team do to gain interest on a discovery call?

Congratulations on adding a marketing team at your MSP. We know growing your team can be challenging, though, as everyone adjusts to the changes. The new leads your marketing is bringing in will certainly help keep your pipeline full, but your sales team needs to ask the right questions to make the most of those leads. The discovery call can help you understand where your prospects are coming from and what services they might need, which should help your sales team close more deals.

To find out how to ask discovery questions that will give you great insights on potential customers, we consulted one of our Partner Development Managers, Rob Badger. Although Rob told us there is more than one way to run an effective discovery process, he did give us some tips and tricks that will help you and your sales team get more insight into prospects’ day-to-day activities and their pain points.

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Topics: Ask Intronis

Big money changes hands in huge week for cloud acquisitions

Posted by Ron Miller on Jun 17, 2016 1:45:04 PM

To say there was a lot M&A action this week would be a huge understatement. More than $30 billion changed hands — and most of it involved the cloud directly or indirectly.

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Topics: Cloud Trends

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