Tech Time Warp: How AOL got its feet off the ground

Posted by Lauren Beliveau on Dec 2, 2016 11:48:00 AM

Thinking about AOL probably brings back a handful of memories like the iconic sound of a dial-up modem, the excitement of hearing the phrase “you’ve got mail,” or sending messages on AIM (a service AOL never wanted to launch). AOL was undeniably a ‘90s icon.

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Topics: Tech Time Warp

Cloud 5: All AWS all the time, SUSE buys HP OpenStack assets

Posted by Ron Miller on Dec 2, 2016 10:17:21 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week's links, please have a look at one of our recent blog posts, AWS set to flex its muscles at re:Invent conference. As AWS held its annual user conference this week, it was worth looking how fast it has grown—and how the conference attendance alone reflects that.
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Topics: The Cloud 5

AWS extends ambitions well beyond its own data centers

Posted by Mike Vizard on Dec 1, 2016 1:38:46 PM

At the AWS re:invent 2016 conference this week, Amazon Web Services (AWS) signaled for the first time that its ultimate ambitions now extend beyond application workloads running in its own data centers.

While stopping short of employing its core software to enable IT organizations to stand up private clouds that would run outside of an AWS data center, AWS is moving to create a Greengrass platform that extends the Lambda serverless computing environment all the way out to specific classes of endpoints.

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Topics: IT Services Trends

Robin Robins: Marketing not working? Read this...

Posted by Robin Robins on Nov 30, 2016 11:30:00 AM

Before you try to implement any new marketing campaigns, I thought I would give you a brief refresher on REALITY so you can better appreciate the difficulty of the task of acquiring new customers.

  1. You are GROSSLY IGNORANT to expect success in marketing simply because you’re good at what you do, because you care, because you desperately need more money and therefore decided recently to get hot ‘n’ bothered about marketing, or because you sent out a couple flyers.
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Topics: MSP Marketing

Stuart Crawford: Why every managed service provider needs a lifecycle

Posted by Stuart Crawford on Nov 30, 2016 9:45:00 AM

Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe limited investment and educational deficiencies are both partially to blame, but MSPs are also confused by all the marketing professionals who each have something different to say to MSP business owners about the right way to market their MSP company.

It's no secret that I’m a straight shooter, a tell-it-like-it-is kind of guy. So here is my observation about the MSP marketing universe: There is just too much information, too much deception, and too many people hunting for your hard-earned dollar. But it doesn’t need to be that way.

This is where lifecycle marketing comes in.

Register for the webinar

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Topics: MSP Marketing

AWS set to flex its muscles at re:Invent conference

Posted by Ron Miller on Nov 29, 2016 1:31:32 PM

AWS is about to embark on its biggest user conference ever as it hosts the re:Invent conference this week in Las Vegas. What started just five years ago as an intimate gathering of 6,000 users, has grown to over 32,000 attendees. It illustrates the rapid growth of the Infrastructure as a Service behemoth.

In just a decade, AWS has transformed the way we think of computing, growing from a minor part of the Amazon empire to a business that is currently on an $11.5 billion run rate — and it's accelerating quickly. Companies like Google, Microsoft, IBM, and Oracle who came late to the IaaS game, are trailing badly, even as the market grows at a rapid rate.

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Topics: Cloud Trends

The MSP’s Bookshelf: High Profit Prospecting

Posted by Lauren Beliveau on Nov 29, 2016 12:15:00 PM

MSPs that fail to prospect are destined to fail. To successfully bring in more business as an MSP, you need either a dedicated sales team or a dedicated block of time to engage with potential customers and find new prospects you can talk to. Prospecting is an essential part to the sales cycle, and when it’s done correctly, it can help keep your sales pipeline full.

A healthy pipeline isn’t created in a day, though, so it is crucial to set aside at least an hour every day to work on it. Unfortunately, it isn’t enough to find one or two new leads and be done. Prospecting is a continual process that can determine how successful your MSP will be.

The hardest part about prospecting can be picking up the phone and organizing your time to prospect successfully. Recently, we read High Profit Prospecting by Mark Hunter and learned a few techniques to help you plan a successful prospecting strategy and overcome common prospecting challenges.

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Topics: Sales Process

Calculating the cost a ransomware attack

Posted by Mike Vizard on Nov 29, 2016 10:37:17 AM

On average, it takes an organization 33 man hours to recover from a ransomware attack. That’s the benchmark identified by a survey of 500 IT security professionals conducted by the market research firm Vanson Bourne on behalf of SentinelOne, a provider of endpoint protection software.

Naturally, the actual amount of time can vary based on the number of people an organization might have available to throw at the process. But, the report does give managed service providers (MSPs) some insight into what they need to be able to beat to make a case for taking over backup and recovery.

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Topics: Ransomware

3 Things you can learn from the MSP Marketing Masters Awards winners

Posted by Lindsay Faria on Nov 28, 2016 1:24:50 PM

After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to:

With so many great submissions, it was a tough decision for the judges, so we’d like to give a shout out to Oxen Technology and Techvera who received Honorable Mentions, as well as to all of the other participants. We saw a lot of great entries!

Marketing doesn’t come easy for many MSPs, which is it was so encouraging and exciting to see our Partners executing strong marketing strategies to help them stand out from their competition and grow their businesses.

The winners of the MSP Marketing Masters Awards have a few things in common; consistency, creativity, and face-to-face meetings were key to their successes. And I think that reveals some important lessons for other MSPs. Here are three things you can learn from the winners of this year’s MSP Marketing Masters:

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Topics: MSP Marketing Masters Awards

Ask Intronis: How can I become a stronger leader?

Posted by Lauren Beliveau on Nov 28, 2016 7:38:00 AM

Q: I’m working for a break-fix IT provider right now, but I see a tremendous need for MSPs in our area. To capitalize on this segment of the market, I’m thinking about opening my own business. As a woman in the IT sector, I feel like I’m constantly trying to overcome gender stereotypes within the channel, and I’m wondering how that would affect my business. How can I overcome this and become a strong leader?

Owning your own business can be very rewarding, and you shouldn’t let anyone or anything stop you from pursuing this goal. Unfortunately, gender stereotypes are still a real issue in IT, and women seem to be questioning careers in technology more and more. In 1984, 37 percent of all computer science graduates were women, compared to 18 percent today. The gender gap in technology continues to increase, and by 2020 there will be over 1.4 million jobs in computing-related fields, but women are projected to fill only 3 percent of these roles. More than ever, women need to feel empowered to take on leadership roles in the IT community—and opening your own MSP business can not only empower you, but those around you as well.

To share hands-on experience and advice with you, we talked to Betty Bruce, the director at SYGNVS Integrated Solutions and the past president of a local professional women’s group. Betty has been in the computing industry for almost 30 years. She started out in software consulting and saw the MSP space as an opportunity to grow. Betty has been an inspiration both inside her business and in the local community, helping women feel confident pursuing their careers. Betty shared some words of encouragement, as well as her take on the qualities an effective leader needs to have.

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Topics: Ask Intronis

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