Cloud 5: AWS' zombie loophole, why private clouds kinda suck

Posted by Ron Miller on Feb 12, 2016 9:52:38 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week's links, please have a look at one of our recent blog posts, Gmail's billion-user milestone shows the power of cloudSince Gmail crossed the one-billion-user milestone recently, I thought it was time for a brief history lesson explaining some of the converging trends that got us here.

And without further delay, here we go with this week's links:

Read More

Topics: The Cloud 5

MSPs need to distinguish between politics and economics of compliance

Posted by Mike Vizard on Feb 11, 2016 11:00:44 AM

Now that primary season is officially upon us, the usual bombast concerning the number of regulations being enforced by the Federal government is sure to be a hot button issue. But no matter how anyone working at a managed service provider (MSP) may personally feel about those regulations, there’s no denying they're good for business.

Whether it’s the Health Insurance Portability and Accountability Act (HIPAA) or the Dodd-Frank Act, organizations of all sizes are being required to manage data much more responsibly and aggressively than ever before. The leaders of the organizations affected by these regulations might not always appreciate being required to comply with them, but the fact of the matter is these organizations are now spending more money managing their data than ever before.

Read More

Topics: HIPAA and Healthcare IT, Compliance

MSP tips for pay-per-click advertising

Posted by Lindsay Faria on Feb 11, 2016 8:00:00 AM

If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently taking advantage of this valuable marketing tool, and it’s largely because they just aren’t sure how the whole thing works. Fortunately, our digital marketing manager and resident pay-per-click pro, Sarah Duffy, was happy to share her expertise on the subject. Here are Sarah’s tips for getting started with pay-per-click advertising.

Read More

Topics: MSP Marketing

5 ways the long copy sales letter can (still) help your MSP business

Posted by Stuart Crawford on Feb 10, 2016 2:49:37 PM

There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter.

Yes, a sales letter. I can hear the moaning and groaning now: “Stuart, sales letters never work!” Well, I’m here to let you know that’s just not true. Sales letters do work, but they need to be part of your overall IT marketing strategy.

Read More

Topics: MSP Marketing

Is your MSP website "leaky"? What to fix to catch more "fish"

Posted by Angela Leavitt on Feb 10, 2016 8:30:00 AM

 In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up?

I talk to telecom agents, VARs, and MSPs every day, and most of them greatly under-value the importance of their websites. They’ll say things like:

“I just need to have SOMETHING in place to show I’m legitimate.” OR …

 “If people are interested, they’ll just call me, and I’ll do the selling.” OR …

 “My wife’s cousin’s college kid’s best friend’s sister built my website, and that’s good enough.”

If you’re one of these people, you’re simply dead wrong. But don’t listen to me—here are some stats to back me up. MSP Marketing Plan webinar

Read More

Topics: MSP Marketing

Cloud computing drives down both average contract length and value

Posted by Mike Vizard on Feb 9, 2016 12:59:39 PM

The good news is demand for the outsourcing of IT services appears to be on the rise. A new global outsourcing report from the research firm Information Services Group (ISG) finds that the IT outsourcing industry had one of its best performances ever in the fourth quarter of 2015, capping a year that saw a record number of contracts.

But, here's the catch. The value of outsourcing contracts tied specifically to information technology infrastructure declined a precipitous 12 percent.

Read More

Topics: IT Services Trends

Gmail's billion-user milestone shows the power of cloud

Posted by Ron Miller on Feb 8, 2016 1:40:33 PM

Gmail reached an impressive milestone last week when Google announced at its earnings call that it had passed a billion users on its email service. Pretty impressive when you consider that not that long ago people questioned putting their email in the cloud.

Read More

Topics: Cloud Trends

Ask Intronis: How to optimize the website for my MSP business

Posted by Courtney Steinkrauss on Feb 8, 2016 8:30:00 AM

Q: I run an MSP business, and I want to make sure our website is in the best shape possible. Right now, I think our website is helping us get recognized, but I want to take it to the next level and use it to capture leads for our sales team to go after. I don’t have a marketing background, though. What steps can I take to optimize my website?

It sounds like you have a solid foundation for your website and that you’ve been able to use it to build buzz for your MSP business. That’s good to hear—you’re on the right track! There’s so much you can do to optimize your website and get more out of it, though. Whether it’s focusing on Search Engine Optimization or developing the right content strategy, there’s no shortage of ways to continually improve your MSP website.

Read More

Topics: Ask Intronis

New research finds AWS still blowing all comers away

Posted by Ron Miller on Feb 5, 2016 12:02:29 PM

Do a quick check of the tech news headlines these days, and you're likely to find quite a few that are trumpeting how well Microsoft is doing in cloud. While Microsoft is growing at an enormous rate, it is still well behind AWS, which continues to completely dominate the market according to the most recent data supplied by Synergy Research Group.

Read More

Topics: Cloud Trends

Cloud 5: 1B Gmail users, OpenStack challenges, 20 cool cloud vendors

Posted by Ron Miller on Feb 5, 2016 10:06:47 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

And without further delay, here we go with this week's links:

Read More

Topics: The Cloud 5

The MSP's Complete Guide to Cyber Security
Intronis demo lunch
Fixed Price Data Protection