Q: We’re trying to increase our marketing activities and visibility in the channel to attract new customers. So, we’re considering hiring a public relations firm to help coordinate relationships with the media and write press releases for us. Is a PR firm really worth the money? Are there additional ways they can help my MSP grow?
Hiring a public relations firm is a big decision. It’s often an investment of both time and money, but they can certainly help you gain visibility in the IT channel, craft your messaging to resonate with SMB clients, and even build a positive brand image. Essentially, a PR firm is an extension of your business—they can offer advice about your latest marketing campaign, alert you to new IT channel or managed service trends, or even help you promote your MSP business. They’re there to give you an extra set of objective eyes on multiple facets of your MSP business.
To give you an inside look at how a PR firm can help shape your MSP business, we spoke to Suzanne Collier from WhiteFox PR & Marketing. With more than 15 years working in the field, Suzanne is a seasoned PR professional, dedicated to helping businesses build and maintain a positive brand image. With her knowledge of the IT channel, Suzanne shared her take on how a PR firm can help grow your MSP.