Stuart Crawford: 7 Tips for writing the best email subject lines

Posted by Stuart Crawford on Apr 24, 2017 11:30:00 AM

Email marketing is a key strategy you should include in your MSP marketing plan. It has nearly three times the success rate as marketing on social media, and it’s especially effective for keeping your clients and prospects informed about your IT services and helping them stay connected to you.

Plus, email is an inexpensive and easy way to reach your target audience. You can reach a large number of businesses for just pennies per message, and the learning curve isn’t a steep one.

However, you need to make sure you spend time carefully crafting the message in your subject lines. If your prospects don’t open your email, all your efforts will be wasted, and a good subject line can make the difference between your email being opened or trashed.

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Topics: MSP Marketing

Ask Intronis: What if my MSP gets hacked?

Posted by Lauren Beliveau on Apr 24, 2017 6:21:00 AM

Q: Lately I’ve been hearing a lot about a group of Chinese hackers called APT10 and how they target MSPs. My MSP work with customers in highly regulated industries, so we have a lot of sensitive data to protect. What should I do if my MSP gets hacked?

Data breaches can certainly be alarming, and many other MSPs have the same fear— especially when they’re helping small businesses protect highly sensitive information. However, implementing best practices and looking for potential vulnerabilities can help protect your SMB customers —and your MSP — from getting breached.

To help you mitigate the risks and protect your MSP, we spoke to Chris Johnson, the director of business development and strategy at Wheelhouse IT. He has been working hands on with managed IT in the healthcare field since 2008, and he has worked in regulated industries in the IT field for 20 years. Chris shared his insight on both mitigation tactics and steps you need to take if your MSP is compromised.

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Topics: Ask Intronis

Tech Time Warp: The Osborne Effect

Posted by Kate Johanns on Apr 21, 2017 11:30:00 AM

Next time you watch a meticulously planned product launch, remember one of the most infamous—the April 18, 1983, announcement of the successor to the Osborne 1, the first commercially successful portable computer.

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Topics: Tech Time Warp

Cloud 5: Amazon's voice API and Oracle's latest big boast

Posted by Ron Miller on Apr 21, 2017 9:41:09 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

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Topics: The Cloud 5

How the cloud is driving artificial intelligence development

Posted by Ron Miller on Apr 20, 2017 3:55:05 PM

Artificial Intelligence is the buzz word du jour, but the technology whose roots go back to research in the 1950s has finally come of age — and it owes a debt of gratitude to cloud computing.

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Topics: Cloud Trends

UK study shines spotlight on scope of IT security challenge

Posted by Mike Vizard on Apr 20, 2017 11:36:38 AM

Despite the increased awareness concerning IT security threats, a new survey from the United Kingdom suggests far too many organizations still don’t have anything approaching a formal IT security strategy.

Three-fifths (57 percent) of the respondents to a survey conducted by the University of Portsmouth have attempted to identify cybersecurity risks to their organization using, for example, health checks and risk assessments. But, the survey also highlights that a sizable number of those businesses still do not have basic IT security protections place.

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Topics: Cyber Security

Introducing Feature Friday Webinars: Advanced Threat Protection

Posted by Anne Campbell on Apr 20, 2017 9:44:00 AM

We know IT service providers are busy people. You're juggling a multitude of different responsibilities, but you still want to stay informed about new technologies and the best ways to protect your small business customers and their data. That's why we're introducing Feature Friday webinars. 

These quick 15-to-20-minute live interactive webinars will each focus in on a specific feature of one of our data protection or security solutions, giving you a closer look at a specific functionality and how it can help you and your customers.  

Advanced Threat Protection

For the first Feature Friday webinar, we will be highlighting Advanced Threat Protection and how it is used in the Barracuda NextGen Firewall - Intronis MSP Edition

Register for the webinar

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Topics: Events and Webinars

What cyber liability errors & omissions coverages you REALLY need

Posted by Justin Reinmuth on Apr 19, 2017 4:35:00 PM

In representing more than 900 IT clients across the United States, I have personally experienced the fact that many IT business owners think their business insurance covers client data loss situations or network security failures. I have news for you — they don’t. And it’s especially important for managed service providers working with healthcare, legal, or CPA clients to understand this.

All business insurance policies contain a professional services exclusion. This is why a doctor preforming surgery must go out and obtain medical malpractice coverage or a CPA firm preparing tax returns for their clients must get accountants professional liability. More than 70 classes of business need professional liability, errors and omissions (E&O), or malpractice insurance to protect their organizations in the event that a client holds them responsible for a service they provided — or failed to provide — that didn’t have the expected results.

webinar

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Topics: Data Loss

MSP team in EMEA: Lessons from a year of international expansion

Posted by Lauren Beliveau on Apr 19, 2017 1:40:02 PM

Time goes by quickly, especially if you’re a small team of three ready to take on the MSP market in EMEA. With new prospects to meet, events to plan, and people to hire, it’s astounding what our MSP team in EMEA has accomplished in just a short amount of time.

As the one-year anniversary of our expansion into the UK and EMEA approaches, we sat down with Jason Howells, the EMEA sales director, to collect his thoughts on the past year and what he’s looking forward to in the coming months.

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Topics: Announcements

Shift to business intelligence in the cloud makes steady progress

Posted by Mike Vizard on Apr 18, 2017 10:57:48 AM

One of the primary benefits of shifting to the cloud is it makes it simpler to apply analytics and business intelligence (BI) applications against data residing in a centralized repository. Prior to the cloud, most of the relevant data inside any organization was distributed across applications running on any number of servers or devices. The problem is that it becomes difficult to make anything approaching a fact-based decision when the data residing in those disparate platforms conflicts. For that reason, savvier organizations are investing in BI applications that enable them to more easily consolidate data in way that allows them to make better decisions based on data that has been vetted by the organization.

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Topics: IT Services Trends

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