Carrie Simpson: How to use WannaCry to sell your MSP Services

Posted by Carrie Simpson on May 24, 2017 10:20:04 AM

Aren’t you tired of seeing every second post on LinkedIn being about how none of so-and-so’s clients got hit with WannaCry ransomware and how so-and-so can help protect from it? Are you bored of reading about it by now? I am. You are. And so are your prospects. There comes a point when the market is saturated with messaging, and we’ve reached that point. So, here you go. Here’s one more WannaCry post, and then please go on about your business.

Here’s why you’re not going to build a whole sales campaign around WannaCry (or any other media-saturated event for that matter). First, you appear opportunistic, not helpful. Think, for example, about a company pitching prospects in a city that was just hit with a major natural disaster. Would you consider them clever sales executives or vultures? If you approach companies immediately following a major event, you can be seen as exploitative, not professional. 

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Topics: Ransomware

Google doubles down on AI at I/O

Posted by Ron Miller on May 24, 2017 9:59:56 AM

Every time the big three cloud vendors — Google, Microsoft and Amazon — hold an event, we look for the onslaught of new tools aimed at developers, IT providers, and data scientists. It seems like with Amazon so far in the lead, that it may be all window dressing. But it definitely matters and each company is trying hard to make its case.

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Topics: Cloud Trends, Google

Angela Leavitt: Why is MSP lead generation so hard?

Posted by Angela Leavitt on May 23, 2017 12:24:50 PM

I was just on the phone this morning with an MSP who was telling me all about “the good old days.” He said that back when he started his company in 1995, lead generation was easy. He was first to the jump on the web “land grab” at the time and found great success.

“If you knew what you were doing back then from a marketing perspective, things happened very quickly,” he said.

Search engine optimization (SEO), paid Google ads (PPC), buying email lists from brokers, and sending out a few blasts ... that’s all it took back then to make a big splash and get the phone to ring off the hook.

So, what happened?

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Topics: MSP Marketing

Pride goeth before the IT security fall

Posted by Mike Vizard on May 23, 2017 11:47:23 AM

Most organizations are in a state of denial when it comes to IT security. In fact, most of them think they’re doing a good job on IT security even after they’ve been a breached. A new survey of 400 IT leaders in the U.S. and United Kingdom conducted by Sapio Research on behalf of SolarWinds MSP finds that 87 percent of respondents are still confident in the IT security technologies and processes they’ve implemented — even though 71 percent admit they’ve experienced a breach in the past 12 months.

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Topics: Cyber Security

Ask Intronis: How can I give my MSP a technical edge?

Posted by Lauren Beliveau on May 22, 2017 8:27:23 AM

Q: We’re looking to differentiate our MSP, but there are a few other IT service businesses in the area that focus on the same vertical. We like to think of ourselves as having more industry knowledge and being very tech savvy. How can we give our MSP the reputation of having a technical edge over our competition?

Differentiating your MSP from the competition can help you charge a premium price for your services. Despite what some MSPs may believe, the IT service industry is not a commoditized market—if you ask one IT provider what they charge for an hour of labor, it can be drastically different from the next. Knowing your strengths as a business can help you differentiate your services and ultimately help you position yourself for success.

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Topics: Ask Intronis

Tech Time Warp: The First Case of Ransomware

Posted by Kate Johanns on May 19, 2017 11:30:00 AM

The WannaCry ransomware attack once again brings the need for backup and security solutions into focus, but ransomware is nothing new. The first case of ransomware, chock-full of “truth is stranger than fiction” details, occurred in 1989.

The PC Cyborg Trojan, aka the AIDS Trojan, was created by Dr. Joseph Popp. Whether his motive was Robin Hood-style fundraising for AIDS research (his story) or revenge for a rejected job application at the World Health Organization (per news reports), he wreaked havoc.

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Topics: Tech Time Warp

Cloud 5: Cray's supercomputer service, Microsoft's African data center

Posted by Ron Miller on May 19, 2017 9:33:27 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

And without further delay, here we go with this week's links:

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Topics: The Cloud 5

Shark Tank’s Daymond John offers up some OPM advice

Posted by Mike Vizard on May 18, 2017 10:47:59 AM

As a co-host of Shark Tank, Daymond John, the founder of FUBU clothing company, evaluates new business pitches from entrepreneurs each week on the TV show, and he has some advice for IT service providers. Instead of looking for additional investors, John says they should spend more time developing an OPM strategy. That means not only spending other people’s money, but also leveraging other people’s marketing and manpower — and, arguably most importantly, learning from other people’s mistakes. Most businesses, says John, do not need an infusion of outside capital to get up an running.

Speaking at an SAP Global Partner Summit conference this week, John says the most important thing business executives need to remember is to sell themselves rather than the product. People can buy a product from any number of sources. John says they need to have confidence in you as a person to fulfill the delivery of that product in a way that creates a better experience.

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Topics: Growing Your MSP Business

Navigating conversations with customers about WannaCry ransomware

Posted by Lauren Beliveau on May 18, 2017 9:35:00 AM

By now, you’ve probably heard all the buzz around the most recent ransomware attack called WannaCry. So far, a reported 150 countries have been affected, and according to BBC news, the fast-spreading ransomware is finally starting to slow down. While no one is certain how long this attack will last, the importance of having conversations about cyber security with your customers is at an all-time high.

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Topics: Cyber Security

Email, the primary vector for cyber attacks

Posted by Lauren Beliveau on May 17, 2017 10:05:00 AM

In in the wake of last week’s attacks, new facts are still surfacing about WannaCry ransomware. The ransomware leverages a known vulnerability called EternalBlue that is widespread in older Windows operating systems and was patched in a security update Microsoft released in early March. This vulnerability allows the malware to travel from system to system, which makes systems that were left unpatched easy to attack with just one malicious email.

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Topics: Cyber Security

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