Ask Intronis: What should I teach my customers on World Backup Day?

Posted by Lauren Beliveau on Mar 27, 2017 7:23:00 AM

Q: Every month I send a newsletter to my SMB customers to teach them about technology, the latest threats, and things they can do to protect their data. This month, in honor of World Backup Day, I’d like to use our newsletter to highlight backup. What are some of the most important things they should know when it comes to backup?

Backups are essentially an SMB’s lifeline if they ever need to recover data. Whether they get hit by a natural disaster, fall victim to the most recent ransomware scam, or lose all their files through simple human error, the truth is customers rely on their business-critical data more than they think.

World Backup Day is a great opportunity to talk to your customers about backup, but your lessons shouldn’t stop there. Every day is an opportunity to teach your prospects and customers not only why it’s important to implement a hybrid backup approach, but how they can prevent data loss from happening in the first place.

We’re sure you’re already talking to your customers about backup, but you need to keep the message fresh and interesting to get their attention. So, we compiled a list of the four things we believe are the most essential to teach your customers about backup.

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Topics: Ask Intronis

2 Critical findings from Kaseya’s 2017 MSP Global Pricing Survey

Posted by Neal Bradbury on Mar 24, 2017 4:26:28 PM

Looking to grow your MSP this year, but unsure which trends to capitalize on? In the 2017 Kaseya MSP Global Pricing Survey, MSPs from around the world weighed in on market growth, what sets high-preforming MSPs apart, and technology trends that can help you provide better services to your SMB customers. This year’s survey compiles data from more than 900 MSPs in almost 50 different countries. To help you learn more about how to grow your business and increase your 2017 profits, we will be hosting a webinar with Kaseya on Thursday, March 30.

Looking at this year’s survey, I saw a number of opportunities and trends that MSPs could capitalize on to increase their 2017 profits, but two areas really stood out to me. 

Register for the webinar

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Topics: Growing Your MSP Business

Tech Time Warp: Happy Birthday, Jean Sammet, developer of FORMAC!

Posted by Kate Johanns on Mar 24, 2017 10:44:25 AM

A very happy birthday to Jean Sammet, born March 23, 1928, in New York City. Although not a household name, Sammet’s work paved the way for the technological innovations we all enjoy today—she originated and developed FORMAC, the first widely used programming language for manipulating nonnumeric algebraic expressions.

(The name FORMAC came from FOrmula MAnipulation Compiler. The language is a cousin to FORTRAN, which you might know from Hidden Figures; it’s the language Dorothy Vaughan, portrayed by Octavia Spencer, teaches herself from a library book.)

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Topics: Tech Time Warp

Cloud 5: IBM's new blockchain service, Microsoft and Adobe partner

Posted by Ron Miller on Mar 24, 2017 9:29:38 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

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Topics: Cloud Trends

Quiz: Which data loss threat are your customers most likely to fall for?

Posted by Lauren Beliveau on Mar 23, 2017 12:54:20 PM

Downtime is costly, and it can put your SMBs’ businesses in jeopardy. With so many ways to lose data, we wanted to make it easier for you to explain threats to your customers, which is why we created the Data Loss Gremlins. Each Data Loss Gremlin has its own devious knack for causing chaos wherever it goes. Phishy sends out believable spear phishing emails to unsuspecting employees, Klepto finds open backdoors to your customers’ systems, and Dino preys on businesses who are still using legacy systems.

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Topics: Data Loss

Survey finds debate over IT buying influence to be spurious

Posted by Mike Vizard on Mar 23, 2017 11:21:44 AM

There’s fierce debate these days over just who in an organization makes the decision when it comes to acquiring IT products and services. For the past several years, many IT vendors have been making the case for focusing on line-of-business executives rather than IT professionals. At the core of that thinking is the simple fact that most IT budgets are only a single-digit percentage of overall revenue, and most of those dollars are already allocated.

Less than 20 percent of the average IT budget is allocated to new products and services. The only tried-and-true way to get the amount allocated to new products to increase is to convince IT leaders that buying something new can be paid for by reallocating IT budget dollars away from something else.

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Topics: IT Services Trends

Adobe reaps rewards of recurring revenue

Posted by Ron Miller on Mar 22, 2017 1:50:40 PM

It's been a good month for Adobe. Last week, the company had a wildly successful earnings report. This week it held its Digital Marketing Summit in Las Vegas, making all kinds of high-profile announcements.

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Topics: Cloud Trends

Robin Robins: How your thoughtless political rants are hurting your business

Posted by Robin Robins on Mar 22, 2017 9:30:00 AM

A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their respective viewpoints. “Unrest” doesn’t even begin to describe what’s going on. The news stations are, of course, having a heyday and feeding off of and FUELING conflict, as it has the EXACT effect they want: more people watching and reading news stories. Never, ever forget that media outlets are businesses that are highly motivated to make a profit.

As a marketer, I selfishly love Facebook. But make no mistake — all of the social media sites, online games, and news feeds are your mortal enemy in your battle to keep yourself and your employees focused and productive. It IS addictive, and constantly checking your Facebook feed, Twitter account, e-mail, etc., is HIGHLY unproductive behavior. Employees wasting ANY time on Facebook are not only stealing from their employers by taking paid time for non-work-related PERSONAL activities, but they are also hurting the entire company’s profitability and their own personal effective rate because the funk of resentment lingers and spills over into drama in the workplace.

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Topics: MSP Marketing

The spear phishing attack that caused the Yahoo data breach: What MSPs can learn

Posted by Michelle Burke on Mar 21, 2017 10:56:44 AM

As more information unfolds about the Yahoo data breach, it all comes down to a single fact: the entire breach was enabled by just one click on a spear phishing link.

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Topics: Cyber Security

Blockchain technologies will create raft of IT services opportunities

Posted by Mike Vizard on Mar 21, 2017 10:53:01 AM

As blockchain technologies start to move up the hype curve, it’s only a matter of time before customers start asking IT service providers how and when what amounts to a new way of storing data will be relevant to them.

Pioneered as a means to create an immutable ledger to keep track of transactions involving Bitcoin digital currency, distributed databases that time-stamp data to create a system of record are now being developed for use in a wide range of applications. At the IBM InterConnect 2017 conference this week, Everledger CEO Leanne Kemp described how the startup company is leveraging a blockchain database that IBM has exposed as a service to keep track of where diamonds are shipped.

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Topics: IT Services Trends

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