It is absolutely amazing how fast a year can fly by, and for many, my guess is this year has gone by much faster than some. As someone who attends quite a few trade events on an annual basis, I have the opportunity to sit down face to face with a host of MSPs and resellers who are moving towards the MSP model, and the dichotomy of success is amazing to me. Now, let’s look back… and ahead. (Thanks to our friends at MSPMentor, where this post originally was published.)
While half of the channel seems to be growing at an amazing rate, the other half that I talk to seems to be focused primarily on making payroll. What is the difference? There are not any specific models or trends that stand out. Some of the successful companies are really still focused on product sales, while others are pure-play MSPs. Still others are transitioning away from being pure-play MSPs to a more blended model.
That having been said, let’s ask some of the folks in the industry who are doing incredibly well what their focus is for 2012 and see if we can glean some information from the results:
Question: What is your main focus for 2012? Where are you investing, and what do you hope to accomplish?