Achmad Chadran

Achmad Chadran is senior product marketing manager at Intronis, a Boston-based provider of world-class backup and data protection solutions for the IT channel. His experience includes product management, solutions marketing and analyst roles at a variety of high-tech companies and industry analyst firms.
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Recent Posts

Do your customers need backup or archiving?

Posted by Achmad Chadran on Apr 6, 2016 11:18:03 AM

We often hear from our MSP Partners about conversations with customers who confuse backup with archiving. It’s easy to understand the confusion. Both relate broadly to data protection, so it’s natural to assume one solution can serve both archiving and backup needs.

 In truth, however, the requirements differ in critical ways, so it’s important to understand clearly what your customers need.

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Topics: Selling Cloud Backup

3 Reasons MSPs need to offer Fast Failover-as-a-Service

Posted by Achmad Chadran on Jan 12, 2016 8:30:00 AM

Even the smallest SMBs — from auto mechanics and accountants to florists and nail salons — now rely heavily on IT. As IT professionals, we all understand the value of protecting data using local and cloud backup and recovery software, but for many businesses there’s more at stake than simply data recovery. When companies use IT to automate all kinds of business processes, there’s a heightened risk that an IT failure — whether it’s localized or more extensive — can devastate your customers’ small business operations.

Enter Fast Failover-as-a-Service (FFaaS). FFaaS helps your business customers minimize the crippling damage of server or virtual machine (VM) failures by letting you restore applications from image backups using dedicated backup systems. Your role is to spec the solution to meet their application needs, keep tabs on successful backups, and — when necessary — monitor recoveries, all remotely through the cloud. 

Why is FFaaS a must-have offering for IT solution providers? Here are three reasons:

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Topics: Business Continuity and Disaster Recovery

Stages of SMB virtualization adoption

Posted by Achmad Chadran on Dec 11, 2015 12:00:00 PM

A survey conducted recently by Techaisle projects that by the end of 2015 SMBs will virtualize a whopping 70 percent of their servers. This eager embrace of hypervisor technology — for business-critical workloads in particular — makes virtualization enablement services an important growth area for managed service providers.

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Topics: Virtualization

EOL software: Making the case for upgrade therapy

Posted by Achmad Chadran on Nov 24, 2015 9:00:00 AM

A long list of EOL software upgrade opportunities makes the 2016 business outlook an interesting one for IT solution providers. Three Microsoft OS platforms—Windows Server 2000, Windows Server 2003, Windows XP—remain in wide deployment long past their well-publicized EOL dates, as does Microsoft Exchange Server 2003.

With all these EOL platforms moldering across the IT landscape, it might seem like a bonanza for MSPs looking to sell software, migration services, and more strategic services. Then again, maybe businesses keeping these aging, leaky platforms on artificial life-support need something different. Could it be that what they really need is a bit of counseling?

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Topics: Growing Your MSP Business

The 3 worst data breaches of all time (and what we learned from them)

Posted by Achmad Chadran on Oct 19, 2015 12:00:00 PM

On the occasion of October’s Cyber Security Awareness Month, we revisit three of the largest data breaches ever to make the headlines.

Data breaches happen. The more the data under your management, the greater the price you’ll pay in lost business, litigation, and ill will. But all businesses — from mom-and-pop shops to Fortune 100s — can stand to learn from these epic disasters.

Cybersecurity webinar  

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Topics: Cyber Security

Buttered coffee and other discoveries: Talking to MSPs in Seattle

Posted by Achmad Chadran on Sep 23, 2015 11:30:00 AM

Add buttered coffee to my list of simple pleasures.

What is buttered coffee? On one hand, it’s exactly what it sounds like, a hot cup of premium espresso coffee with a pat of unsalted butter stirred in. But on the other hand, it’s something different, a twist on a familiar warm beverage.

That was one of the many discoveries my colleague Randy Thay and I made at the lunch event we hosted last Thursday at the Capitol Grille in Seattle.

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Topics: Events and Webinars

Three ways to use BCDR statistics to improve client satisfaction

Posted by Achmad Chadran on Sep 9, 2015 10:57:37 AM

I sometimes wonder whether IT service providers feel like dentists.

Think about it. We all know it’s the right thing to do, but none of us really looks forward to going to the dentist. In the same vein, I can imagine the anxiety a small business owner might feel seeing his or her MSP’s number on caller ID. Yet given your commitment to protecting your clients’ IT applications and digital assets, this is totally unfair to you and to them. Like the dentist, you are providing an essential benefit, making sure your clients enjoy a clean bill of health.

Still, those old associations never go away, do they? That’s why you can always count on getting that little goodie bag — you know, the one with the floss, trial-sized toothpaste, mouthwash, and toothbrush engraved with your dentist’s name — at the end of each visit. What if you had a similar goodie-bag offering you could use to sweeten your client conversations?

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Topics: MSP Marketing, IT Services Trends, Business Continuity and Disaster Recovery, Customer Management, Saving Time

How reframing the conversation can help MSPs and their business clients

Posted by Achmad Chadran on Aug 24, 2015 1:41:00 PM

When we need help, many of us tend to get ahead of ourselves and overlook the true nature of the problem in the process. I recently asked my doctor for a podiatrist referral to fix a sharp pain in my heel, only to have him deduce that the pain was tennis-related, and offer a few hamstring stretches to do before each play. The fix was simple, effective, and affordable.

You might recognize this tendency to self-diagnose in many of your customers, and the mix of challenges and opportunities it can present for IT solution providers. The key to capitalizing on these opportunities is to take a step back and consider the larger business backdrops behind your customers’ problems and challenges.

Here’s why it’s important to reframe the conversation.

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Topics: Growing Your MSP Business, Professional Services, MSP Marketing, Sales Process, Differentiation

3 Out-of-the-box file sync and share opportunities

Posted by Achmad Chadran on Aug 5, 2015 2:30:00 PM

One my favorite parts of working at Intronis is getting to witness firsthand what happens when people apply technologies in unintended ways. Unconventional deployments can be a gamble, but they can also pay off in a big way. And it’s very satisfying when they do.

I recently spoke at length with one of our partners about her MSP’s experiences with Intronis ECHOshare, our secure, enterprise-grade file sync and share service offering. To my delight and amazement, this partner showed me three sync and share “hacks” that I’m sure will be useful to other IT solution providers looking to expand their service portfolios and boost their profits.

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Topics: Announcements

Recipe for Success: A better approach for protecting business availability

Posted by Achmad Chadran on Jul 21, 2015 6:30:00 AM

Business availability protection is different from other types of data protection. With business availability solutions, timing is crucial, and success is usually measured in minutes.

The ultimate goal is to minimize downtime for business-critical operations such as online transaction processing (OLTP) systems and financial clearing and settlement systems. Business availability solutions are image-based, because recovering these types of applications requires restoring not just file data, but server (or virtual machine) operating system (OS) and volume data.

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Topics: Business Continuity and Disaster Recovery, Recipes for Success

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