I was just on the phone this morning with an MSP who was telling me all about “the good old days.” He said that back when he started his company in 1995, lead generation was easy. He was first to the jump on the web “land grab” at the time and found great success.
“If you knew what you were doing back then from a marketing perspective, things happened very quickly,” he said.
Search engine optimization (SEO), paid Google ads (PPC), buying email lists from brokers, and sending out a few blasts ... that’s all it took back then to make a big splash and get the phone to ring off the hook.
So, what happened?