Angela Leavitt

Recent Posts

MSP marketing budgeting and planning: Your nightmare and your friend

Posted by Angela Leavitt on Jan 11, 2017 9:30:00 AM

Why worry about MSP marketing budgeting and planning?  

Well, things are changing fast in the IT channel. The industry itself is in a constant state of flux. Mergers and acquisitions abound, and giant competitors like Amazon are entering the MSP space. So, it’s never been more important to effectively attract and retain customers.

And while the thought of creating a marketing plan and budget can feel daunting, it really isn’t as complicated as it seems.

Register for the webinar

Read More

Topics: MSP Marketing

19 Essential marketing metrics for MSPs

Posted by Angela Leavitt on Jul 27, 2016 3:48:57 PM

If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working at all. And if you aren’t certain something is working, why spend the money?

Speaking of money, let’s talk budgets for a minute. What SHOULD you be spending?

Read More

Topics: MSP Marketing

Is your MSP website "leaky"? What to fix to catch more "fish"

Posted by Angela Leavitt on Feb 10, 2016 8:30:00 AM

 In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up?

I talk to telecom agents, VARs, and MSPs every day, and most of them greatly under-value the importance of their websites. They’ll say things like:

“I just need to have SOMETHING in place to show I’m legitimate.” OR …

 “If people are interested, they’ll just call me, and I’ll do the selling.” OR …

 “My wife’s cousin’s college kid’s best friend’s sister built my website, and that’s good enough.”

If you’re one of these people, you’re simply dead wrong. But don’t listen to me—here are some stats to back me up. MSP Marketing Plan webinar

Read More

Topics: MSP Marketing

MSP Health Check
MSP Phishing Quiz
MSP Marketing Assessment
Intronis Local Lunches