Anne Campbell

As Senior Content Strategist for Intronis, Anne Campbell focuses on developing meaningful content that helps educate MSPs and empower them to improve and grow their businesses.
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Recent Posts

Ransomware’s growing impact on healthcare security and HIPAA compliance

Posted by Anne Campbell on Nov 9, 2016 1:18:53 PM

Ransomware skyrocketed in 2016, with the FBI reporting an average of 4,000 ransomware attacks per day — a 300-percent increase since 2015. This has been especially bad news for healthcare organizations, which have been hit hard by this type of cyberattack that works quickly to encrypt files and then holds them hostage until a ransom is paid.  

In February, one of the first widely reported hospital ransomware attacks targeted Hollywood Presbyterian Medical Center in California, forcing the hospital to pay roughly $17,000 in ransom and resort to pen-and-paper record keeping until their files could be restored.  Since then, numerous hospitals and healthcare organizations around the country have faced similar attacks. For example, MedStar Health, which operates 10 facilities in the Baltimore-Washington region, was hit with ransomware, but it was able to recover without paying the ransom because it had backups in place for the encrypted information.

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Topics: HIPAA and Healthcare IT, Malware

4 ways to improve your customer service as an MSP

Posted by Anne Campbell on Nov 2, 2016 9:26:00 AM

Be honest. Does your MSP provide exceptional customer service? Odds are you don’t. Jay Baer, author of Hug Your Haters, explained at Content Marketing World last month that 80 percent of businesses say they deliver exceptional customer service, but only 8 percent of customers agree. That’s a major disconnect.

MSPs should see this as an opportunity. Jay pointed out that exceptional customer service is so rare it’s memorable, and that can work in your favor. By delivering memorable MSP customer service experiences, you can differentiate your MSP from the competition and grow your business by attracting — and retaining — more customers.

How to you make that happen? Here are a few ways to get started:

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Topics: Growing Your MSP Business, Differentiation

4 Lessons MSPs can learn from Content Marketing World 2016

Posted by Anne Campbell on Oct 5, 2016 1:09:00 PM

Last month, I trekked to Cleveland and spent a whirlwind 48 hours learning from the best and the brightest in the content marketing industry. It wasn’t quite as overwhelming as my first trip to Content Marketing World, but I still came back inspired to do even more to make our content as useful as possible for MSPs (and even picked up a cool trophy to top it all off).

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Topics: Content Marketing

How our blog achieved 532% subscriber growth in less than 18 months

Posted by Anne Campbell on Sep 14, 2016 1:26:20 PM

There’s nothing like winning a shiny new trophy (or in this case a bright orange one) to make you feel like you’re doing something right. Since I joined Intronis in December 2014, we’ve been focused on making the Intronis blog a true resource for managed service providers and have grown our subscriber base as a result. That hard work paid off last week when we won the 2016 Content Marketing Award for Highest Subscriber Growth. (We’d like to thank all of our blog subscribers for helping us earn this award. We couldn’t have won without your support!)

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Topics: Content Marketing

Calculator: How much does backup really cost you?

Posted by Anne Campbell on Aug 31, 2016 12:00:00 PM

As an MSP, you probably know roughly how much you pay your backup vendor each month. But do you know how much managing that backup solution is really costing you?

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Topics: Backup Management

What MSPs can learn from the Delta outage

Posted by Anne Campbell on Aug 10, 2016 10:32:31 AM

I should have picked up on the warning signs when I walked into the Indianapolis airport at 6:30 a.m. on Monday morning. A news crew was filming in front of Delta’s ticket counter, and a Delta representative was guiding everyone to check in at the counter because the check-in kiosks weren’t working. But I didn’t figure out what was going on until I got through security and saw the headlines on the news — Delta computer outage grounds flights worldwide.

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Topics: Business Continuity and Disaster Recovery

Meet the virtual version of Barracuda Backup – Intronis MSP Edition

Posted by Anne Campbell on Aug 1, 2016 10:45:08 AM

In today’s dynamic IT environments, there is no one-size-fits-all backup solution. Managed service providers support customers of all shapes and sizes, often with very different requirements, and they need to be able to meet everyone’s needs. Some businesses need the flexibility of cloud backup, while others are more suited to the simplicity of an all-in-one appliance.

That’s why we’re introducing a virtual version of Barracuda Backup – Intronis MSP Edition. To get a closer look at what the virtual appliance has to offer and the types of customers it’s a good fit for, we sat down with Chris Crellin, senior director of product management here at Intronis MSP Solutions by Barracuda.

Read the Press Release

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Topics: Announcements

Quiz: Can you outsmart a phishing scam?

Posted by Anne Campbell on Jul 12, 2016 11:39:23 AM

Gone are the days of more obvious phishing scams, when dethroned princes from exotic countries would send urgent messages asking you to help them save their fortunes simply by sending them your bank account information. Phishing emails have gotten more convincing—and more sophisticated—making it easier to fool unsuspecting business owners and their employees into giving away sensitive information.

As an MSP, you need to make sure you stay current on the latest phishing tricks and educate your customers about how to spot these types of suspicous emails. After all, informed users are the best defense against this growing cybersecurity threat.

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Topics: Cyber Security

Cerber ransomware targets Microsoft Office 365 users

Posted by Anne Campbell on Jun 30, 2016 3:58:24 PM

First identified back in March, Cerber ransomware made headlines again recently after reportedly targeting Microsoft Office 365 users through a large-scale zero-day attack.

Outside estimates say the email was sent to millions of Office 365 users and that it took Microsoft more than 24 hours to block. Microsoft responded through a spokesperson, telling SC Magazine that Office 365 malware protection identified the threat and was updated within hours and that only a small amount of users were targeted.

Cerber is still a serious threat, though, and MSPs need to know how to protect their SMB customers from this ransomware strain that appears to be on the rise.

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Topics: Malware

State of the Industry Survey: Are you ready for the latest IT trends?

Posted by Anne Campbell on Jun 28, 2016 12:00:00 PM

Keeping up in the IT channel can be a challenge, so if MSPs want to be competitive, they need to to stay up to date on industry trends and changes. That's why we're conducting a State of the Industry survey—to identify new and emerging trends in how IT service providers do business and how they protect their customers. 

Take the 20-question survey below to help us gather the information we need to spot these MSP trends, and we'll make it worth your while. IT service providers who complete the survey will be first to see the results of the suvey when they're ready—and you'll be entered for a chance to win an Apple TV!

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Topics: IT Services Trends

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