Aren’t you tired of seeing every second post on LinkedIn being about how none of so-and-so’s clients got hit with WannaCry ransomware and how so-and-so can help protect from it? Are you bored of reading about it by now? I am. You are. And so are your prospects. There comes a point when the market is saturated with messaging, and we’ve reached that point. So, here you go. Here’s one more WannaCry post, and then please go on about your business.
Here’s why you’re not going to build a whole sales campaign around WannaCry (or any other media-saturated event for that matter). First, you appear opportunistic, not helpful. Think, for example, about a company pitching prospects in a city that was just hit with a major natural disaster. Would you consider them clever sales executives or vultures? If you approach companies immediately following a major event, you can be seen as exploitative, not professional.