“We have the ability to do such good in the world in what we do — I love it!” said Tracy Pound, CompTIA Member of the Year. That quote got me thinking—what do I do that does such good to the world? I'm just the marketing manager at a technology company that helps MSPs, but then I realized that is exactly how I do good in the world.
As a channel vendor we can get caught up thinking about how we compare to our competitors, how we're going to close the next deal, what sets us apart. Yes, these things are important and help keep our company going (and help keep me employeed), but in the end it's really all about our customers and how we can help them. Our products keep our partners businesses alive and thriving in their communities, and adding new technologies and integrations can help build a career path for an IT professional. These are just a few of the things I thought about while attending my first CompTIA Annual Member Meeting last week.