Lauren Beliveau

Recent Posts

Ask Intronis: What should I teach my customers on World Backup Day?

Posted by Lauren Beliveau on Mar 27, 2017 7:23:00 AM

Q: Every month I send a newsletter to my SMB customers to teach them about technology, the latest threats, and things they can do to protect their data. This month, in honor of World Backup Day, I’d like to use our newsletter to highlight backup. What are some of the most important things they should know when it comes to backup?

Backups are essentially an SMB’s lifeline if they ever need to recover data. Whether they get hit by a natural disaster, fall victim to the most recent ransomware scam, or lose all their files through simple human error, the truth is customers rely on their business-critical data more than they think.

World Backup Day is a great opportunity to talk to your customers about backup, but your lessons shouldn’t stop there. Every day is an opportunity to teach your prospects and customers not only why it’s important to implement a hybrid backup approach, but how they can prevent data loss from happening in the first place.

We’re sure you’re already talking to your customers about backup, but you need to keep the message fresh and interesting to get their attention. So, we compiled a list of the four things we believe are the most essential to teach your customers about backup.

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Topics: Ask Intronis

Quiz: Which data loss threat are your customers most likely to fall for?

Posted by Lauren Beliveau on Mar 23, 2017 12:54:20 PM

Downtime is costly, and it can put your SMBs’ businesses in jeopardy. With so many ways to lose data, we wanted to make it easier for you to explain threats to your customers, which is why we created the Data Loss Gremlins. Each Data Loss Gremlin has its own devious knack for causing chaos wherever it goes. Phishy sends out believable spear phishing emails to unsuspecting employees, Klepto finds open backdoors to your customers’ systems, and Dino preys on businesses who are still using legacy systems.

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Topics: Data Loss

Neal Bradbury, new vice chair of CompTIA’s IT Security Community

Posted by Lauren Beliveau on Mar 21, 2017 9:30:00 AM

The CompTIA IT Security Community offers educational resources to managed service providers to educate customers about and help protect them from today’s growing threats. This year, we’re proud to announce that Neal Bradbury, the senior director of business development at Intronis MSP Solutions by Barracuda has been named vice chair of the executive council for CompTIA’s IT Security Community. 

As the vice chair of the IT Security community, Neal Bradbury is responsible for supporting the chair lead and build consensus within the community to best meet its core objectives. As a CompTIA community, this group of leading IT vendors, distributors and solution providers facilitates networking, learning and industry change within the security segment of the IT industry.  Neal Bradbury is also an active member of the CompTIA Communities Executive Board which is responsible for the oversight and coordination of all member community activities within CompTIA, the world's largest IT trade association. Neal is dedicated to bringing awareness to data protection, threat mitigation, and overall security education to managed service providers as they continue to build and run profitable businesses. In honor of CompTIA's Annual Member Meeting this week, we sat down and talked to Neal about this year’s goals for the IT security community.  

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Topics: Events and Webinars

Ask Intronis: How to create firewall policies for a company

Posted by Lauren Beliveau on Mar 20, 2017 8:33:00 AM

Q: With today’s evolving cyber threats, my IT service company is trying to offer our customers more proactive security measures beyond anti-malware and anti-spam filters. To really protect our customers, we want to offer a more sophisticated firewall solution. Once we choose a solution, how should we determine what policies we need to create for our SMBs?

Offering new solutions to protect customers from today’s evolving cyber threats is a smart way to both safeguard their business-critical data and grow your business. While every SMB may require different policies within their organization, there are certainly a few policies you can standardize on.

To help you determine which policies to put in place for your SMBs, we consulted Mark Ballegeer one of our systems engineers at Intronis MSP Solutions by Barracuda. Based on his extensive background in and knowledge of firewalls, Mark offered these tips on how to easily define policies within your customers’ businesses.

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Topics: Cyber Security, Ask Intronis

Ask Intronis: What tools should my MSP use to create videos?

Posted by Lauren Beliveau on Mar 13, 2017 8:30:00 AM

Q: In a recent Ask Intronis post, you talked about how to incorporate videos on an MSP website. There are so many different tools and programs you can use to create video content for current customers and prospects, though. Which ones would do you recommend using?

Video marketing is a great way to give your customers and prospects an opportunity to interact with your MSP. You can use them to answer commonly asked questions, teach prospective customers about new offerings, or educate customers on how to avoid the latest cyberattacks. In fact, 89 percent of customers are likely to share a video they find educational, so video marketing creates an opportunity for your brand to reach prospective customers in different networking circles.

To get you the best advice on what tools you should use to create and develop your videos, we consulted Miguel Leonor, a marketing specialist at Intronis MSP Solutions by Barracuda. Miguel has worked on numerous video projects (including The Intronis Is Always There music video). He shared his advice on how the right tools can make a big difference when it comes to creating a quality video for your customers.

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Topics: Ask Intronis

Tips for implementing a better backup approach

Posted by Lauren Beliveau on Mar 8, 2017 9:30:00 AM

Safeguarding your customers’ data from today’s evolving threats is no easy task. Especially when it feels like your customers are working against you. For example, SMBs are the primary target for ransomware attacks, but only 34 percent of small businesses test their backups regularly. Avoid the data loss drama this year and create an actionable plan to help your SMB customers establish better backup habits.

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Topics: Business Continuity and Disaster Recovery

Ask Intronis: Why is it important for me to secure the public cloud?

Posted by Lauren Beliveau on Mar 6, 2017 8:30:00 AM

Q: My SMB customers are slowly starting to embrace the public cloud. Cloud service providers have built-in security features, though. Is this enough to protect my customers’ data? Are there any additional precautions I should take to make sure their data is secure in the public cloud?

That’s right - according to IDG’s 2016 Cloud Computing Survey, 70 percent of businesses have at least one application in the cloud. For most partners, built-in security features offered by public cloud providers generally are not enough to protect your customers’ data. Today, As cloud adoption continues to increase, now is the time to take the necessary precautions to ensure your customers’ data is safe.

To give you the best advice when it comes to securing the public cloud, we talked to Rich Turner, cloud product marketing manager at Barracuda. Rich is currently leading the messaging regarding public cloud applications and why it’s important to ensure you secure those environments. He shared his advice on why it’s important to be proactive about securing public cloud applications.

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Topics: Ask Intronis

Ask Intronis: How to use social media to communicate with customers

Posted by Lauren Beliveau on Feb 27, 2017 7:40:00 AM

Q: These days, it seems like a challenge to reach customers by phone or email—especially when you need a quick response. Sometimes voicemails take days for them to respond to, or an email just gets buried in their inbox. How can I use social media or texting to communicate with my customers without stepping over the line?

Communication is an essential part of running a successful IT business. While most businesses rely on traditional forms of communication like emails and phone calls to correspond, having another way to contact customers can be beneficial, whether it’s texting a client to let them know you’ll be a few minutes late, or giving them another way to contact you in case of an emergency. However, once you start blurring the lines and communicating over text or social media, there are a few unspoken rules you should adhere to.

To help define some guidelines for communicating with customers, we talked to Andrew Brearton. Andrew is a regional account director at Intronis MSP Solutions by Barracuda, and he excels at growing and fostering customer relationships. Here are his tips on how to communicate with your customers without overstepping any boundaries.

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Topics: Social Media, Ask Intronis

Quiz: How much do you really know about ransomware?

Posted by Lauren Beliveau on Feb 20, 2017 11:15:00 AM

Ransomware has quickly evolved from simply blocking users from gaining access to their files to encrypting files and even attacking servers. Cybercriminals are also becoming savvier when it comes to disguising attacks, making it harder for businesses to avoid them. A recent report from IBM security found that one in two business executives have experienced a ransomware attack, and 70 percent admitted to paying the ransom to regain access to their data.

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Topics: Cyber Security

Ask Intronis: How can a PR firm help my MSP grow?

Posted by Lauren Beliveau on Feb 20, 2017 8:01:00 AM

 

Q: We’re trying to increase our marketing activities and visibility in the channel to attract new customers. So, we’re considering hiring a public relations firm to help coordinate relationships with the media and write press releases for us. Is a PR firm really worth the money? Are there additional ways they can help my MSP grow?

Hiring a public relations firm is a big decision. It’s often an investment of both time and money, but they can certainly help you gain visibility in the IT channel, craft your messaging to resonate with SMB clients, and even build a positive brand image. Essentially, a PR firm is an extension of your business—they can offer advice about your latest marketing campaign, alert you to new IT channel or managed service trends, or even help you promote your MSP business. They’re there to give you an extra set of objective eyes on multiple facets of your MSP business.

To give you an inside look at how a PR firm can help shape your MSP business, we spoke to Suzanne Collier from WhiteFox PR & Marketing. With more than 15 years working in the field, Suzanne is a seasoned PR professional, dedicated to helping businesses build and maintain a positive brand image. With her knowledge of the IT channel, Suzanne shared her take on how a PR firm can help grow your MSP.

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Topics: Ask Intronis

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