Lauren Beliveau

Recent Posts

Ask Intronis: What tools should my MSP use to create videos?

Posted by Lauren Beliveau on Mar 13, 2017 8:30:00 AM

Q: In a recent Ask Intronis post, you talked about how to incorporate videos on an MSP website. There are so many different tools and programs you can use to create video content for current customers and prospects, though. Which ones would do you recommend using?

Video marketing is a great way to give your customers and prospects an opportunity to interact with your MSP. You can use them to answer commonly asked questions, teach prospective customers about new offerings, or educate customers on how to avoid the latest cyberattacks. In fact, 89 percent of customers are likely to share a video they find educational, so video marketing creates an opportunity for your brand to reach prospective customers in different networking circles.

To get you the best advice on what tools you should use to create and develop your videos, we consulted Miguel Leonor, a marketing specialist at Intronis MSP Solutions by Barracuda. Miguel has worked on numerous video projects (including The Intronis Is Always There music video). He shared his advice on how the right tools can make a big difference when it comes to creating a quality video for your customers.

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Topics: Ask Intronis

Tips for implementing a better backup approach

Posted by Lauren Beliveau on Mar 8, 2017 9:30:00 AM

Safeguarding your customers’ data from today’s evolving threats is no easy task. Especially when it feels like your customers are working against you. For example, SMBs are the primary target for ransomware attacks, but only 34 percent of small businesses test their backups regularly. Avoid the data loss drama this year and create an actionable plan to help your SMB customers establish better backup habits.

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Topics: Business Continuity and Disaster Recovery

Ask Intronis: Why is it important for me to secure the public cloud?

Posted by Lauren Beliveau on Mar 6, 2017 8:30:00 AM

Q: My SMB customers are slowly starting to embrace the public cloud. Cloud service providers have built-in security features, though. Is this enough to protect my customers’ data? Are there any additional precautions I should take to make sure their data is secure in the public cloud?

That’s right - according to IDG’s 2016 Cloud Computing Survey, 70 percent of businesses have at least one application in the cloud. For most partners, built-in security features offered by public cloud providers generally are not enough to protect your customers’ data. Today, As cloud adoption continues to increase, now is the time to take the necessary precautions to ensure your customers’ data is safe.

To give you the best advice when it comes to securing the public cloud, we talked to Rich Turner, cloud product marketing manager at Barracuda. Rich is currently leading the messaging regarding public cloud applications and why it’s important to ensure you secure those environments. He shared his advice on why it’s important to be proactive about securing public cloud applications.

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Topics: Ask Intronis

Ask Intronis: How to use social media to communicate with customers

Posted by Lauren Beliveau on Feb 27, 2017 7:40:00 AM

Q: These days, it seems like a challenge to reach customers by phone or email—especially when you need a quick response. Sometimes voicemails take days for them to respond to, or an email just gets buried in their inbox. How can I use social media or texting to communicate with my customers without stepping over the line?

Communication is an essential part of running a successful IT business. While most businesses rely on traditional forms of communication like emails and phone calls to correspond, having another way to contact customers can be beneficial, whether it’s texting a client to let them know you’ll be a few minutes late, or giving them another way to contact you in case of an emergency. However, once you start blurring the lines and communicating over text or social media, there are a few unspoken rules you should adhere to.

To help define some guidelines for communicating with customers, we talked to Andrew Brearton. Andrew is a regional account director at Intronis MSP Solutions by Barracuda, and he excels at growing and fostering customer relationships. Here are his tips on how to communicate with your customers without overstepping any boundaries.

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Topics: Social Media, Ask Intronis

Quiz: How much do you really know about ransomware?

Posted by Lauren Beliveau on Feb 20, 2017 11:15:00 AM

Ransomware has quickly evolved from simply blocking users from gaining access to their files to encrypting files and even attacking servers. Cybercriminals are also becoming savvier when it comes to disguising attacks, making it harder for businesses to avoid them. A recent report from IBM security found that one in two business executives have experienced a ransomware attack, and 70 percent admitted to paying the ransom to regain access to their data.

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Topics: Cyber Security

Ask Intronis: How can a PR firm help my MSP grow?

Posted by Lauren Beliveau on Feb 20, 2017 8:01:00 AM

 

Q: We’re trying to increase our marketing activities and visibility in the channel to attract new customers. So, we’re considering hiring a public relations firm to help coordinate relationships with the media and write press releases for us. Is a PR firm really worth the money? Are there additional ways they can help my MSP grow?

Hiring a public relations firm is a big decision. It’s often an investment of both time and money, but they can certainly help you gain visibility in the IT channel, craft your messaging to resonate with SMB clients, and even build a positive brand image. Essentially, a PR firm is an extension of your business—they can offer advice about your latest marketing campaign, alert you to new IT channel or managed service trends, or even help you promote your MSP business. They’re there to give you an extra set of objective eyes on multiple facets of your MSP business.

To give you an inside look at how a PR firm can help shape your MSP business, we spoke to Suzanne Collier from WhiteFox PR & Marketing. With more than 15 years working in the field, Suzanne is a seasoned PR professional, dedicated to helping businesses build and maintain a positive brand image. With her knowledge of the IT channel, Suzanne shared her take on how a PR firm can help grow your MSP.

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Topics: Ask Intronis

Ask Intronis: How can I save a customer relationship?

Posted by Lauren Beliveau on Feb 13, 2017 7:00:00 AM

Q: We recently added new members to the team at my MSP, and we expanded our services. While we’re doing OK revenue wise, it feels like we have a lot of unhappy customers lately. How can we mend the relationships with our customers so they continue to stay with us? 

Creating and maintaining customer relationships can difficult, especially when you’re adding new employees to the mix. However, having exceptional customer service is essential to growing your business and keeping your current customers onboard. Businesses often get sucked into believing there’s always another happy customer around the corner. But that’s not always the case. No one wants to deal with an unhappy customer, but it’s easier to patch a relationship with a good customer then find new ones to fill their shoes. Plus, a recent study found that 62 percent of B2B customers buy more after a good customer experience. So improving your customer service can pay off in a number of ways.

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Topics: Ask Intronis

Ask Intronis: How can I start using videos in my marketing strategy?

Posted by Lauren Beliveau on Feb 6, 2017 7:42:00 AM

Q: Video marketing seems to be getting more popular, so to get ahead of the curve, I want to start using video marketing to highlight my IT service offering. How can I start using video on my website and incorporate it into my marketing strategy?

Video marketing is still considered new in a B2B environment, but many consumer brands have found it to be an effective way to highlight different features their product has to offer. Researchers even found that after watching a video, 73 percent of adults are more likely to make a purchase. When used properly, video creates an easy way to educate customers on the value of your services — without making them feel like they’re just being sold to. 

To help you successfully incorporate video into your website, we talked to Sarah Duffy. Sarah is the senior marketing manager of demand generation at Intronis MSP Solutions by Barracuda, and she has worked extensively on different aspects of our website to make it successful. She shared her advice on why video marketing is important and how to successfully integrate it into your website.

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Topics: MSP Marketing, Ask Intronis

Ask Intronis: Should my MSP switch customers to an advanced firewall?

Posted by Lauren Beliveau on Jan 30, 2017 8:30:00 AM

Q: When we bring new customers on board at my MSP, we give them an all-inclusive service, which includes a free basic firewall that we integrate into our offering. Some of my techs have been pushing for us to move to a next-generation firewall instead to help minimize risks. We would probably have to increase the cost of the packages for our current customers if we did this though. Is it really a change we need to make? What are the benefits of switching, and how can I explain the transition to our current customers? 

We’ve talked to quite a few MSPs that have taken a similar approach. They’re offering a basic level of security to their customers, but they’re realizing they need to start offering a more robust solution. While a basic firewall can offer some protection, the reality is advanced threats can still sneak through. We know that conversations with your customers about increasing the price might not be easy, but in the long run a more robust solution could save them from having to pay hefty ransoms down the road or deal with costly downtime that could be caused by a breach.

To help you decide if this is the best option for your MSP, we talked to one of our Systems Engineers, Kyle Marsan. Kyle shared his advice on why MSPs should consider moving their customers to a next-generation firewall and what you should focus on when you’re trying to convince current customers to move to a more advanced solution. 

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Topics: Ask Intronis

Ask Intronis: How can I use severe weather to sell more services?

Posted by Lauren Beliveau on Jan 23, 2017 7:39:00 AM

Q: My MSP is based near Seattle, and we got hit by a major ice storm recently. It got me thinking that the bad weather might be a good sales tool. How can I use the weather forecast, before or after a storm hits, as an opportunity to warm customers up to new services?

Getting customers interested in new services can be difficult, but severe weather gives you an additional reason to take important conversations off the backburner. If you don’t have one in place already, set a standard protocol to reach out to your customers and go over their disaster recovery plans and their recent backup sets before the storm hits. This will also give you the opportunity to look over their current agreement and assess whether or not any additional services need to be put into place. Are they backing up onsite and in the cloud? Will they have access to email in the case of a power outage? Use this as an opportunity to have an engaged conversation with your customer.

To help your conversation go smoothly, we spoke to Scott Bennett and a few of your peers. Scott is the director of North America partner management at Intronis MSP Solutions by Barracuda, and he focuses on helping MSP partners become more successful by helping them build and sell a portfolio of services. He shared his advice on how you can successfully sell more services to your clients when you’re checking in before or after severe weather hits.  

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Topics: Ask Intronis

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