Q: In a recent Ask Intronis post, you talked about how to incorporate videos on an MSP website. There are so many different tools and programs you can use to create video content for current customers and prospects, though. Which ones would do you recommend using?
Video marketing is a great way to give your customers and prospects an opportunity to interact with your MSP. You can use them to answer commonly asked questions, teach prospective customers about new offerings, or educate customers on how to avoid the latest cyberattacks. In fact, 89 percent of customers are likely to share a video they find educational, so video marketing creates an opportunity for your brand to reach prospective customers in different networking circles.
To get you the best advice on what tools you should use to create and develop your videos, we consulted Miguel Leonor, a marketing specialist at Intronis MSP Solutions by Barracuda. Miguel has worked on numerous video projects (including The Intronis Is Always There music video). He shared his advice on how the right tools can make a big difference when it comes to creating a quality video for your customers.