Lindsay Faria

As Director of Partner Marketing at Intronis MSP Solutions by Barracuda, Lindsay Faria is dedicated to empowering MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.
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Recent Posts

Threat Watch: Resume Files containing Advanced Persistent Threats

Posted by Lindsay Faria on Mar 14, 2017 8:59:32 AM

As cybercriminals become more duplicitous by the day, businesses and individuals alike need to be more aware than ever of their digital surroundings. One example of this was recently highlighted on the Barracuda blog: Resume files containing Advanced Persistent Threats (APTs).  

This threat counts on unsuspecting email recipients to open a .doc file supposedly containing a resume from a job applicant. From there, chaos ensues.

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Topics: Cyber Security

2 MSP resolutions and how to keep them

Posted by Lindsay Faria on Feb 15, 2017 9:30:00 AM

It’s hard to believe we’re already well into the second month of 2017. According to the Statistic Brain Research Institute, more than 40 percent of people who made New Year’s Resolutions have given them up by now. So if you’re one of the committed ones — congratulations!

A few weeks ago, I was chatting with some of our Partners to learn more about what their resolutions for 2017 were (both professionally and personally), and I was surprised at how clearly a couple of trends defined themselves. Literally 100 percent of the ‘personal’ resolutions had to do with personal health and fitness. Awesome! And, there were trends just as clearly defined when it came to our Partners’ professional goals. Apparently, MSPs are heavily invested in two key areas in 2017:

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Topics: Growing Your MSP Business

3 Things you can learn from the MSP Marketing Masters Awards winners

Posted by Lindsay Faria on Nov 28, 2016 1:24:50 PM

After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to:

With so many great submissions, it was a tough decision for the judges, so we’d like to give a shout out to Oxen Technology and Techvera who received Honorable Mentions, as well as to all of the other participants. We saw a lot of great entries!

Marketing doesn’t come easy for many MSPs, which is why it was so encouraging and exciting to see our Partners executing strong marketing strategies to help them stand out from their competition and grow their businesses.

The winners of the MSP Marketing Masters Awards have a few things in common; consistency, creativity, and face-to-face meetings were key to their successes. And I think that reveals some important lessons for other MSPs. Here are three things you can learn from the winners of this year’s MSP Marketing Masters:

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Topics: MSP Marketing, Events and Webinars

5 Tips for a winning entry in the MSP Marketing Masters Awards

Posted by Lindsay Faria on Jun 16, 2016 3:36:10 PM

What if you could increase your odds of winning your share of $10,000 in marketing services for your MSP business by 100 percent today?

Good news — you can! All you need to do is put yourself in the running by entering the MSP Marketing Masters Awards. The nomination process is so simple that it’s a no-brainer for any MSP looking for a chance to win valuable services (and gain recognition for your marketing prowess).

Here are a few tips for creating a top-notch submission!

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Topics: Events and Webinars

Calling all MSP marketers: Introducing the MSP Marketing Master Awards

Posted by Lindsay Faria on May 11, 2016 10:00:00 AM

Did you know Intronis recently launched the 2016 MSP Marketing Masters Awards, designed to honor the IT channel's most savvy marketers? This is the first time we’re hosting this type of program, and we’re all very excited about being able to provide your team with the opportunity to be recognized for its creative and successful marketing efforts!

One of our key goals at Intronis is to help MSPs be more successful—not just at delivering and supporting data protection and security solutions, but to be more successful overall. When it comes to the types of marketing enablement resources we provide, we try to produce tools that help MSPs promote their solutions, and we also try to provide education and guidance on how to be more successful marketers in general. The MSP Marketing Masters Awards is reinforces this goal.

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Topics: MSP Marketing

Using World Backup Day as an MSP Marketing Opportunity

Posted by Lindsay Faria on Mar 28, 2016 4:07:12 PM

March 31 is approaching fast, but there's still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully protected. Here’s your chance to boost your marketing efforts and bring in some new business as a result!

We know that many MSPs juggle several roles and responsibilities within their organization and as a result may have limited resources dedicated to marketing. It’s with these MSPs in mind that we put together a World Backup Day MSP Marketing Kit! An exclusive benefit to the Intronis Partner community, the kit includes ready-to-go marketing materials to help you launch your backup awareness campaign.

This suite of marketing enablement resources feature the infamous Data Loss Gremlins and provides pre-crafted social media posts, rebrandable white papers and tech guides, 17 email templates, and much more.

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Topics: MSP Marketing

MSP tips for pay-per-click advertising

Posted by Lindsay Faria on Feb 11, 2016 8:00:00 AM

If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently taking advantage of this valuable marketing tool, and it’s largely because they just aren’t sure how the whole thing works. Fortunately, our digital marketing manager and resident pay-per-click pro, Sarah Duffy, was happy to share her expertise on the subject. Here are Sarah’s tips for getting started with pay-per-click advertising.

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Topics: MSP Marketing

Doing business like a high school student

Posted by Lindsay Faria on Jan 14, 2016 8:30:00 AM

Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was an active member of the organization as a student, so I was happy to volunteer and spend a few hours catching a glimpse of the marketers of the future. 

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Topics: Growing Your MSP Business, MSP Marketing

8 tech headlines that created buzz in 2015

Posted by Lindsay Faria on Dec 30, 2015 1:30:00 PM

A lot happens in a year, especially in the IT channel, which seems to move at break-neck pace. As we reflect on 2015 and all of the interesting news we saw throughout the year, we thought it would be fun to ask our Partners to list the most memorable tech headlines from 2015.  Here’s what stood out to them.

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Topics: Cloud Industry and Technology

18 Do’s and Don’ts for 2016 Planning as an MSP

Posted by Lindsay Faria on Dec 9, 2015 2:26:43 PM

As we close in on the end of 2015, preparing for the new year is top of mind for many business owners, and if you’re like many of the MSPs we work with, you’re looking for some tips on how to jump start your 2016 planning.

Start by checking out our Ask Intronis column on how to create a business plan and downloading our business plan template. But because this is such an important topic, we also wanted to share some real world advice from our Partners so you can see what tips your peers have to offer on the topic.

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Topics: Growing Your MSP Business

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