Building your customer base is important—especially as an MSP. You need to continue to cultivate your relationships with current customers and add new ones in order to grow and develop your MSP business.
The opportunity to grow your customer base is out there. According to the Small Business Administration there are nine million businesses that have between one and 500 employees, and there are 19 million sole proprietors. This creates tremendous opportunities for your business to continually grow—you just need to find a way to catch the attention of the right organizations and demonstrating how your services can help them.