Raj Khera

Raj Khera is the author of No. 1 Amazon Bestseller, The IT Marketing Crash Course, and CEO of MailerMailer, makers of Presstacular — an affordable, automated marketing tool for small MSPs. He has built and sold three other technology businesses.
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Recent Posts

Raj Khera: Stop calling yourself an MSP – Here’s Why

Posted by Raj Khera on Feb 22, 2017 2:16:05 PM

 

If your target market is other IT firms, then calling yourself an MSP is the right move. IT professionals know what this means. But — and this is really important — most other people don’t know what an MSP is.

Whatever you call your type of business, your prospects should instantly know what you do. If you have to explain what “managed service provider” or “MSP” means, then there is a good chance that people who could be potential clients may never understand what you do and therefore will move on instead of contacting you.

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This means that for prospects to find you online, your marketing — that’s your website, your blog, your digital content — has to use terms that your clientele thinks of when they look for IT services. And that doesn’t always mean MSP.

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Topics: MSP Marketing

How to capture customers' attention so they read your email newsletters

Posted by Raj Khera on Sep 7, 2016 7:00:00 AM

An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter's articles if they don't open the email. That's why the email newsletter's opening lines need to catch their attention.

The 5 Elements of a Strong Opening

Email marketing research shows that a strong opening to your email newsletter should include the following five elements:

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Topics: MSP Marketing

Infographic: Work and Lifestyle Habits of IT Professionals

Posted by Raj Khera on May 24, 2016 8:30:00 AM

MailerMailer, makers of IT marketing automation tool Presstacular, recently took an informal poll of a couple hundred IT professionals and created an infographic that I think you’ll enjoy.

Here are some quick highlights: We found that more than 75 percent of IT professionals work more than 40 hours a week. Most of them have a hard time unplugging for downtime, too. More than 87 percent reported that they work during vacations, and 90 percent of IT business owners work on weekends.

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Topics: IT Services Trends

What to expect from your email marketing campaigns

Posted by Raj Khera on Feb 24, 2016 1:01:01 PM

The Direct Marketing Association reports that the average return on investment for every $1 invested in email marketing is $38. This is by far the highest ROI for any form of direct response marketing.

MSP marketing can become a lot easier using data-driven insights. MailerMailer, makers of Presstacular, ran a big data analysis on more than 1 billion email messages and uncovered many useful tips that can help you improve your email marketing response rates.

MSP Marketing Plan webinar

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What your 2016 marketing plan is missing

Posted by Raj Khera on Dec 14, 2015 11:10:10 AM

As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people, products and process.

The people are you and your team, the products are tools like those from Intronis and others, and then there’s the process. This is often the missing component of an IT company’s marketing and sales arsenal. Without a clear process to bring in more business, you are likely growing very slowly—if at all.

MSP Marketing Plan webinar

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Topics: MSP Marketing

Converting new contacts into managed services clients

Posted by Raj Khera on Sep 14, 2015 10:57:07 AM

Converting contacts to customersYou pick up the phone to call a prospect. It rings … and rings … and you get sent to voicemail. This scenario is probably all too familiar to managed services providers. Chances are that unless you have forged a personal connection, you won’t hear from that prospect. But, you can change this situation so that your leads will start calling back.

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Topics: MSP Marketing

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