Stuart Crawford

Stuart Crawford serves as Creative Director and MSP Marketing Coach with Williamsville, NY and Burlington, ON-based Ulistic, a specialty firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success. If you would like to speak with Stuart in regard to your online marketing, social media or how to blog effectively, give him a call at 716.799.1999 ext 101 or email
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Recent Posts

Stuart Crawford: The next frontier of managed services marketing

Posted by Stuart Crawford on May 10, 2017 9:30:00 AM

If there’s one thing I do well it’s marketing managed IT services. You see, over the years the world has changed, but many of you haven’t. I bet you’re still trying to build a business by selling “immediate ROI” or, in other words, “instant gratification.” This unhealthy desire to get everything right now results in a disappointed MSP business owner, especially when it comes to their marketing efforts.

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Topics: MSP Marketing

Stuart Crawford: 7 Tips for writing the best email subject lines

Posted by Stuart Crawford on Apr 24, 2017 11:30:00 AM

Email marketing is a key strategy you should include in your MSP marketing plan. It has nearly three times the success rate as marketing on social media, and it’s especially effective for keeping your clients and prospects informed about your IT services and helping them stay connected to you.

Plus, email is an inexpensive and easy way to reach your target audience. You can reach a large number of businesses for just pennies per message, and the learning curve isn’t a steep one.

However, you need to make sure you spend time carefully crafting the message in your subject lines. If your prospects don’t open your email, all your efforts will be wasted, and a good subject line can make the difference between your email being opened or trashed.

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Topics: MSP Marketing

How MSPs can use social media to generate new business

Posted by Stuart Crawford on Mar 29, 2017 9:44:00 AM

Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to create new relationships, cultivate existing ones, and close new business, you’re missing out. Social media is uber powerful and a must for all managed IT service companies.

The biggest error MSPs make when using social media, though, is believing that propagation of blog posts through a third-party feed distribution service is enough. I’m here to tell you it’s not! When you rely solely on this type of social media, you haven't even scratched the surface. Sure, some posts are getting a level of engagement, but you have to do more. 

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Topics: MSP Marketing, Social Media

5 Critical behaviors of successful managed IT services companies

Posted by Stuart Crawford on Feb 15, 2017 4:43:32 PM

Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused company to having only one important focus ... do you know that this can be?

They are a marketing and sales organization.

That’s it. Nothing is more important than marketing their business every day and conducting wave after wave of sales operations. Yes, these very successful managed IT service companies are conducting a well thought-out, military-like marketing and sales strategy.

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Why do so many MSPs continue to ignore the importance of marketing and sales when time after time it’s been proven that conducting marketing and sales operations with precision will ensure your managed service business grows and grows and grows?

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Topics: MSP Marketing

Stuart Crawford: Why every managed service provider needs a lifecycle

Posted by Stuart Crawford on Nov 30, 2016 9:45:00 AM

Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe limited investment and educational deficiencies are both partially to blame, but MSPs are also confused by all the marketing professionals who each have something different to say to MSP business owners about the right way to market their MSP company.

It's no secret that I’m a straight shooter, a tell-it-like-it-is kind of guy. So here is my observation about the MSP marketing universe: There is just too much information, too much deception, and too many people hunting for your hard-earned dollar. But it doesn’t need to be that way.

This is where lifecycle marketing comes in.

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Topics: MSP Marketing

Stuart Crawford: How to build a $1 million MSP in 3 years or less

Posted by Stuart Crawford on Oct 5, 2016 11:00:00 AM

The other day, I was having a conversation with a trusted colleague of mine. We were talking about what makes some managed service providers SUPER successful, while others seem to wither away like a sad autumn leaf.

After plenty of brainstorming, we both came to the same conclusion: CULTURE.

But not just any culture, a culture of sales and marketing.

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Topics: MSP Marketing

Stuart Crawford: What I’ve learned from 25 years in managed IT

Posted by Stuart Crawford on Aug 9, 2016 11:30:46 AM

I can’t believe I’ve been in the managed IT business for 25 years this year.

From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP with two great partners, it’s been one heck of a ride. Now, I’m honored to be in a role of where I’m in charge of running Ulistic and focused on driving results for managed IT service companies globally.

Later this week, I’ll have the privilege of hosting a webinar with my friends from Intronis, and we’ll be sharing the top five msp marketing strategies I used when I was part of IT Matters. 

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Topics: MSP Marketing

The 5 can’t-skip stages of an effective email marketing cycle

Posted by Stuart Crawford on Jul 6, 2016 10:00:00 AM

If there's one thing I’ve learned in my 25 years in the managed IT services business, it's that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright and early each day. I'm usually out of bed around 6 a.m. (used to be a lot earlier, but as I age, I need more sleep), put on the coffee, and dedicate the first 60 minutes of my day to reading new information.

Right now, I’m reading “Invisible Selling Machine” by Ryan Deiss from Like many other books I’ve read throughout my career, "Invisible Selling Machine" is full of great ideas, and I think these ideas can help MSPs improve their email marketing.

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Topics: MSP Marketing

All roads lead to managed services

Posted by Stuart Crawford on May 18, 2016 9:30:00 AM

In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this.

Why is this happening? Companies of all sizes need managed IT service, right?

While it’s true that companies of all sizes would benefit from a robust managed IT services program, many people aren’t aware of just how much a managed services program will help them.

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Topics: MSP Marketing

The secret to making your MSP email marketing explode

Posted by Stuart Crawford on Mar 30, 2016 12:04:27 PM

Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch of rookies who have no clue what they’re doing.

 However, you’re better than the average Joe. This article will teach you great strategies you can use in your MSP email marketing to build trust and educate your future clients. So let’s dive in and figure out where your email marketing strategy should begin.


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Topics: Growing Your MSP Business

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