As the second quarter begins, Intronis is launching into one of our busiest months of the year for tradeshows and channel events. In total, we’ll be attending seven events in April! As Intronis’ events manager, I’m looking forward to all the activity—though it will be nice when I can catch my breath again in May!
Trips to Park City, Utah and Puerto Rico are definite perks, but we jump at the opportunity to engage with our partners face to face at events like this. We also enjoy getting to know other IT service providers we haven’t met before.
While it’s easy to see the value in attending these tradeshows as a vendor, managed service providers might be on the fence about spending the time and money to join us at these types of events. There are a number of reasons why it’s useful for MSPs to attend technology conferences and tradeshows, like the ones we’ll be going to this month.
Gain insight into product roadmaps
Vendors offer their own presentations amidst the free lunches and coffee breaks. These seminars are meant to inform the audience of a company’s goals and objectives over the next few months or even the upcoming year. Often during these discussions, a company spokesperson will focus on their product roadmap, and sometimes vendors will showcase a demo of their new or updated product.
Understanding the upcoming product releases will help you understand how you should be preparing your own technicians. And after these presentations there is usually a Q&A session. If you have any questions regarding their new releases, this is a great opportunity to get them answered.
Interview your vendors
During the breakout sessions, make a point to stop by your current vendor’s booth. Be prepared to interview them, ask about their roadmap, what’s working, and where they are headed.
Face-to-face interaction is key to understanding everything they’re offering you and how you can leverage more of what they provide in your own services offering. There’s no faster way to get your questions answered, or even just check in with your vendors, than speaking with them at an event.
Discover potential integrations
You should also pay close attention to presentations from integrators. Many of them sponsor the events and work together with the vendors attending the shows. Being able to talk with someone who works with these vendors will help you better understand what’s out there and how integrations can help you run your MSP business more efficiently.
Learn about sales and marketing tactics
While some of these conferences are focused on vendor relationships, there are a few specific events that share sales and marketing knowledge with the channel community. For MSPs looking to improve these areas of their business, we suggest prioritizing these events:
- At Robin Robin’s Boot Camp in Nashville from April 23 to 25, the marketing guru will teach IT providers how to market their business, offering everything from sharing social media tips to advice on writing effective prospect emails.
- Gary Pica’s Schnizzfest in Philadelphia from June 11 to 13 focuses on sales enablement activities including sales role playing, panel discussions, and member-to-member networking.
Attending both product- and business-focused conferences will help you build a road map of your own, detailing how how you will leverage your vendor sponsorships to offer a more complete services package and how you’ll improve your sales and marketing efforts.
Be sure to stop by and visit us at these upcoming events! You can also meet our executive team and learn more about us on our Intronis i360 tour. Our next stop is in Atlanta on May 21. We hope to see you all soon!