Nothing brings home the value of live events more than the charge you get from attending one. In an age when many of us feel over-connected by technology, attending a great meeting or event and the chance it brings for some face time can be like a breath of fresh air.
For me, attending Robin Robins’ Producers Club last week, where we met with countless MSPs who are focused on finding faster, shorter, and better pathways to success, gave me just the jolt of fresh air that I needed to convince me that similar face time would be a valuable asset in our MSP partners’ marketing plan.
Benefits gained from events
It is no surprise that 83% of business people believe that developing personal relationships is the key element in business, as shown in this infographic from MeetingsNet. And this is why events remain a huge component of successful vendor-client relationships. Yes, events take time and money, but they also deliver an unbeatable opportunity to drive your business growth.
Marketo provides a list of four reasons to use event marketing in your marketing plan:
- Branding and Awareness
Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.
- Lead Generation
What better way to do so than to be part of an event where your target demographic is present? The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do.
- Customer Engagement and Upsell
Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. Plus, every marketer knows that companies can realize the biggest ROI on their marketing dollars by retaining and growing existing customers..
Most people attend events to network and be educated. Both are powerful draws in their own ways. No matter what type of event you are at, it is critical to impart knowledge that the audience will value—and that sets your company apart.
In case it isn’t clear, we at Intronis are sold on the value of events. From tradeshow participation to lunch seminars, we love the idea of getting in a room with our business contacts. Not only do we get to know and understand their businesses better, but we have conversations and build relationships with the people who use our technology every day and learn what is important to them right now, which is key.
Need help incorporating events into your marketing program?
We’re happy to help you put together an event that will gather SMBs to discover the latest in your cloud backup and disaster recovery services. In fact, one of the resources we’ve made available to partners in the Partner Toolkit (available in Intronis Essentials) is an “Event in-a-Box”. In our first “Boxed” event, we have packaged up resources for you to host a Lunch-n-Learn to demonstrate the value of your BDR solution to your prospects.
Included in the “Box” are:
- An email template to invite prospects to your event where you present the value of data protection
- An event checklist to help you plan and implement a smooth event
- A PowerPoint presentation for you to white label
- Collateral pieces for you to use as leave behinds
This is just the first in a series of Events we’ll be packaging up for our Partners to customize for their needs. Log into Essentials today to get started!