Q: I want to switch my customers to a fixed price plan, but I'm not sure where to get started. They’re all used to paying per gigabyte, so I'm afraid they won't want to change. How should I set up the new pricing? When should I break the news, and what should I say?
Be patient, and don’t rush the change. Customers get comfortable with the way things are, so it can take a little handholding to get them to embrace a new approach. You also shouldn’t feel like you have to switch every customer over to a different plan all at once. Take your time and plan out how and when you’ll approach each of your customers.
We talked to Jasmine Lombardi, vice president of Partner Success at Intronis, to get her advice on how to bring the topic up with customers and successfully make the transition.
How would you approach a change like this? Have you made the transition to charging customers a fixed price? If so, how did you handle it? Leave a comment to share your insights, and let us know what you think.
Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.