Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.
Before we jump into this week's links, please have a look at one of our most recent blog posts, Cloud adoption surveys tend to miss the mark. Cloud surveys tend to miss the mark because they ask the wrong people or the people they are asking simply don't know the term. But that doesn't mean that consumers and business users alike aren't using the cloud because they definitely are -whether they know the term or not.
And without further delay, here we go with this week's links:
Dispelling the Myths of Cloud Computing: Video | Bloomberg
In this video you can get the Bloomberg view of cloud computing and of course it involves lots of numbers and marketshare and key players. It's always interesting to see how mainstream media portrays the cloud because they often get it wrong, but in this case the Bloomberg reporter does a pretty good job.
Verizon: Cloud Security Is Often an Excuse to Avoid Change | Light Reading
Verizon might not be a completely unbiased observer here, but the spokesperson isn't wrong either. As I listen to cloud naysayers, it seems like the security card is an easy one to play, but as many have pointed out, cloud vendors need to be more solid on the security front precisely because their businesses depends on it.
13 ways CIOs can explain cloud computing to CFOs - Computer Business Review
You can be sure if the CIO is having a conversation with the CFO about cloud computing, he or she isn't explaining the soft benefits around agility and innovation, but is more likely bottom lining it and explaining that OpEx versus CapEx argument and lowering the cost of keeping the lights on in the data center.
While AWS remains the king of the hill, there is a lot of action from other players like Google, IBM, VMware, Microsoft, Rackspace and others as they try to muscle in and grab some of Amazon's marketshare. For now, Amazon remains firmly in control of the infrastructure market, but they are facing stiff competition and as this article points out, it is getting increasingly interesting.
When you look at typical on-premises software you may find that even if it was implemented fairly recently in the time it took to choose, install and implement, your technology is actually quite old. And when you look at how quickly you can new projects in the cloud, something your competitors could be doing, it really changes the way you look at enterprise software procurement in general.
Photo Credit: Ron Miller. Used under CC 2.0 license.