Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.
Before we jump into this week's links, please have a look at one of our most recent blog posts, Survey finds companies want kinder gentler, engaged IT department. While it seems clear enough that the role of IT is changing, it's always nice to have some actual data to back that up, and a new survey by Avanade found that expectations about IT really are changing and that's having a huge impact on IT 's role inside organizations.
And without further delay, here we go with this week's links:
The cloud offers the advantage of concentrating less on in-house operations and more on what they actually do as a business - and this is even truer for SMBs. Cloud computing gives SMBs access to unlimited cloud computing resources while leaving them to concentrate on running the business.
Cloud computing enables businesses to discover their entrepreneurial spirit | Guardian Professional
One of the benefits of cloud computing is the agility and flexibility it brings to businesses because of its low cost and ubiquity. It enables you to try new things without a lot of cost or risk and that can drive your company's entrepreneurial spirit.
What the Cloud Means for Shoppers: Video | Bloomberg
The cloud has changed retail. Whether you're a brick and mortar store or an online one, people are using their mobile phones to shop and businesses are taking advantage by finding ways to manage your experience in the cloud.
When Google decided to try for a piece of the enterprise cloud infrastructure market, it was a clear shot across AWS's bow. Amazon was first, but that doesn't necessarily mean they've won. Google has significant resources to put to bear on this and as the recent price wars shows, they are in it to win it - and I wouldn't count Google out of anything it puts its mind to.
Microsoft: Unveiling a cloud Internet of Things | CITEworld
If you need to store and process lots of data, the cloud is a logical place to start, and Microsoft in its continuing effort to reinvent itself introduced a cloud geared toward the Internet of Things. It's worth noting that Cisco just introduced a similar initiative a couple of weeks ago, so Microsoft is not alone here.
Photo Credit: Ron Miller. Used under CC 2.0 license.