As cloud computing adoption increases, SMBs' cloud security concerns typically fade away, according to a new study by cloud portfolio management company RightScale.
Small business owners are often reluctant to adopt new technologies, and their concerns with cloud security have long been a challenge for MSPs. However, in its 2014 State of the Cloud Report, RightScale found that nearly 90 percent of organizations are now using cloud services.
The survey covered responses from more than 1,000 technical professionals, segmented into four categories to denote maturity – Watchers (leads), Beginners, Explorers (experienced, but still discovering benefits), and Focused (organizations with heavy use of the cloud).
There is a positive correlation between experience and trust of the cloud, according to the report. Thirty-one percent of organizations new to cloud technology cite security as a concern, and typically overcome these issues as they begin to use cloud technology – maturing from the Beginner to the Explorer stage – and recognize its value.
Fear over data security reportedly decreases to 13 percent as the organizations become more familiar with security features and learn best practices.
Additionally, as SMBs’ confidence in the cloud grows, so do their benefits. Respondents noted greater scalability, faster access to infrastructure, higher availability, faster time to market for applications, cost savings, higher performance and IT staff efficiency as advantages gained from their use of cloud services.
Their concerns are now mostly focused on compliance (HIPAA, PCI and other regulations), controlling costs and performance.
RightScale’s study aligns with the findings in Microsoft’s 2013 report that showed 94 percent of small and midsize businesses actually experience more security benefits after adopting cloud technology, including regularly updated systems and antivirus software as well as spam email management.
The benefits of security, privacy and dependability present a valuable opportunity for MSPs to emphasize the importance of their services. As we noted in our summary of Microsoft’s report, the time and cost savings drawn from cloud services MSPs provide may ultimately allow businesses to pursue greater investment opportunities that fuel their growth.
“The real silver lining in cloud computing is that it enables companies not only to invest more time and money into growing their business, but to better secure their data and to do so with greater degrees of service reliability as well,” Adrienne Hall, Microsoft’s general manager, Trustworthy Computing, said of the 2013 report.