Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.
Before we jump into this week's links, please have a look at one of our recent blog posts, The cloud and mobile have driven workplace change. The Internet wasn't always as easy to access as it is now, nor was sharing files or doing work outside the office. Cloud and mobile changed how we work, and along the way, our expectations.
And without further delay, here we go with this week's links:
Cloud washing goes beyond the Oracle lawsuit | Infoworld
While Oracle fights a court battle over whether it inflated its cloud sales, one thing is clear: We need a consistent way to measure cloud sales because right now it's too easy to throw a bunch tangentially related stuff into the bucket and make your numbers look better than they might actually be.
The SaaS gold rush | Mattermark
It takes cash to build a successful Software-as-a-Service company, and today there are only a handful of successful ones. With a dearth of exits, and soft ones for the SaaS companies that have gone public recently, it leaves investors with a lot of questions about how to resolve this situation and how you build new companies moving forward.
Salesforce has built a successful platform on top of which companies have been built and where customers are also building internal apps. Now Salesforce wants to take that a step further and make it easier for non-technical line-of-business employees to build apps too.
As AWS builds its cloud business, this author argues that success begets success. As more customers join in, the bigger it gets, the greater the economies of scale and the inherent efficiencies therein.
Pivotal shifts its Cloud Foundry message | Fortune
Pivotal could be pivoting to become a company that not only helps traditional businesses build new apps using modern development techniques, but also get customers to move their existing apps to Cloud Foundry to get a similar result. It's a subtle but significant change in approach.
Photo Credit: Ron Miller. Used under CC 2.0 license.