Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.
Before we jump into this week's links, please have a look at one of our recent blog posts, Google puts competitors on notice that it's coming for them. Google held its GCPNext16 cloud computing event this week in San Francisco, and it had a message for its competitors.
And without further delay, here we go with this week's links:
Now the cloud wars (really) begin | TechCrunch
While AWS has been around for 10 years now and Salesforce.com for 17, Box CEO Aaron Levie argues that we ain't seen nothing yet. The cloud business is still in the early innings with tons of room for growth for all players involved.
Google showcases its cloud efforts, determined to catch up to rivals | New York Times
Google gathered with its best cloud customers this week in San Francisco and made it clear that it wants a piece of the enterprise cloud business, and as the previous link shows, chances are it has plenty of time to play catch-up. With born-in-the-cloud chops and industry veteran Diane Greene leading the way, I wouldn't count Google out just yet.
How Expedia moved from ‘huge code monoliths’ to cloud, microservices | Computerworld UK
Expedia joined the 21st century, like so many companies, dealing with the pain of managing huge monolithic applications. It has moved from a mega program to the cloud and containerization, making what had become unweildy into a much more controllable process for developers and operations.
Microsoft has come a long way under the leadership of Satya Nadella, but in spite of the change in focus and the shift to the cloud, the company has remained, for the most part, a Windows-Office company just as it has been for several decades. Now there are signals that could be changing, and the cloud could become the company's central focus.
The cloud has taken on an urgency, giving even sole proprietors access to infrastructure, platform services, and software in the cloud. Now GoDaddy, seeing a lucrative market, has decided to package a set of services aimed specifically at small businesses. It will be interesting to see how this works out.
Photo Credit: Tomma Henckel. Used under CC 2.0 license.