Google scores a couple of big cloud wins

Posted by Ron Miller on Feb 24, 2016 3:32:31 PM

Google.jpgThis week Google finally got some good cloud news when it scored a couple of major wins for Google Cloud.

For starters, there was a deal with sporting retailer Sports Authority, which began as a project to link the company's inventory system sitting on, of all things, an IBM mainframe. You don't get much more legacy than that, but according to Google, a small team of developers was able to create a system that provided online shoppers with information about current inventory at stores in the shopper's proximity.

This was not a minor project, as Google's Jon Byrum, product marketing manager for Google Cloud Platform, described in a company blog post:

The requirements for a new solution included finding the customer’s location, searching the 90 million record inventory system and returning product availability in just the handful of stores nearest in location to that particular customer. On top of that, the API would need to serve at least 50 customers per second, while returning results in less than 200 milliseconds.

This was no small deed, but according to Google, Sports Authority was able to get it done.

With that success under their belts, the company began expanding its Google Cloud projects, including putting similar information on in-store kiosks running on Google Chromebox computers and creating an in-store portal that facilitates communication between local stores and the company's corporate offices.

But that wasn't all; Google scored a second major coup when Spotify announced it was leaving AWS and moving its operations to Google Cloud. The move not only gives Google a huge win, it also takes away from its biggest rival, AWS.

Fighting for attention

When we talk about the cloud infrastructure market, we tend to speak in terms of the Big Three — Amazon Web Services, Microsoft Azure and Google Cloud — but in truth the first two get a lot more attention than Google does.

AWS has 'Big Mo' in its favor with a vast head start on the rest of market. It commercialized the idea of the public cloud in 2006, and it has made the most of that lead with at least one firm finding that it has more market share than all of its closest rivals combined.

Microsoft has been coming hard as Azure has experienced impressive growth, although it still remains a distant second behind AWS. 

Where does that leave Google? According to numbers from Synergy Research Group, the cloud giant grew 108 percent year over year in the fourth quarter last year.

Certainly an impressive number, but not one that means much in terms of market share. Synergy's numbers have Google sitting at just 4 percent. That's one reason Google brought in industry vet Diane Greene at the end of last year to help enhance its enterprise cloud chops.

We probably shouldn't get too excited about two victories, but as Google tries to find its footing in a cloud market that's still very much in flux, these two wins certainly can't hurt.

Intronis blog

Photo Credit: Tomma Henckel. Used under CC by 2.0 license.

Topics: Cloud Trends

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