How to capture customers' attention so they read your email newsletters

Posted by Raj Khera on Sep 7, 2016 7:00:00 AM

Email_newsletter.jpgAn email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter's articles if they don't open the email. That's why the email newsletter's opening lines need to catch their attention.

The 5 Elements of a Strong Opening

Email marketing research shows that a strong opening to your email newsletter should include the following five elements:

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  1. A timely or engaging subject line. Emails with subject lines that are timely and talk about news or events tend to have the highest open rates. Subject lines that engage the reader are also effective.
  2. A personalized greeting. Personalized greetings increase email response rates.
  3. Useful information related to the email's subject line. It's essential that this information be educational and not a sales pitch. Opening lines that take a hard-sell approach often lead to the recipients deleting rather than reading the email.
  4. A call to action. The call to action should inspire the email recipients to reach out to you.
  5. Contact information. You should include your contact information so that your potential and current customers don't have to hunt for your phone number.

After the opening, you'll need to include the newsletter articles. However, you shouldn't include the articles in their entirety. A better approach is to include their titles, teasers that will get people interested in them, and links to the full articles so that you can track who is reading them.

If you don't have the time or staff to write the newsletter articles, Presstacular can help. It can provide you with informative and timely articles that will be relevant to your current and potential customers.

Examples of Good Opening Lines
Here are some examples of good opening lines. You can use them as guides when creating your own:

New Ransomware Threat

Hi <recipient's first name>,

There's new ransomware that's hitting businesses hard. It holds Windows, Mac, and VMware machines hostage. This newsletter provides the information you need to know about this latest cyberattack.

If you have any questions about how to protect your business from ransomware, please contact me.

<your name and contact info>

Newsletter_example.png

Boost Your Wi-Fi Signal

Hi <recipient's first name>,

Wireless networks are convenient for employees, but a weak Wi-Fi signal can hamper their productivity. This newsletter contains some helpful tips on how to boost the strength of the Wi-Fi signal in your office.

Do you have a question about wireless networks? Give me a call.

<your name and contact info>

 

Critical Security Update for iOS Released

Hi <recipient's first name>,

Apple has released the iOS 9.3.5 update for iPhone, iPad, and iPod devices. As the enclosed newsletter describes, the update needs to be installed as soon as possible because it patches three vulnerabilities that can give cybercriminals full access to iOS devices.

If you need help with quickly installing the iOS 9.3.5 update on your iOS devices, contact us today.

<your name and contact info>

 

Is Your Web Browser Vulnerable?

Hi <recipient's first name>,

Did you know that your web browser's plugins might be leaving your computer vulnerable to cyberattacks? You can learn how to minimize the risk in this newsletter.

If you want some more tips on how to browse the web safely, feel free to contact me.

<your name and contact info>

 

E-book: 11 Habits of Highly Effective MSP Marketers

 

Don't Have the Time to Write a Strong Opening?

Small IT companies need to market their businesses, but finding the time to do so can be challenging. If you have a busy schedule or a tight budget, there are automated marketing solutions that do the work for you.

For example, the Curated Newsletters service can create and send email newsletters to your current and potential customers each month. Besides featuring timely articles curated from the web, each newsletter will start with a strong opening that includes a list of those articles. More important, the opening presents a call to action that will help drive conversations, which can lead to more business.

Join us for our next webinar: Build Your Sales Pipeline Within 60 Days

Strong openings are just one facet of starting sales conversations that convert prospects into clients. Learn how to get more leads into your sales pipeline fast. Join us on Tuesday, September 13 at 2 p.m. Eastern time for an information-packed webinar that will give you smart tips to find new clients.

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You will see examples of exactly what to implement that will get prospects to find you, like you, and want to buy your IT services.
Webinar: How to Build Your Sales Pipeline Within 60 Days

Topics: MSP Marketing

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