As an MSP, you’ve been managing IT for SMBs. You’ve learned to adjust to the numerous changes that technology has thrown your way. You’ve developed new skills and studied new technologies in order to help your customers increase efficiency and enhance the way they run their businesses.
Well, the landscape for SMBs is changing once again. But this time, it’s not about helping customers improve their business. It’s about keeping their business secure from the ever-growing threat of cyber crime.
Just take a look at the headlines: a data breach at health insurance provider Anthem Inc. that exposed the information of almost 80 million people, credit card informaiton compromised at Target and Home Depot, cyber criminals hacking into the White House computer system. The list goes on and on, and even large enterprises spending millions on cyber security each year have been victims of cyber crime.
So small business are understandably concerned that they might be next on the list.
Address growing security concerns
In a poll of 10,000 small businesses, SMB owners indicated that security is the number one item they desperately want someone to talk to them about. Unfortunately, cyber security is at the bottom of the list of what IT providers talk to their customers about. This needs to change, or your business could start to suffer.
You need to act as a security expert for your SMB customers. Otherwise, someone else will come along soon enough to become that go-to security expert instead, and they will most likely also offer all the other solutions you currently offer. And that will put you in a vulnerable position, in danger of losing business to this other service provider.
That’s why its so important to start talking to your customers about cyber security. If security is a top concern for your customers, then it should be at the top of the list of what you talk to them about.
Learn how to talk about cyber security
Maybe you’ve tried to talk about security and haven’t been successful. I want to teach you how to talk to SMBs about cyber security, how to be their security expert, and how to win over both current customers and new business.
In my upcoming webinar with Intronis, “Cyber Security Attacks: Are Your Clients Prepared?” we will also be covering two security basics:
- Data at rest – How to securely access and backup data, keeping continuity in your business
- Data in motion – How to avoid getting breached and protect yourself from today’s latest threats with today’s best technology
These are the first steps to a new mindset that will show your customers that security is at the foundation of everything you do.
Join us for the webinar at 2 p.m. on Thursday, May 14. Register today!