Cloud 5: Snap's $1B deal with AWS, cloud rising fast

Posted by Ron Miller on Feb 10, 2017 9:32:48 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week's links, please have a look at one of our recent blog posts, Snap's relationship with Google Cloud is kind of complicated. When Snap (makers of SnapChat) filed their IPO paperwork last week, they revealed a special relationship with Google Cloud. What's interesting is they identified the relationship as a possible risk factor for investors.

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Topics: The Cloud 5

Vendor reliance on indirect channels increases

Posted by Mike Vizard on Feb 9, 2017 11:00:00 AM

A new report issued by the Global Technology Distribution Council (GTDC) finds that 62 percent of the vendors surveyed expect the amount of business being generated via indirect channels to increase in 2017. The bad news is only 13 percent of those vendors rely 100 percent on channel partners to sell their products.

Most vendors profess a lot of love for their channel partners. But the terms of that endearment is generally limited by concerns those channel partners might not be as faithful to them as they would like. That insecurity often results in vendors investing in various forms of direct sales efforts that almost invariably lead to some form of conflict with their channel partners.

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Topics: IT Services Trends

Google brings integrated search to GSuite

Posted by Ron Miller on Feb 9, 2017 9:16:58 AM

Let's face it, if there is one thing Google knows how to do well it's search. For all of the moonshots and extracurricular products the company puts out, its core search tools remain the company's bread and butter. Perhaps that's why they decided to apply that primary skill to the GSuite product set when it introduced Cloud Search this week.

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Topics: Cloud Trends

Turbulent times ahead for providers of managed GRC services

Posted by Mike Vizard on Feb 7, 2017 11:19:32 AM

They say it’s truly an ill wind that doesn’t blow someone some good. As far as managed service providers (MSPs) are concerned, that’s pretty much been the case for the past eight years when it comes to anything to do with governance, risk management, and compliance (GRC). Many MSPs have been able to considerably shore up their bottom line by offering a wide variety of managed GRC services. Now the Trump administration via an executive order is signaling its intention to either not enforce or altogether abandon key provisions of the Dodd-Frank act, which enshrined many of the regulations that created the need for managed GRC services in the first place.

The Dodd-Frank act is, of course, only one piece of the GRC puzzle. The Trump administration has made it clear that just about every Federal regulation is now subject to review.

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Topics: IT Services Trends

Snap's relationship with Google Cloud is kind of complicated

Posted by Ron Miller on Feb 6, 2017 11:43:20 AM

When Snap filed its IPO paperwork last week, hidden with the minutiae of the S-1 was word of a five year, $2 billion contract with Google Cloud Platform to run its infrastructure. While that deal was somewhat surprising in itself, even more so was the fact that Snap felt compelled to list it as a risk factor for future investors.

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Topics: Cloud Trends

Ask Intronis: How can I start using videos in my marketing strategy?

Posted by Lauren Beliveau on Feb 6, 2017 7:42:00 AM

Q: Video marketing seems to be getting more popular, so to get ahead of the curve, I want to start using video marketing to highlight my IT service offering. How can I start using video on my website and incorporate it into my marketing strategy?

Video marketing is still considered new in a B2B environment, but many consumer brands have found it to be an effective way to highlight different features their product has to offer. Researchers even found that after watching a video, 73 percent of adults are more likely to make a purchase. When used properly, video creates an easy way to educate customers on the value of your services — without making them feel like they’re just being sold to. 

To help you successfully incorporate video into your website, we talked to Sarah Duffy. Sarah is the senior marketing manager of demand generation at Intronis MSP Solutions by Barracuda, and she has worked extensively on different aspects of our website to make it successful. She shared her advice on why video marketing is important and how to successfully integrate it into your website.

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Topics: MSP Marketing, Ask Intronis

Tech Time Warp: The Truth About the Polygraph

Posted by Kate Johanns on Feb 3, 2017 11:00:00 AM

We cannot tell a lie: The polygraph has a fascinating history.

On Feb. 2, 1935, Leonarde Keeler had his first opportunity to use a polygraph in a criminal trial. Keeler had devoted nearly a decade to perfecting the machine—first invented by his mentor John Larson—before putting it to the test before a jury.

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Topics: Tech Time Warp

Cloud 5: AWS's latest earnings, how the cloud enables AI

Posted by Ron Miller on Feb 3, 2017 8:56:35 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find. 

And without further delay, here we go with this week's links:

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Topics: The Cloud 5

MSPs need to look far beyond immigration issues

Posted by Mike Vizard on Feb 2, 2017 2:57:23 PM

Any conversation involving U.S. immigration inevitably comes around to the merits of an H-1B visa program under which a fixed number of highly-skilled IT workers are permitted to move to the U.S. For years now allegations concerning abuses of this program have been rife, and the Trump administration has promised to review the program.

Many managed service providers in the U.S. have complained that rivals based in, for example, India were abusing the program to bring skilled workers to the U.S. that they would then pay at a much lower rate to create an unfair competitive advantage. It’s been alleged that many of those workers were housed in low-cost rental apartments and paid salaries commensurate with what they might expect to make in their native countries.

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Topics: IT Services Trends

MSPs finally appear to be gaining some pricing leverage

Posted by Mike Vizard on Jan 31, 2017 9:48:22 AM

Value is one of those things that’s usually in the eye of the customer who beholds it. Managed service providers have long complained that competition over pricing for their services has been so fierce it’s difficult to turn a profit.

But a recent survey of more than 900 MSPs conducted by Kaseya suggests that MSPs that experienced the most growth in the past year increased prices for their services. Specifically, the survey finds that half the MSPs that saw revenue increases of 10 percent or more last year found ways to increase pricing for their services despite the level of competition they face.

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Topics: IT Services Trends

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