SDS paves path to hybrid cloud storage solutions for MSPs

Posted by Mike Vizard on Jun 13, 2017 1:53:32 PM

It’s taken much longer than most people initially thought, but it appears software-defined storage (SDS) is finally upon us. While virtual machines have been with us for decades, adoption of virtualization to craft SDS solutions has been comparatively slow. But a new survey of 426 IT professionals conducted by DataCore Software, a provider of storage software, finds that roughly half of the respondents are now moving toward SDS for reasons that range from simplifying storage management to avoiding being locked into a single vendor.

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Topics: IT Services Trends

Lessons from the MSP community: Customer Interactions

Posted by Lauren Beliveau on Jun 12, 2017 12:01:00 PM

Communication is vital to any successful partnership, and thankfully technology has made it more efficient to communicate than ever before. But, we’re all slowly losing valuable facetime with prospects and partners thanks to phone conversations, emails, and other tools that make our lives easier. Technology has even made IT providers so efficient that often you don’t need to go onsite to fix a customer’s problem. While this is great for keeping your customers’ businesses up and running, it comes as no surprise that everyone is spending less and less time in front of customers each day. 

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Topics: Customer Management

Ask Intronis: How can I successfully move into the midsized market?

Posted by Lauren Beliveau on Jun 12, 2017 8:30:00 AM

Q:  Our MSP has always focused on small businesses in the area. As we continue to grow as a company, we’re looking to cast a wider net and move into the midsized-business market. How can we successfully make this transition, and what are some things we should consider beforehand?

Making the transition from small businesses to medium-sized businesses can be difficult if you don’t have enough resources to dedicate to the account. However, there is a tremendous opportunity for MSPs to step into this space.

With limited technical talent available in the market, more midsized businesses are looking to outsource their IT department to MSPs and reduce their in-house IT infrastructure. In Deloitte’s 2016 Survey of Middle Market Companies, the data shows that midsized businesses are no longer playing catch up with technology solutions. Instead, they’re looking for solutions that can save them time and strengthen their business overall.

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Topics: Ask Intronis

Tech Time Warp: Tetris Makes Its Debut

Posted by Kate Johanns on Jun 9, 2017 9:40:00 AM

The hypnotic building-block game Tetris made its debut on June 6, 1984, and the story of its creation is surprisingly filled with Cold War intrigue.

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Topics: Tech Time Warp

IoT risk assessments emerge as MSP opportunity

Posted by Mike Vizard on Jun 8, 2017 12:34:22 PM

With organizations apparently having learned little from the past, it appears most Internet of Things (IoT) projects are moving forward without much forethought being put into cybersecurity. A new survey of 553 executives published by the Shared Assessments Program, an industry standards organization focused on risk assurance, in collaboration with The Ponemon Institute finds that 67 percent of those surveyed are not evaluating IoT security and privacy practices before engaging in a business relationship. A full 77 percent of respondents also admit they are not considering IoT-related risks in their third party due diligence.

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Topics: IT Services Trends

You, your customers, and GDPR

Posted by Jason Howells on Jun 8, 2017 9:30:00 AM

With less than 12 months to go until GDPR is enforceable, it is time to start looking at your customers, which services they subscribe to, and where you can help plug the gaps.

Begin speaking with your direct contacts within the business by asking whether GDPR has been discussed at a senior level and if so, has a Data Protection Officer been appointed, as it may well be your contact.

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Topics: Compliance

This one blog post can put your MSP marketing into high gear

Posted by Stuart Crawford on Jun 8, 2017 6:00:00 AM

Trust me—This isn’t a blog post you want to skim through. You should print it off, study it, and bookmark it so you can reference it over and over again.

The “Wild West” of MSP marketing is here. It’s been here for quite some time, but many of you don’t realize it. Actually, what I’ll be talking about, many of you are probably using each day but not to its fullest potential.    

So, what am I talking about?

Well, Facebook, of course ... yes, Facebook.

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Topics: MSP Marketing, Social Media

Introducing Managed Firewalls and Managed Backup Appliances for MSPs

Posted by Anne Campbell on Jun 6, 2017 3:39:48 PM

Efficiency is a key part of running a successful MSP, and managing routine backup and security services that customers need to keep their data safe can consume valuable technician time that MSPs could spend on more strategic activities. And let's face it, with security and the evolving threat landscape that can be that can be a time commitment. 

That’s why we’re introducing two new MSP Professional Services offerings: Managed Firewalls and Managed Backup Appliances. To get a closer look at the new services, how they can help MSPs, and the types of customers they’re a good fit for, we talked to Brian Babineau, general manager of MSP Solutions at Barracuda.

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Topics: Announcements

MSPs need to carefully vet digital business transformation projects

Posted by Mike Vizard on Jun 6, 2017 10:29:43 AM

Digital business transformations are conceptually of interest to IT services providers because it provides an opportunity to tap into funding beyond what’s been allocated in the IT budget. But a series of recently published surveys illustrate just how challenging it is to get business executives to transfigure digital business transformation concepts into an actual plan of action.

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Topics: IT Services Trends

Ask Intronis: What discovery questions should I ask to gain interest?

Posted by Lauren Beliveau on Jun 5, 2017 9:25:00 AM

Q: Our sales team is struggling to hit their numbers. We recently established a marketing team at my MSP, and they’re bringing in a ton of new leads. The problem is that we don’t see these leads converting into sales. Our sales team has one or two conversations with a prospect, but somewhere after the second call we lose them. What can my sales team do to gain interest on a discovery call?

Congratulations on adding a marketing team at your MSP. We know growing your team can be challenging, though, as everyone adjusts to the changes. The new leads your marketing is bringing in will certainly help keep your pipeline full, but your sales team needs to ask the right questions to make the most of those leads. The discovery call can help you understand where your prospects are coming from and what services they might need, which should help your sales team close more deals.

To find out how to ask discovery questions that will give you great insights on potential customers, we consulted one of our Partner Development Managers, Rob Badger. Although Rob told us there is more than one way to run an effective discovery process, he did give us some tips and tricks that will help you and your sales team get more insight into prospects’ day-to-day activities and their pain points.

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Topics: Ask Intronis

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