Cloud 5:  Understanding Docker, Warren Buffett's IBM stock curve ball

Posted by Ron Miller on May 12, 2017 9:21:54 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week's links, please have a look at one of our recent blog posts, Chasing AWS. Everyone's talking smack about AWS, but that's because it's so far ahead of the rest of the market.

Read More

Topics: The Cloud 5

Biggest Inhibitor to Cloud Transition Is Simple IT Inertia

Posted by Mike Vizard on May 11, 2017 11:55:00 AM

After being around for slightly more than a decade, cloud computing is finally seeing mainstream adoption across the board. But despite the rise of “cloud first” mandates, when it comes to deploying new application workloads in the cloud a new global survey published by Paessler AG, a provider of network monitoring tools, suggests that in small-to-medium businesses (SMB) adoption of cloud computing is still in its relative infancy.

Read More

Topics: Cloud Trends

Chasing AWS

Posted by Ron Miller on May 11, 2017 10:04:47 AM

If you're a cloud company today not named AWS, you have quite a hill to climb. That's because in spite of all the tough talk coming every competitor from Oracle to Alibaba to Google that they are coming after AWS and they're going to overtake them, the fact is that all of those companies combined still don't equal half the marketshare of AWS (according to data from Synergy Research).

Read More

Topics: Cloud Trends, AWS

Recipe for Success: What your SMB prospects are really looking for

Posted by Lauren Beliveau on May 10, 2017 12:01:00 PM

Most small businesses recognize the role technology plays in growing their business, but despite this, forty percent of SMBs admit their investment is much lower than it should be. According to the CompTIA study The Business Relevance of IT in the SMB Market 61 percent of SMBs aren’t using IT service providers at all. While this creates a tremendous opportunity for IT service providers, the truth is most providers don’t understand what benefits their SMB prospects are looking for.

SMB customers don’t care about the nitty-gritty details of the products you have to offer.  They’re more interested in how the value of your services can help their SMB business grow. To help you focus on what matters to customers the most, we took a closer look at the four things SMB customers care about the most.

Read More

Topics: Recipes for Success

Stuart Crawford: The next frontier of managed services marketing

Posted by Stuart Crawford on May 10, 2017 9:30:00 AM

If there’s one thing I do well it’s marketing managed IT services. You see, over the years the world has changed, but many of you haven’t. I bet you’re still trying to build a business by selling “immediate ROI” or, in other words, “instant gratification.” This unhealthy desire to get everything right now results in a disappointed MSP business owner, especially when it comes to their marketing efforts.

Register for the webinar

Read More

Topics: MSP Marketing

Number of customers ready for IT security services is increasing

Posted by Mike Vizard on May 9, 2017 12:13:27 PM

The trouble with providing managed IT security services of any kind is that most organizations don’t do all that much to limit their risks. Historically, it's only been a matter of time before there’s an incident, and regardless of the level of service being paid for, the managed service provider gets stuck cleaning up the mess. Before too long, there are so many messes that the MSP winds up losing money because the cost of support exceeds the revenue being generated. Because of that issue, most MSPs are circumspect about the types of customers they are willing to support.

The good news is that a new survey of 350 companies in the U.S. published by CompTIA suggests that the number of organizations with a mature enough appreciation for IT security is increasing. That means, in theory, the number of customers that it’s economically viable to provide managed security services to is increasing.

Read More

Topics: Cyber Security

Helping your SMB customers achieve their business objectives

Posted by Neal Bradbury on May 8, 2017 3:16:22 PM

Building your customer base is important—especially as an MSP. You need to continue to cultivate your relationships with current customers and add new ones in order to grow and develop your MSP business.

The opportunity to grow your customer base is out there. According to the Small Business Administration there are nine million businesses that have between one and 500 employees, and there are 19 million sole proprietors. This creates tremendous opportunities for your business to continually grow—you just need to find a way to catch the attention of the right organizations and demonstrating how your services can help them.

Read More

Topics: Growing Your MSP Business

Ask Intronis: How can I see a positive ROI using Facebook ads?

Posted by Lauren Beliveau on May 8, 2017 7:14:00 AM

Q:  I’m looking into different ways to promote our IT services in our area. We already have a social media presence, but we’re thinking about trying to gain more exposure through Facebook ads. How can I get started using Facebook ads, and how can I see a positive return on investment?

Facebook ads are a great way to gain visibility with your target audience—even when you have a minimum social media presence. There are more than 1.86 billion active Facebook users worldwide and more than 16 million local business pages, making it an attractive platform to grab SMBs’ attention.

To give you advice on how to effectively grab your prospects’ attention with these ads and create a positive return on investment, we consulted Sarah Duffy. Sarah is the senior marketing manager of demand generation at Intronis MSP Solutions, and she has found a successful formula for creating Facebook advertisements.

Read More

Topics: Social Media, Ask Intronis

Tech Time Warp: Did you get bitten by the ILOVEYOU virus?

Posted by Kate Johanns on May 5, 2017 12:00:00 PM

One might say more than 3 million computer users had a bad date on May 4, 2000. That’s the day they downloaded the ILOVEYOU virus, a Visual Basic script that overwrote JPEG and MP3 files, added new files to registry keys, and even executed an application that stole passwords and emailed them to the hacker.

And if that doesn’t sound bad enough, ILOVEYOU automatically sent itself to an infected user’s Outlook contacts.

Read More

Topics: Tech Time Warp

Cloud 5:  Cloud earnings soar, AWS lowers prices on some services

Posted by Ron Miller on May 5, 2017 9:39:20 AM

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Read More

Topics: The Cloud 5

Which Data Loss Gremlin Is Targeting You
MSP Health Check
MSP Phishing Quiz
Intronis Local Lunches
MSP Marketing Assessment