Stuart Crawford: What I’ve learned from 25 years in managed IT

Posted by Stuart Crawford on Aug 9, 2016 11:30:46 AM

MSP_marketing-1.jpgI can’t believe I’ve been in the managed IT business for 25 years this year.

From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP with two great partners, it’s been one heck of a ride. Now, I’m honored to be in a role of where I’m in charge of running Ulistic and focused on driving results for managed IT service companies globally.

Later this week, I’ll have the privilege of hosting a webinar with my friends from Intronis, and we’ll be sharing the top five msp marketing strategies I used when I was part of IT Matters. 

Register for the webinar

Who the heck am I to be giving you advice?

I co-founded IT Matters, an MSP in Calgary, Canada, with Rob Hay and Tony Mah in 2001. In just seven short years, we grew this company from three guys fixing computers to a business with $5.5M in annual revenue that employed 34 amazing people. I left from IT Matters in late 2008, and the company eventually sold a few short months later.

So what was the secret to our success? Marketing — smart marketing.

Marketing is an activity you simply can’t afford to ignore. When Rob, Tony, and I were deciding who was going to do what, I was assigned the sales and marketing position. I took it and ran with it! 

Yes, I was a technician, but I understood how important marketing and sales were. In 2004, we saw dramatic growth in our sales. We also joined HTG around that time and became leaders in the TechSelect community.

MSP Marketing Assessment

You see, marketing is about execution and simply getting stuff done. This is why IT Matters was able to smoke our competitors in Calgary. Our competitors had the same quality of technicians. They had some of the same systems. They did the same things we did. We were just a heck of a lot better at marketing our company. Pretty simple, right?

You see, this was our mindset: we were a marketing and sales company first, and an MSP second. The technology we provided mattered to the engineers in the back room. But what mattered to our clients was our customer-focused team members and what they can do with that technology. We were selling the benefits, not the features.

Do you want to learn how to market your company like we did?

In our upcoming webinar, I’ll show you exactly what I did as the vice president of business development that blew our competitors out of the water. 

You’ll learn:

  • How I grew my MSP company to $5.5 Million in annual revenue in only seven years
  • What I did to set us apart from our competition
  • EXACTLY how you can grow your MSP using the same marketing strategies we did

I am going to dive into the secrets of what we did at IT Matters. You need to attend the webinar to get this important information. Claim your seat today. See you on the webinar, folks!

Webinar: 5 Behaviors of Marketing-Focused Managed IT Companies

Stuart_Crawford.jpgAbout the Author: Stuart Crawford is the CEO and Creative Director with Ulistic. Ulistic specializes in working with IT service companies globally helping them connect with their markets and achieve stratospheric success. Need help? Please feel free to reach out to Stuart and his team at Ulistic. Every day, they help managed IT services companies overcome many of the challenges they have with marketing. Learn more about Ulistic at www.ulistic.com or call 716-799-1999.

Photo Credit: Michell Zappa via Flickr.com. Used under CC 2.0 License

Topics: MSP Marketing

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