Talking tech: How much do your clients know about cloud backup?

Posted by Intronis Staff on Oct 9, 2013 11:10:00 AM

MSPs are more than just service providers. They are valuable channel partners that can provide education, training and insight - as long as they have a deep knowledge of their clients' needs. A recent survey from the MIT Sloan Management Review and Capgemini Consulting found that CEOs and senior leadership are seeking channel firms that can help them achieve their unique visions of "digital transformation." 

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Topics: Buyer Targeting

Federal government's networks need modernizing. Can the channel help?

Posted by Intronis Staff on Sep 27, 2013 11:10:00 AM

While recent reports suggest the private sector is eager to invest in cloud computing, MSPs may have a harder time earning business from government agencies, who are slower to adopt cloud technologies like virtualization and cloud backup, partly due to older IT infrastructures.

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Topics: Buyer Targeting

MSP insights: The way your customers buy IT is changing

Posted by Intronis Staff on Sep 25, 2013 11:10:00 AM

The IT buying process is changing as new departments are incorporated into the decision-making process and technology continues to evolve, requiring IT managed services providers to update their sales strategies alongside their customers to ensure they remain relevant.

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Topics: Buyer Targeting

Know your buyer: IT spending shifts from CIOs to CMOs

Posted by Intronis Staff on Aug 30, 2013 11:10:00 AM

A new study reinforces the idea that non-IT managers continue to gain more control over IT spending. The shift in target audience creates a challenge for IT managed services providers: how do you sell IT solutions to managers who know less about technology and are more interested in solving business issues?

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Topics: Buyer Targeting

XChange 2013: CIOs aren’t the only ones buying cloud backup services

Posted by Manny Veiga on Mar 12, 2013 3:40:00 PM

Intronis is at this week’s XChange Solution Provider event in Orlando, where discussion is focused on ways solution providers can build a better business and retool their sales and marketing approach.

Experts in attendance have had some specific guidance for solution providers who want to dip their toes into the cloud market, advocating for a new sales approach for VARs that plan to offer cloud backup services, SaaS or any other cloud services. Here are our three key takeaways from the event:

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Topics: Buyer Targeting

MSPs' Opportunity in Retail Sector to Grow

Posted by Intronis Staff on Jul 16, 2012 11:50:00 AM

I rely on my mobile for everything it seems, and if the future holds true, my phone may even replace my credit card as a way to pay for things like food, gas, clothes and more.

Mobile payment processing is just one of the new technologies in which retailers will be investing more money, according to a recent study by CompTIA, a nonprofit for the IT industry.

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Topics: Buyer Targeting

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