AWS is about to embark on its biggest user conference ever as it hosts the re:Invent conference this week in Las Vegas. What started just five years ago as an intimate gathering of 6,000 users, has grown to over 32,000 attendees. It illustrates the rapid growth of the Infrastructure as a Service behemoth.
In just a decade, AWS has transformed the way we think of computing, growing from a minor part of the Amazon empire to a business that is currently on an $11.5 billion run rate — and it's accelerating quickly. Companies like Google, Microsoft, IBM, and Oracle who came late to the IaaS game, are trailing badly, even as the market grows at a rapid rate.