The Art of Blogging in Four Simple Steps

Posted by Marie Rourke on Apr 13, 2016 11:00:00 AM

In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations of all sizes, from Fortune 100 companies to start-ups, saw blogging as a way to harness the power of the online journal to share ideas, promote thought leadership, and communicate with key stakeholders about their businesses in ways they never could before.

Today, while there are thousands of blogs to be found online, organizations of all sizes still struggle when it comes to filling the content funnel, and IT solution providers and MSPs are no exception. While there are those who are very good at providing weekly, or in some cases daily, updates, many are hard-pressed to come up with bi-monthly or even monthly posts. We know that limited time and resources are what keeps organizations from creating timely and relevant blog content, and this is especially true for SMBs.

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Topics: Content Marketing

Robin Robins: Stop worrying about what other people think

Posted by Robin Robins on Mar 31, 2016 10:00:00 AM

“Never argue with stupid people. They will drag you down to their level and then beat you with experience.” —Mark Twain

 Oh, boy. I’ve gone off and offended someone. Again. Seems like that’s easier and easier to do these days—and I wasn’t even trying this time. Maybe the Presidential debate’s got everyone so on edge they’re walking around looking for someone to punch. I could go on to show you their e-mail to me, complete with pictures of the newsletter article that offended them, a bulleted list of reasons why it was offensive, and their finger-wagging shaming of me suggesting I tar-n-feather myself for being so insensitive to another human being. I could, but I can’t find it because I deleted it the moment it came in.

On its tail came two more angry e-mails from the department of “Robin’s marketing doesn’t work.” Again, I’ll save from publishing them here because they’re irrelevant ramblings based in no fact, without any details, and certainly not in the spirit of “I’m not getting the results I want, can you help me.” Just cowardly drive-by flaming turds chucked out a window onto my porch. One will actually be addressed because I know the member is just in a tough place and is lashing out because of the stress (he will be helped and has already apologized for the tone of the e-mail). The other was also abruptly deleted, the person put on a special list we have named after a 7-letter anatomical part. I’ll let you guess what we call it.

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Topics: Content Marketing

PR advice for IT service providers: How to make your words matter

Posted by Marie Rourke on Feb 4, 2016 12:18:34 PM

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make — not to mention the when, where, and to whom. 

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Topics: Content Marketing

3 Lessons I learned at Content Marketing World 2015

Posted by Anne Campbell on Sep 16, 2015 7:00:00 AM

After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with here at Intronis.

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Topics: MSP Marketing, Content Marketing

Why MSPs should care about Google’s “Mobilegeddon”

Posted by Sarah Duffy on Apr 21, 2015 4:38:00 PM

Today, Google rolled out its new mobile-friendly update, and headlines are full of news of this so-called “mobilegeddon” and how it could be bad news for businesses that aren’t prepared.

Silly nicknames aside, this does represent an important change that MSPs need to be aware of, both for themselves and for their SMB customers. But it’s not quite the end of the world.

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Topics: Content Marketing

An inside look at making the “Intronis is Always There” music video

Posted by Garry Dumas and Miguel Leonor on Apr 21, 2015 9:00:00 AM


By now, you’ve probably watched our new music video, “Intronis is Always There.” If you haven’t yet, you should check it out. Go ahead. We’ll wait.

We got the idea for the song after watching a music video one of our competitors made and knowing that we could create something better. Garry has been writing songs since high school for the various bands he’s been in, and Miguel is a Berklee College of Music alum and leader of his church’s band. So we decided to write a song together.

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Topics: Social Media, Content Marketing, Announcements

How to use SEO to improve your MSP website

Posted by Stuart Crawford on Apr 8, 2015 3:23:00 PM

What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website?

Is it keywords? Link building? Google's search ranking methods? I'm guessing the answer is “yes” to all three, and that’s one of the challenges with determining what your SEO strategy should be.

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Topics: MSP Marketing, Social Media, Content Marketing

10 IT channel experts who MSPs should follow on Twitter

Posted by Anne Campbell on Mar 25, 2015 9:00:00 AM

Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to do.) But you’re busy and aren’t sure where to get started, so it keeps getting put off.

Well, it’s time to stop making excuses. If you don’t have a Twitter account for your business, sign up for one today. Once you do that, get started by following any of your SMB customers who are using Twitter, as well as channel vendors that you work with regularly.

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Topics: Growing Your MSP Business, Social Media, Content Marketing

How to measure, evaluate, and improve your content marketing program

Posted by Kevin Cain on Apr 29, 2014 1:00:00 PM

One of the biggest mistakes that many content marketers make is thinking that once their content is published and promoted their work is done.

In fact, there’s still a very important job for them to tackle after that: They need to measure how each piece of content performed, reflect on what worked and what didn’t, and try to use any insights that they glean from the process to improve the next time.

It’s really important to get into a consistent rhythm of examining how your content performs on a regular — at least weekly, but potentially even daily — basis.

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Topics: Content Marketing

Content effectiveness: How to make your content work hard for you

Posted by Kevin Cain on Apr 22, 2014 11:00:00 AM

Considering the amount of time and resources it takes to create content, it’s always in your best interest to do everything that you can to maximize your return on investment.

That means ensuring that each piece of content is optimized to have the greatest possible impact so that it not only resonates with your audience, but also helps drive your business objectives. When you do so, your content will have a much greater chance of paying the kinds of dividends that you are after.

Successful content generally has several qualities in common that you should try to emulate in whatever you create. For example, it’s typically:

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Topics: Content Marketing

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