How to use blog posts to build an experience

Posted by Lauren Beliveau on Nov 23, 2016 10:05:00 AM

As an MSP, there are so many things you can talk about on your company blog: new technology trends, recent cyber threats, regulation and compliance changes, or breaking down complex technology to make it easier for your customers to understand. The possibilities are endless, but blogging is an area where many MSPs struggle — usually due to lack of time, topic ideas, or traffic.

Blogging is a good way to differentiate your MSP from the competition and engage with prospects and partners, enabling you to grow your business. Recently, we attended Hubspot’s Inbound 2016 conference and listened to Tim Urban’s keynote presentation. Tim is the founder of the blog Wait but Why, and he shared some great advice on how to develop topics your audience will find interesting and why the structure of your post is essential.

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Topics: Content Marketing

4 Lessons MSPs can learn from Content Marketing World 2016

Posted by Anne Campbell on Oct 5, 2016 1:09:00 PM

Last month, I trekked to Cleveland and spent a whirlwind 48 hours learning from the best and the brightest in the content marketing industry. It wasn’t quite as overwhelming as my first trip to Content Marketing World, but I still came back inspired to do even more to make our content as useful as possible for MSPs (and even picked up a cool trophy to top it all off).

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Topics: Content Marketing

How our blog achieved 532% subscriber growth in less than 18 months

Posted by Anne Campbell on Sep 14, 2016 1:26:20 PM

There’s nothing like winning a shiny new trophy (or in this case a bright orange one) to make you feel like you’re doing something right. Since I joined Intronis in December 2014, we’ve been focused on making the Intronis blog a true resource for managed service providers and have grown our subscriber base as a result. That hard work paid off last week when we won the 2016 Content Marketing Award for Highest Subscriber Growth. (We’d like to thank all of our blog subscribers for helping us earn this award. We couldn’t have won without your support!)

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Topics: Content Marketing

The Art of Blogging in Four Simple Steps

Posted by Marie Rourke on Apr 13, 2016 11:00:00 AM

In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations of all sizes, from Fortune 100 companies to start-ups, saw blogging as a way to harness the power of the online journal to share ideas, promote thought leadership, and communicate with key stakeholders about their businesses in ways they never could before.

Today, while there are thousands of blogs to be found online, organizations of all sizes still struggle when it comes to filling the content funnel, and IT solution providers and MSPs are no exception. While there are those who are very good at providing weekly, or in some cases daily, updates, many are hard-pressed to come up with bi-monthly or even monthly posts. We know that limited time and resources are what keeps organizations from creating timely and relevant blog content, and this is especially true for SMBs.

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Topics: Content Marketing

Robin Robins: Stop worrying about what other people think

Posted by Robin Robins on Mar 31, 2016 10:00:00 AM

“Never argue with stupid people. They will drag you down to their level and then beat you with experience.” —Mark Twain

 Oh, boy. I’ve gone off and offended someone. Again. Seems like that’s easier and easier to do these days—and I wasn’t even trying this time. Maybe the Presidential debate’s got everyone so on edge they’re walking around looking for someone to punch. I could go on to show you their e-mail to me, complete with pictures of the newsletter article that offended them, a bulleted list of reasons why it was offensive, and their finger-wagging shaming of me suggesting I tar-n-feather myself for being so insensitive to another human being. I could, but I can’t find it because I deleted it the moment it came in.

On its tail came two more angry e-mails from the department of “Robin’s marketing doesn’t work.” Again, I’ll save from publishing them here because they’re irrelevant ramblings based in no fact, without any details, and certainly not in the spirit of “I’m not getting the results I want, can you help me.” Just cowardly drive-by flaming turds chucked out a window onto my porch. One will actually be addressed because I know the member is just in a tough place and is lashing out because of the stress (he will be helped and has already apologized for the tone of the e-mail). The other was also abruptly deleted, the person put on a special list we have named after a 7-letter anatomical part. I’ll let you guess what we call it.

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Topics: Content Marketing

PR advice for IT service providers: How to make your words matter

Posted by Marie Rourke on Feb 4, 2016 12:18:34 PM

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make — not to mention the when, where, and to whom. 

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Topics: Content Marketing

3 Lessons I learned at Content Marketing World 2015

Posted by Anne Campbell on Sep 16, 2015 7:00:00 AM

After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with here at Intronis.

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Topics: MSP Marketing, Content Marketing

Why MSPs should care about Google’s “Mobilegeddon”

Posted by Sarah Duffy on Apr 21, 2015 4:38:00 PM

Today, Google rolled out its new mobile-friendly update, and headlines are full of news of this so-called “mobilegeddon” and how it could be bad news for businesses that aren’t prepared.

Silly nicknames aside, this does represent an important change that MSPs need to be aware of, both for themselves and for their SMB customers. But it’s not quite the end of the world.

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Topics: Content Marketing

An inside look at making the “Intronis is Always There” music video

Posted by Garry Dumas and Miguel Leonor on Apr 21, 2015 9:00:00 AM

Intronis1

By now, you’ve probably watched our new music video, “Intronis is Always There.” If you haven’t yet, you should check it out. Go ahead. We’ll wait.

We got the idea for the song after watching a music video one of our competitors made and knowing that we could create something better. Garry has been writing songs since high school for the various bands he’s been in, and Miguel is a Berklee College of Music alum and leader of his church’s band. So we decided to write a song together.

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Topics: Social Media, Content Marketing, Announcements

How to use SEO to improve your MSP website

Posted by Stuart Crawford on Apr 8, 2015 3:23:00 PM

What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website?

Is it keywords? Link building? Google's search ranking methods? I'm guessing the answer is “yes” to all three, and that’s one of the challenges with determining what your SEO strategy should be.

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Topics: MSP Marketing, Social Media, Content Marketing

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