As an MSP, chances are that one of your biggest goals is pretty simple. You want to get more customers. In fact, you probably want to get a lot more customers. But, let’s be honest, that’s a lot easier said than done.
The reality is that many companies struggle to find the most efficient and cost-effective way of getting more customers and, as a result, they often don’t do a great job of selling their products and services.
The problem is that rather than figuring out which sales and marketing tactics are best suited to attract and influence their customers, many of them opt for a spray-and-pray approach instead.
Unfortunately, that’s usually a mistake. Sure, they may get good results every once in a while, but it’s certainly not the way to dominate a market.
A much better approach is to design a holistic go-to-market strategy that’s built around the most effective tool for shepherding customers and prospects down the path to purchase: High-impact content.