PR advice for IT service providers: How to make your words matter

Posted by Marie Rourke on Feb 4, 2016 12:18:34 PM

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make — not to mention the when, where, and to whom. 

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Topics: Content Marketing

3 Lessons I learned at Content Marketing World 2015

Posted by Anne Campbell on Sep 16, 2015 7:00:00 AM

After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with here at Intronis.

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Topics: MSP Marketing, Content Marketing

Why MSPs should care about Google’s “Mobilegeddon”

Posted by Sarah Duffy on Apr 21, 2015 4:38:00 PM

Today, Google rolled out its new mobile-friendly update, and headlines are full of news of this so-called “mobilegeddon” and how it could be bad news for businesses that aren’t prepared.

Silly nicknames aside, this does represent an important change that MSPs need to be aware of, both for themselves and for their SMB customers. But it’s not quite the end of the world.

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Topics: Content Marketing

An inside look at making the “Intronis is Always There” music video

Posted by Garry Dumas and Miguel Leonor on Apr 21, 2015 9:00:00 AM


By now, you’ve probably watched our new music video, “Intronis is Always There.” If you haven’t yet, you should check it out. Go ahead. We’ll wait.

We got the idea for the song after watching a music video one of our competitors made and knowing that we could create something better. Garry has been writing songs since high school for the various bands he’s been in, and Miguel is a Berklee College of Music alum and leader of his church’s band. So we decided to write a song together.

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Topics: Social Media, Content Marketing, Announcements

How to use SEO to improve your MSP website

Posted by Stuart Crawford on Apr 8, 2015 3:23:00 PM

What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website?

Is it keywords? Link building? Google's search ranking methods? I'm guessing the answer is “yes” to all three, and that’s one of the challenges with determining what your SEO strategy should be.

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Topics: MSP Marketing, Social Media, Content Marketing

10 IT channel experts who MSPs should follow on Twitter

Posted by Anne Campbell on Mar 25, 2015 9:00:00 AM

Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to do.) But you’re busy and aren’t sure where to get started, so it keeps getting put off.

Well, it’s time to stop making excuses. If you don’t have a Twitter account for your business, sign up for one today. Once you do that, get started by following any of your SMB customers who are using Twitter, as well as channel vendors that you work with regularly.

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Topics: Growing Your MSP Business, Social Media, Content Marketing

How to measure, evaluate, and improve your content marketing program

Posted by Kevin Cain on Apr 29, 2014 1:00:00 PM

One of the biggest mistakes that many content marketers make is thinking that once their content is published and promoted their work is done.

In fact, there’s still a very important job for them to tackle after that: They need to measure how each piece of content performed, reflect on what worked and what didn’t, and try to use any insights that they glean from the process to improve the next time.

It’s really important to get into a consistent rhythm of examining how your content performs on a regular — at least weekly, but potentially even daily — basis.

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Topics: Content Marketing

Content effectiveness: How to make your content work hard for you

Posted by Kevin Cain on Apr 22, 2014 11:00:00 AM

Considering the amount of time and resources it takes to create content, it’s always in your best interest to do everything that you can to maximize your return on investment.

That means ensuring that each piece of content is optimized to have the greatest possible impact so that it not only resonates with your audience, but also helps drive your business objectives. When you do so, your content will have a much greater chance of paying the kinds of dividends that you are after.

Successful content generally has several qualities in common that you should try to emulate in whatever you create. For example, it’s typically:

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Topics: Content Marketing

MSPs: Here’s how to develop an effective content strategy

Posted by Kevin Cain on Apr 15, 2014 11:00:00 AM

With your team in place, the next step to building a content marketing program is to start framing out a strategy.

That strategy should be built upon four primary pillars, including your understanding of your target audience, the actual content that you are going to create, the actions that you want your audience to take as a result of consuming your content, and the methods or tactics that you will use to deliver it.

Let’s take a closer look at each one of these areas by answering the following questions:

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Topics: Content Marketing

How to build a small content marketing team that has a big impact

Posted by Kevin Cain on Apr 8, 2014 10:30:00 AM

One of the main objections many companies have to starting a content marketing program is the perceived cost.

They assume that they need to hire numerous people to get a successful program off the ground, and fear that doing so will be cost prohibitive.

In reality, while having a large team is often necessary for big companies with oversized content goals, the average MSP can start reaping the benefits of content marketing just by making one key hire: a managing editor.

The key to success, however, is ensuring that person has access to the right resources.

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Topics: Content Marketing

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