How to host your own cyber security lunch and learn

Posted by Katie Sousa on Oct 10, 2016 12:46:41 PM

October has been designated as the month to raise cyber security awareness, helping people avoid potential threats such as phishing scams and malware infections. For MSPs, National Cyber Security Awareness Month is the perfect time to educate your customers about these types of attacks and how they can help keep their business and its data safe.

That’s why we put together a new event-in-a-box to help our MSP partners teach SMBs and their employees about cyber security at a sit-down lunch. Here are some tips on how to plan your own cyber security lunch and learn:

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Topics: Events and Webinars, Cyber Security

Ask Intronis: How can my MSP get the most value out of a tradeshow?

Posted by Lauren Beliveau on Sep 26, 2016 7:16:00 AM

 

Q: My MSP is looking to get our name out there and add new customers to our offering. After being in the break-fix industry for a few years, we know that as an MSP we need to actively look for new clients. We’ve heard that tradeshows might be a good way to get our foot in the door and meet perspective clients. How can my MSP make the most of going to a tradeshow and use it to help my business?

Tradeshow season is upon us, and these types of events are a great way to network with other IT service providers and meet vendors face-to-face. Plus, depending on what type of tradeshow you attend, you can also meet new prospects. Tradeshows hold a lot of value for your MSP business, and they can help develop and sharpen your skillset as well.

To help you get the most out your tradeshow experience, we talked to Erin Shaw Crowley who is the event marketing manager at Intronis MSP Solutions. Erin is a tradeshow pro. After planning and attending more than a hundred conferences and events, Erin has them down to a science, but she still comes away from each one learning something new. Here is Erin’s advice on how to get the most out of a tradeshow as an MSP.

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Topics: Events and Webinars, Ask Intronis

Ask Intronis: What do I need to do to host a successful webinar?

Posted by Lauren Beliveau on Sep 5, 2016 8:00:00 AM

Q: At my MSP, we’re about to host our first webinar! We have a few people signed up so far, and we’re looking forward to educating our customers on the dangers of phishing and what they should watch out for to avoid becoming a victim. We’ve had a lot of questions about it with all the phishing scams in the news, and unfortunately one of our clients fell for a phishing email last week! While I have plenty of great information compiled for our webinar, I’m concerned on running into errors or something just simply going wrong. Do you have any best practices should follow to help make my first webinar a success?

Congratulations on taking the step to host your first webinar! It’s a great tool to help educate both prospects and customers, so we applaud you for the effort. Planning and hosting your first webinar can be a little daunting, but don’t worry. We’re happy to give you tips that will help you make sure your webinar goes off without a hitch.

To give you best practices to use when planning and hosting your first webinar, we contacted our Senior Manager of Demand Generation, Sarah Duffy. Sarah is our in-house webinar guru, and she’s well-versed in how to make your webinars run smoothly. We sat down with her and asked for her advice on how to make your first webinar a success.

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Topics: Events and Webinars, Ask Intronis

Highlights from XChange 2016

Posted by Katie Sousa on Aug 30, 2016 2:32:50 PM

Were you at XChange 2016 last week? Intronis had a big team attend the Channel Company’s event in San Antonio, Texas, and we had plenty of exciting new products and features to discuss at the show!

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Topics: Events and Webinars

Ask Intronis - Why should I host a webinar?

Posted by Lauren Beliveau on Aug 8, 2016 7:30:00 AM

Q: I’ve heard from a couple people that we should host webinars for our SMB customers. I think we have the resources to do it, but it doesn’t seem like something our competitors are doing. Why should my MSP host webinars?

We can certainly understand being a little leery of investing both time and effort in a new way to interact with your customers. However, hosting webinars can differentiate your MSP from your competition and position your employees as being knowledgeable about the latest industry trends. It’s even better to start hosting them before your competitors discover the tactic.

To explain why you should host webinars and why it’s beneficial to your MSP, we spoke with our Senior Manager of Demand Generation, Sarah Duffy. Sarah runs our webinars and develops new educational topics to help MSPs grow. With over 100 webinars under her belt, she is our go-to source when it comes to running a successful webinar.

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Topics: Events and Webinars, Ask Intronis

5 reasons we're looking forward to CompTIA ChannelCon 2016

Posted by Katie Sousa on Jul 28, 2016 4:02:49 PM

Next week, the Intronis MSP Solutions crew will be heading to CompTIA ChannelCon 2016 in Hollywood, Florida. (Hey, it wasn’t hot enough up here in New England, so we decided to travel down to Florida and really take on the heat!) This will be our fifth year attending ChannelCon, and we’re really excited to be back.

Are you headed to ChannelCon too?

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Topics: Events and Webinars

What I’ve learned from hosting 100 local lunch events

Posted by Katie Sousa on Jul 21, 2016 3:45:41 PM

We did it! We made it to 100 lunches!

Over the past year, Intronis has been hosting local lunches for MSPs, and all together we’ve successfully hosted 100 lunches! It’s an exciting milestone, but it took plenty of hard work to get here. We’ve crisscrossed the country, traveling to almost every state (and Canada!).

I’ve learned a lot along the way, so I wanted to share some of the tips I’ve picked up about how to host a successful local lunch event for current and prospective customers:

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Topics: Events and Webinars

Meet the judges for the MSP Marketing Masters Awards: Stuart Crawford

Posted by Courtney Steinkrauss on Jul 13, 2016 11:00:00 AM

Welcome to Part 3 in our "Meet the Judges" blog series. Check back next week to meet another one of the judges for the MSP Marketing Masters Awards.

Marketing isn’t easy, but MSPs need a strong marketing strategy in order to get their business recognized, beat out the competition, and ultimately win new business. For MSPs who need help with their marketing, there are many tools available to streamline marketing processes, but there are also trusted advisors and marketing services available to help you achieve your goals.

One of these advisors is Stuart Crawford, creative director and MSP marketing coach with Ulistic, a specialty firm focused on IT marketing and business development. Stuart is also a judge for the MSP Marketing Masters Awards, and he’ll be helping to select the winning company. To provide you with some marketing tips before you submit your entry, we asked Stuart for his advice. Here’s what we learned in the Q&A with MSP marketing expert.

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Topics: Events and Webinars

2 important lessons from Kaseya’s 2016 Global MSP Pricing Survey

Posted by Neal Bradbury on Jul 11, 2016 12:42:03 PM

What can you learn from the collective wisdom of more than 400 MSPs? A lot. Kaseya, a provider of IT systems management software, recently released the results of their fifth annual Global MSP Pricing Survey, and I think the results are pretty telling. That’s why we’re hosting a joint webinar with Kaseya this week to go over the results in depth and how they can help you better position your business.

webinar

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Topics: Events and Webinars

Meet the judges for the MSP Marketing Masters Awards: Brian Babineau

Posted by Courtney Steinkrauss on Jul 7, 2016 3:21:55 PM

Welcome to Part 2 in our "Meet the Judges" blog series. Check back next week to meet another one of the judges for the MSP Marketing Masters Awards.

Here at Intronis we know that MSPs are looking for help with their marketing efforts. We understand that marketing might not necessarily be your area of expertise, but it’s an integral part of growing your business.

To help you learn how to incorporate effective marketing strategies into your business plan, we spoke with another MSP marketing expert, Intronis MSP Solutions General Manager Brian Babineau. Here’s what we learned in our Q&A session with Brian:  

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Topics: Events and Webinars

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