Gary Pica: 5 Qualities of a world-class MSP

Posted by Gary Pica on May 4, 2016 12:00:00 PM

world_class_MSP.jpgAs the founder and president of TruMethods, an MSP training company, I come to the table with 20+ years of lessons learned the hard way. My goal is to help you avoid the ever-expanding potholes on the road to becoming a successful MSP.

I’ll be joining Intronis on Wednesday, May 11, at 2 p.m. EST for a webinar on the 5 Qualities of a World-Class MSP. In this webinar, I’ll dissect and explore what it means to be a world-class MSP. However, before you can understand what the best is, you must first understand what average looks like.


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Topics: Growing Your MSP Business

Data and storage management emerges as bigger managed services opportunity

Posted by Mike Vizard on Apr 12, 2016 1:11:29 PM

For as long as most IT service providers can remember most storage systems have been managed in isolation. As a result, it’s been a major challenge to create a managed service around data and storage management. But thanks to the rise of virtualization, software-defined storage (SDS), and the cloud it’s becoming more feasible to create a profitable practice around data and storage management.

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Topics: Growing Your MSP Business

The secret to making your MSP email marketing explode

Posted by Stuart Crawford on Mar 30, 2016 12:04:27 PM

Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch of rookies who have no clue what they’re doing.

 However, you’re better than the average Joe. This article will teach you great strategies you can use in your MSP email marketing to build trust and educate your future clients. So let’s dive in and figure out where your email marketing strategy should begin.


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Topics: Growing Your MSP Business

Remix: The secret to transitioning more of your break-fix customers

Posted by Chef Adam LaRock on Jan 25, 2016 12:00:00 PM

I was talking to one of our Partners the other day about how they’re struggling to convert the last of their break-fix customers to managed service contracts. It’s a common problem for MSPs, and I know it can be really frustrating.

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Topics: Growing Your MSP Business

Doing business like a high school student

Posted by Lindsay Faria on Jan 14, 2016 8:30:00 AM

Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was an active member of the organization as a student, so I was happy to volunteer and spend a few hours catching a glimpse of the marketers of the future. 

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Topics: Growing Your MSP Business, MSP Marketing

Ask Intronis: How do I set up an onboarding process for new customers?

Posted by Courtney Steinkrauss on Jan 11, 2016 9:00:00 AM

Q: I want to create a standard process for conducting customer onboarding sessions at my MSP to make it simpler for any member of my team to run one. This would help us offer onboarding to all of our new customers, start things off on the right foot, help us understand more about their needs. How should I get started?

We know how important it is to set the right tone with your customers. By blocking off time to get to know each customer, you can also make sure you’re addressing their needs, providing them the best IT support possible, uncovering potential upsell opportunities, and creating an open and trusting relationship.   

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Topics: Growing Your MSP Business, Customer Management, Ask Intronis

Ask Intronis: How can I make my MSP wishes come true this holiday season?

Posted by Courtney Steinkrauss on Dec 21, 2015 8:30:00 AM

Q: As I’m rushing to finish all my holiday shopping, I’ve been thinking about the past year and what I wish I could give my MSP business. The top four things I want for my MSP business this year are a pipeline full of leads, properly trained employees, an awesome marketing strategy, and more recurring revenue. I know these aren’t exactly gifts that can be wrapped up neatly with a bow on top, but how can I make these wishes come true?

Happy Holidays! We might not have any magic reindeer or a flying sleigh, but we’re here to help you get everything you’ve wished for as an MSP this year. We understand these four business challenges and have resources and tools available to help you.

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

Robin Robins: Profiting From Problems

Posted by Robin Robins on Dec 15, 2015 2:00:39 PM

The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development rather than product development. … Invariably, those solutions come not from guys sitting in a room by themselves saying, “Hmm, what would I want if I were a customer?” or “What are our competitors doing?” ... So when it comes to sales, we’ve tried to change the conversation from “Let me show you what I have to sell you” to “What are you trying to do in your company? What problems can I help you solve?” Michael Dell on what it took to grow Dell into a multibillion-dollar business

There’s a LOT of wisdom packed into the paragraph above. It bears repeating. In our office, I often remind my team that the clients who repeatedly call us with complaints, demands, and requests are NOT the ones who worry me. The ones who worry me are the ones who NEVER call. About anything.

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Topics: Growing Your MSP Business

18 Do’s and Don’ts for 2016 Planning as an MSP

Posted by Lindsay Faria on Dec 9, 2015 2:26:43 PM

As we close in on the end of 2015, preparing for the new year is top of mind for many business owners, and if you’re like many of the MSPs we work with, you’re looking for some tips on how to jump start your 2016 planning.

Start by checking out our Ask Intronis column on how to create a business plan and downloading our business plan template. But because this is such an important topic, we also wanted to share some real world advice from our Partners so you can see what tips your peers have to offer on the topic.

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Topics: Growing Your MSP Business

Avoid making this fatal MSP business mistake

Posted by Stuart Crawford on Dec 9, 2015 11:50:42 AM

When I was just a teenager, my father walked me into the local Burger King in Niagara Falls and introduced me to a man who would change my life forever. His name was Dennis, and he wasn’t a multi-million-dollar entrepreneur or even the president of the small business. Dennis was the first manager I ever worked for. I learned a lot from Dennis when I was 14 years old, including many of the same core principles I still apply to running Ulistic, one of the top IT services marketing agencies in North America.

Dennis taught me that when processes are recorded properly, anyone can do the job, and this very important lesson has saved me thousands of dollars in lost productivity and countless hours of worry.

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Topics: Growing Your MSP Business, Productivity Month

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