As an MSP, you’re focused on providing exceptional service to your customers and being a reliable and responsive partner to those small and medium-sized businesses. Understandably, your time and energy is spent ensuring that your customers’ information is protected, supported, and backed up, but it’s important to make time to market your business using public relations.
For the past two weeks, I’ve been at “marcoms boot camp,” at Gabriel Marketing Group in Reston, VA. The boutique marketing and communications firm provides services and expertise to technology companies, helping them to grow their business. Many thanks to the team at GMG for their hospitality and willingness to share their vast PR and marcoms knowledge with me. With this insight, I’m now here to report back on why you should care about your marketing and PR strategy and how to quickly and efficiently develop brand awareness around your business.