Introducing Remix! With Chef Adam LaRock

Posted by Anne Campbell on Jun 8, 2015 11:30:00 AM

Are you ready to mix things up and take your MSP to the next level?! Then, you need to meet Chef Adam LaRock.

Intronis recently launched “Recipes for Success,” a series of step-by-step guides designed to help MSPs improve their businesses, whether it’s by building a better sales process or improving the way you package your managed services offering.

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Topics: Growing Your MSP Business, Recipes for Success

MSP Marketing tactics that will drive more sales

Posted by Lindsay Faria on Jun 2, 2015 10:40:00 AM

We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit into your overall strategy). A practical place to start is to identify the specific ways you are looking to grow, whether it’s increasing the number of customers, amount of billings, or growing your team.

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Topics: Growing Your MSP Business, MSP Marketing, Events and Webinars

How to turn IT incident response management into an opportunity

Posted by Mike Vizard on May 28, 2015 3:53:00 PM

For all the great things that IT enables, the one inevitably all IT organizations need to contend with is that at some point a crucial piece of software or IT infrastructure is going to fail. The simple truth is that the complexity of most IT environments has reached a level of scale that is impossible for the average IT administrator to comprehend, much less actually manage.

In fact, a recent survey of 100 business and IT professionals conducted by Forrester Consulting on behalf of PagerDuty, a provider of IT incident management software, found that more than half of the respondents said their own organization experiences significant disruption of IT services at least once a week. Worse yet, half the time the IT organization doesn’t discover the issue until they are notified by internal employees or external customers.

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Topics: Growing Your MSP Business, IT Services Trends

Ask Intronis: How to take your MSP marketing strategy to the next level

Posted by Courtney Steinkrauss on May 25, 2015 9:00:00 AM

Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.

Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses in the surrounding metro area. I know we’ll face competition from other service providers in the market, so we need to be strategic about how we approach these new prospects. How can we elevate our marketing efforts to get the attention of these new businesses, and ultimately, beat out the competition?

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

Ask Intronis: How to convert break-fix customers to a managed services contract

Posted by Courtney Steinkrauss on May 18, 2015 1:32:00 PM

Q: As an IT service provider, I have most of my customers on managed service contracts, but I’m having trouble converting my remaining break-fix customers. Based on the recurring revenue I’m bringing in from the majority of my clients, I know how much upside there could be if I could focus just on managed services. What can I do to transition the rest of my customers from break-fix to managed services contracts?

At Intronis, many of our partners are managed service providers, so we understand the value and opportunity in this type of business model compared to break-fix or project-based work. Not only will you experience greater and more predictable revenue, you will also be able to proactively maintain safe and functioning IT environments for your customers instead of being reactive. This will save both you and your customers time and money. 

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Topics: Growing Your MSP Business, Ask Intronis

Ask Intronis: How to hire a new employee

Posted by Courtney Steinkrauss on May 4, 2015 9:00:00 AM

Q: My business is growing, and I need to hire more employees to help manage the increased workload. I’ve always been able to find  employees through word of mouth and referrals when I needed to hire people before. Now we need to get more sophisticated about our hiring process, though, and I don’t know where to get started! Can you help me understand what I can do to attract the right candidates and, ultimately, hire the right people?

First off, congratulations on growing your business! The fact that you’re looking to hire is a sure sign that your business is headed in the right direction. With that said, it’s worth spending the time to make sure you hire the right candidate for the job.

Important things to consider in the hiring process are your outreach strategy, how to tackle interviews with candidates, and most importantly, how to know when to hire someone. All of these things are topics our own corporate recruiter, Tracy Simek, deals with every day. So we asked him to share his tips for how to add valuable members to your team. 

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Topics: Growing Your MSP Business, Ask Intronis

What IT Sales and Marketing Boot Camp taught me about hiring best practices

Posted by Lindsay Faria on Apr 28, 2015 2:30:00 PM

I just returned from the 2015 IT Sales and Marketing Boot Camp, with no voice and lots of new contacts and insights. At the event, hundreds of managed service providers gathered to hear from industry leaders on business growth strategies. We met with a mix of existing Partners, heard of some recent successes, and were able to meet service providers who we hadn’t yet been in touch with.

One of the key highlights of our participation in the event was our book sponsorship, which meant offering free copies of Geoff Smart and Randy Street’s book, “Who?” from our sponsor table, and we even hosted a book signing with the authors. The book focuses on hiring best practices, and, wow, did it generate some buzz.

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Topics: Growing Your MSP Business, Events and Webinars

Recipes for Success: Learn how to simplify the way you package your MSP offering

Posted by Anne Campbell on Apr 28, 2015 8:30:00 AM

Recipes for Success is a monthly series of step-by-step guides designed to help managed services providers improve and grow their businesses. Each month we’ll introduce a different recipe that will walk you thorough how to tackle a specific improvement. Stay tuned for the companion video series Remix, where you’ll get expert advice on how to take the recipe to the next level. 

Let’s face it. As a managed service provider, your life can be complicated. Between keeping up with help desk tickets, managing routine backups and maintenance, and fielding other customer requests—not to mention trying to sell your services to new prospects—you have an impressive amount of tasks to juggle.

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Topics: Growing Your MSP Business, Business Development, Differentiation, Recipes for Success

Ask Intronis: How to use email in my MSP marketing efforts

Posted by Courtney Steinkrauss on Apr 27, 2015 9:00:00 AM

Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them interested in my company. But, I’m worried that I might become a pest and just be adding another unopened email to a prospect’s spam folder. What can you tell me about email marketing and how to do it the right way? How can I use email to actually bring in new business?

When it’s done right, email can be a really effective way to reach prospects and bring in new business. But, when it’s done wrong, it can do just the opposite. So, you’re right to be cautious. It’s smart to make sure you’re prepared before hitting “send.”

When we got this question, we knew exactly who to talk to. So we asked Jeff Dale, our email marketing manager, to explain best practices, do’s and don’ts, and everything in between. Here’s his advice.  

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

Cold calling tips for MSPs: What to do when you can’t get through

Posted by Carrie Simpson on Apr 15, 2015 8:00:00 AM

If everyone picked up their own phone every time it rang, cold calling would be the easiest job in the world. If you’re cold calling regularly, you’ve likely been shut down by a few of these choice statements:

  • “We’re not interested.”
  • “We don’t take unsolicited calls.”
  • “You can email us something at info@ ....”

And worst of all, the click of a hang-up.

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Topics: Growing Your MSP Business, Sales Process, Lead Generation

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