Remix: The secret to transitioning more of your break-fix customers

Posted by Chef Adam LaRock on Jan 25, 2016 12:00:00 PM

I was talking to one of our Partners the other day about how they’re struggling to convert the last of their break-fix customers to managed service contracts. It’s a common problem for MSPs, and I know it can be really frustrating.

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Topics: Growing Your MSP Business

Doing business like a high school student

Posted by Lindsay Faria on Jan 14, 2016 8:30:00 AM

Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was an active member of the organization as a student, so I was happy to volunteer and spend a few hours catching a glimpse of the marketers of the future. 

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Topics: Growing Your MSP Business, MSP Marketing

Ask Intronis: How do I set up an onboarding process for new customers?

Posted by Courtney Steinkrauss on Jan 11, 2016 9:00:00 AM

Q: I want to create a standard process for conducting customer onboarding sessions at my MSP to make it simpler for any member of my team to run one. This would help us offer onboarding to all of our new customers, start things off on the right foot, help us understand more about their needs. How should I get started?

We know how important it is to set the right tone with your customers. By blocking off time to get to know each customer, you can also make sure you’re addressing their needs, providing them the best IT support possible, uncovering potential upsell opportunities, and creating an open and trusting relationship.   

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Topics: Growing Your MSP Business, Customer Management, Ask Intronis

Ask Intronis: How can I make my MSP wishes come true this holiday season?

Posted by Courtney Steinkrauss on Dec 21, 2015 8:30:00 AM

Q: As I’m rushing to finish all my holiday shopping, I’ve been thinking about the past year and what I wish I could give my MSP business. The top four things I want for my MSP business this year are a pipeline full of leads, properly trained employees, an awesome marketing strategy, and more recurring revenue. I know these aren’t exactly gifts that can be wrapped up neatly with a bow on top, but how can I make these wishes come true?

Happy Holidays! We might not have any magic reindeer or a flying sleigh, but we’re here to help you get everything you’ve wished for as an MSP this year. We understand these four business challenges and have resources and tools available to help you.

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

Robin Robins: Profiting From Problems

Posted by Robin Robins on Dec 15, 2015 2:00:39 PM

The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development rather than product development. … Invariably, those solutions come not from guys sitting in a room by themselves saying, “Hmm, what would I want if I were a customer?” or “What are our competitors doing?” ... So when it comes to sales, we’ve tried to change the conversation from “Let me show you what I have to sell you” to “What are you trying to do in your company? What problems can I help you solve?” Michael Dell on what it took to grow Dell into a multibillion-dollar business

There’s a LOT of wisdom packed into the paragraph above. It bears repeating. In our office, I often remind my team that the clients who repeatedly call us with complaints, demands, and requests are NOT the ones who worry me. The ones who worry me are the ones who NEVER call. About anything.

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Topics: Growing Your MSP Business

18 Do’s and Don’ts for 2016 Planning as an MSP

Posted by Lindsay Faria on Dec 9, 2015 2:26:43 PM

As we close in on the end of 2015, preparing for the new year is top of mind for many business owners, and if you’re like many of the MSPs we work with, you’re looking for some tips on how to jump start your 2016 planning.

Start by checking out our Ask Intronis column on how to create a business plan and downloading our business plan template. But because this is such an important topic, we also wanted to share some real world advice from our Partners so you can see what tips your peers have to offer on the topic.

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Topics: Growing Your MSP Business

Avoid making this fatal MSP business mistake

Posted by Stuart Crawford on Dec 9, 2015 11:50:42 AM

When I was just a teenager, my father walked me into the local Burger King in Niagara Falls and introduced me to a man who would change my life forever. His name was Dennis, and he wasn’t a multi-million-dollar entrepreneur or even the president of the small business. Dennis was the first manager I ever worked for. I learned a lot from Dennis when I was 14 years old, including many of the same core principles I still apply to running Ulistic, one of the top IT services marketing agencies in North America.

Dennis taught me that when processes are recorded properly, anyone can do the job, and this very important lesson has saved me thousands of dollars in lost productivity and countless hours of worry.

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Topics: Growing Your MSP Business, Productivity Month

EOL software: Making the case for upgrade therapy

Posted by Achmad Chadran on Nov 24, 2015 9:00:00 AM

A long list of EOL software upgrade opportunities makes the 2016 business outlook an interesting one for IT solution providers. Three Microsoft OS platforms—Windows Server 2000, Windows Server 2003, Windows XP—remain in wide deployment long past their well-publicized EOL dates, as does Microsoft Exchange Server 2003.

With all these EOL platforms moldering across the IT landscape, it might seem like a bonanza for MSPs looking to sell software, migration services, and more strategic services. Then again, maybe businesses keeping these aging, leaky platforms on artificial life-support need something different. Could it be that what they really need is a bit of counseling?

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Topics: Growing Your MSP Business, Business Development, Microsoft Windows, msp

Advice for IT service providers from the host of CNBC's The Profit

Posted by Mike Vizard on Nov 17, 2015 11:37:41 AM

Marcus Lemonis, the investor that hosts the highly rated show The Profit on CNBC, says IT service providers that want long-term success need to start focusing more on the people, processes, and products that define their business.

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Topics: Growing Your MSP Business

Ask Intronis: How do I create a 2016 business plan?

Posted by Courtney Steinkrauss on Nov 16, 2015 9:21:45 AM

Q: I’m running a growing MSP business, and as this year comes to a close, I know I need to budget and plan for all the changes that I’m expecting in 2016. In the past, I’ve never formally documented my annual business plan, but I know it’s something I really should do, especially if we want to keep growing. How should I get started?

You’re right on track. Many other MSPs and small businesses are reviewing their annual budgets and preparing for the upcoming year, so it’s the perfect time to nail down your financial and business goals for 2016.

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Topics: Growing Your MSP Business, Ask Intronis

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