10 IT channel experts who MSPs should follow on Twitter

Posted by Anne Campbell on Mar 25, 2015 9:00:00 AM

Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to do.) But you’re busy and aren’t sure where to get started, so it keeps getting put off.

Well, it’s time to stop making excuses. If you don’t have a Twitter account for your business, sign up for one today. Once you do that, get started by following any of your SMB customers who are using Twitter, as well as channel vendors that you work with regularly.

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Topics: Growing Your MSP Business, Social Media, Content Marketing

6 Websites every managed service provider should be reading

Posted by Garry Dumas on Mar 19, 2015 11:25:00 AM

As an MSP, it’s important to stay informed on the latest tech trends, products, viruses, and data breaches, as well as sales, marketing, and management best practices. Staying up to date on developments in the IT channel will help you be better prepared to serve and protect your customers, and honing your business skills can help you make better business decisions, sell and market your company more effectively, and improve your ability to attract new customers.

Here are six helpful sites that MSPs should read regularly to stay current in both of these areas:

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Topics: Growing Your MSP Business, Business Development

IT service providers: How to find your purpose and own your brand

Posted by Marie Rourke on Mar 7, 2015 8:00:00 AM

What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the guts of what you do and why you do it by answering three simple questions:

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Topics: Growing Your MSP Business, MSP Marketing

6 tips for selling data backup

Posted by Lindsay Faria on Mar 3, 2015 9:50:00 AM

Here at Intronis helping MSPs market and sell their data backup services is a high priority, and lately, we’ve put a lot of energy into developing programs and materials geared toward this. Recently, we partnered with IT marketing author Raj Khera to provide actionable advice on how to locate potential customers and win data backup business. More than 400 MSPs registered for the “How to Sell Your Data Backup Services,” and the feedback has been great. Here’s a quick list of highlights I took from the presentation.

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Topics: Growing Your MSP Business, Buyer Targeting, Events and Webinars

3 Lessons from the Nor’Easters ConnectWise User Group

Posted by Achmad Chadran on Feb 20, 2015 2:00:00 PM

Despite the Arctic temperatures outside, attendance and spirits were high at the annual Nor’Easters ConnectWise User Group meeting at the Hilton in Hartford, Connecticut. You couldn’t escape the familiar complaints—the snow, the roads, office closings—but these were just icebreakers (so to speak), and all conversation quickly turned to such topics as growing business, scaling and simplifying operations, and keeping clients up and running. Along the way, I learned three important things.

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Topics: Growing Your MSP Business, Differentiation, Events and Webinars

Why MSPs should care about marketing communications

Posted by Courtney Steinkrauss on Feb 4, 2015 12:00:00 PM

As an MSP, you’re focused on providing exceptional service to your customers and being a reliable and responsive partner to those small and medium-sized businesses. Understandably, your time and energy is spent ensuring that your customers’ information is protected, supported, and backed up, but it’s important to make time to market your business using public relations.

For the past two weeks, I’ve been at “marcoms boot camp,” at Gabriel Marketing Group in Reston, VA. The boutique marketing and communications firm provides services and expertise to technology companies, helping them to grow their business. Many thanks to the team at GMG for their hospitality and willingness to share their vast PR and marcoms knowledge with me. With this insight, I’m now here to report back on why you should care about your marketing and PR strategy and how to quickly and efficiently develop brand awareness around your business.

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Topics: Growing Your MSP Business, MSP Marketing

Custom-priced productization for managed services

Posted by Achmad Chadran on Jan 28, 2015 1:53:20 PM

A services manager for a large and growing MSP shared some valuable insights recently during a conversation about Intronis’ fixed pricing. He enthusiastically offered that, compared to the per-gigabyte plans he was used to working with, fixed pricing vastly simplified planning and positively transformed forecasting. Moreover, his company now had greater flexibility to bundle and value-price their service offerings.

“That’s excellent,” I said. “So do you tier your services now?”

Here the response was much less definitive. “Well sorta-kinda. I’d say we tend more to size up the work effort and then custom-price our services per customer.”

Aha! Customized pricing for managed services….

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Topics: Growing Your MSP Business, MSP Marketing, Innovation and Ideas, IT Services Trends, Business Development

Government can be a good cloud customer. Just learn the rules.

Posted by Alan Earls on Jan 28, 2015 9:00:00 AM

Government is big business. In the U.S., for example, the federal government represents about 40 percent of total GDP. A lot of that goes to things like Social Security payments, salaries for government employees, fuel, military hardware, etc., but a big part of it is information technology.

In recent years the U.S. government has been spending more than $80 billion a year on new IT projects, above and beyond the billions spent on operations. Therefore, it’s reasonable to suppose that some of that spending is—or should be—directed to cloud. But, what’s involved?

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Topics: Growing Your MSP Business, Cloud Trends

4 New Year’s resolutions MSPs need to make in 2015

Posted by Neal Bradbury on Jan 13, 2015 4:18:00 PM

As a new year gets underway, it’s important for MSPs to stop and reflect on what steps you should take to improve your business in 2015. If you don’t take the time to evaluate your approach and make a plan now, you’ll get caught up in day-to-day operations and miss your chance to make necessary changes.

Here are four adjustments I believe are vital for MSPs to focus on over the next 12 months.

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Topics: Growing Your MSP Business, MSP Marketing, Business Development, Intronis Essentials, Selling Cloud Backup, Differentiation

New Data Loss Gremlins Marketing Resources in the Partner Toolkit

Posted by Lindsay Faria on Jan 1, 2015 10:00:00 AM

Don’t let the Data Loss Gremlins ruin your New Year! Educate your customers on the havoc these troublemakers bring by taking advantage of our new “Data Loss Gremlins in a Box” campaign. This easy-to-brand campaign offers a number of Gremlin-inspired marketing materials to help you showcase your offering. These include email templates, a “Fight the Gremlins” tech guide, an infographic and more! 

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Topics: Growing Your MSP Business, Intronis Essentials

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