Cold calling tips for MSPs: What to do when you can’t get through

Posted by Carrie Simpson on Apr 15, 2015 8:00:00 AM

If everyone picked up their own phone every time it rang, cold calling would be the easiest job in the world. If you’re cold calling regularly, you’ve likely been shut down by a few of these choice statements:

  • “We’re not interested.”
  • “We don’t take unsolicited calls.”
  • “You can email us something at info@ ....”

And worst of all, the click of a hang-up.

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Topics: Growing Your MSP Business, Sales Process, Lead Generation

Why MSPs need to create a business plan today to achieve success

Posted by Gary Pica on Apr 1, 2015 1:00:00 PM

Over the past five years I have coached more than 1,000 MSPs on how to increase recurring revenue and profitability. In every case, the business owner wanted their future results to be dramatically different than their current situation. This means that something (usually a long list of things) will need to change. It may be a change in people, process, or focus.

I have found that discipline around the business planning process is the leading indicator of success. Let me explain a few reasons why time spent on business planning will change your business and change your life.

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Topics: Growing Your MSP Business, Business Development

How to write a one-page business plan

Posted by Rick Faulk on Apr 1, 2015 9:00:00 AM

Whether you’re a new MSP or an established service provider, you should take the time to create a business plan. It’s critical to ensuring the success and survival of your company.

Having a few general goals in mind isn’t enough. You need to carefully analyze each of your objectives, break down what you need to do to achieve those goals, and then get it all down on paper—and I suggest just ONE sheet of paper!

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Topics: Growing Your MSP Business, Business Development

Managing the pace of Windows 10 upgrades

Posted by Mike Vizard on Mar 31, 2015 2:30:00 PM

One of the major challenges with delivering any type of software as a service is the fact that not every customer wants to upgrade software being delivered via the cloud at the same time. While there are plenty of organizations using software-as-a-service (SaaS) applications that get updated once a quarter, it’s clear there are many other organizations that don’t embrace these applications because they feel they will lose control over the IT environment.

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Topics: Growing Your MSP Business, Microsoft Windows

10 IT channel experts who MSPs should follow on Twitter

Posted by Anne Campbell on Mar 25, 2015 9:00:00 AM

Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to do.) But you’re busy and aren’t sure where to get started, so it keeps getting put off.

Well, it’s time to stop making excuses. If you don’t have a Twitter account for your business, sign up for one today. Once you do that, get started by following any of your SMB customers who are using Twitter, as well as channel vendors that you work with regularly.

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Topics: Growing Your MSP Business, Social Media, Content Marketing

6 Websites every managed service provider should be reading

Posted by Garry Dumas on Mar 19, 2015 11:25:00 AM

As an MSP, it’s important to stay informed on the latest tech trends, products, viruses, and data breaches, as well as sales, marketing, and management best practices. Staying up to date on developments in the IT channel will help you be better prepared to serve and protect your customers, and honing your business skills can help you make better business decisions, sell and market your company more effectively, and improve your ability to attract new customers.

Here are six helpful sites that MSPs should read regularly to stay current in both of these areas:

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Topics: Growing Your MSP Business, Business Development

IT service providers: How to find your purpose and own your brand

Posted by Marie Rourke on Mar 7, 2015 8:00:00 AM

What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the guts of what you do and why you do it by answering three simple questions:

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Topics: Growing Your MSP Business, MSP Marketing

6 tips for selling data backup

Posted by Lindsay Faria on Mar 3, 2015 9:50:00 AM

Here at Intronis helping MSPs market and sell their data backup services is a high priority, and lately, we’ve put a lot of energy into developing programs and materials geared toward this. Recently, we partnered with IT marketing author Raj Khera to provide actionable advice on how to locate potential customers and win data backup business. More than 400 MSPs registered for the “How to Sell Your Data Backup Services,” and the feedback has been great. Here’s a quick list of highlights I took from the presentation.

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Topics: Growing Your MSP Business, Buyer Targeting, Events and Webinars

3 Lessons from the Nor’Easters ConnectWise User Group

Posted by Achmad Chadran on Feb 20, 2015 2:00:00 PM

Despite the Arctic temperatures outside, attendance and spirits were high at the annual Nor’Easters ConnectWise User Group meeting at the Hilton in Hartford, Connecticut. You couldn’t escape the familiar complaints—the snow, the roads, office closings—but these were just icebreakers (so to speak), and all conversation quickly turned to such topics as growing business, scaling and simplifying operations, and keeping clients up and running. Along the way, I learned three important things.

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Topics: Growing Your MSP Business, Differentiation, Events and Webinars

Why MSPs should care about marketing communications

Posted by Courtney Steinkrauss on Feb 4, 2015 12:00:00 PM

As an MSP, you’re focused on providing exceptional service to your customers and being a reliable and responsive partner to those small and medium-sized businesses. Understandably, your time and energy is spent ensuring that your customers’ information is protected, supported, and backed up, but it’s important to make time to market your business using public relations.

For the past two weeks, I’ve been at “marcoms boot camp,” at Gabriel Marketing Group in Reston, VA. The boutique marketing and communications firm provides services and expertise to technology companies, helping them to grow their business. Many thanks to the team at GMG for their hospitality and willingness to share their vast PR and marcoms knowledge with me. With this insight, I’m now here to report back on why you should care about your marketing and PR strategy and how to quickly and efficiently develop brand awareness around your business.

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Topics: Growing Your MSP Business, MSP Marketing


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