3 Lessons from the Nor’Easters ConnectWise User Group

Posted by Achmad Chadran on Feb 20, 2015 2:00:00 PM

Despite the Arctic temperatures outside, attendance and spirits were high at the annual Nor’Easters ConnectWise User Group meeting at the Hilton in Hartford, Connecticut. You couldn’t escape the familiar complaints—the snow, the roads, office closings—but these were just icebreakers (so to speak), and all conversation quickly turned to such topics as growing business, scaling and simplifying operations, and keeping clients up and running. Along the way, I learned three important things.

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Topics: Growing Your MSP Business, Differentiation, Events and Webinars

Why MSPs should care about marketing communications

Posted by Courtney Steinkrauss on Feb 4, 2015 12:00:00 PM

As an MSP, you’re focused on providing exceptional service to your customers and being a reliable and responsive partner to those small and medium-sized businesses. Understandably, your time and energy is spent ensuring that your customers’ information is protected, supported, and backed up, but it’s important to make time to market your business using public relations.

For the past two weeks, I’ve been at “marcoms boot camp,” at Gabriel Marketing Group in Reston, VA. The boutique marketing and communications firm provides services and expertise to technology companies, helping them to grow their business. Many thanks to the team at GMG for their hospitality and willingness to share their vast PR and marcoms knowledge with me. With this insight, I’m now here to report back on why you should care about your marketing and PR strategy and how to quickly and efficiently develop brand awareness around your business.

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Topics: Growing Your MSP Business, MSP Marketing

Custom-priced productization for managed services

Posted by Achmad Chadran on Jan 28, 2015 1:53:20 PM

A services manager for a large and growing MSP shared some valuable insights recently during a conversation about Intronis’ fixed pricing. He enthusiastically offered that, compared to the per-gigabyte plans he was used to working with, fixed pricing vastly simplified planning and positively transformed forecasting. Moreover, his company now had greater flexibility to bundle and value-price their service offerings.

“That’s excellent,” I said. “So do you tier your services now?”

Here the response was much less definitive. “Well sorta-kinda. I’d say we tend more to size up the work effort and then custom-price our services per customer.”

Aha! Customized pricing for managed services….

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Topics: Growing Your MSP Business, MSP Marketing, Innovation and Ideas, IT Services Trends, Business Development

Government can be a good cloud customer. Just learn the rules.

Posted by Alan Earls on Jan 28, 2015 9:00:00 AM

Government is big business. In the U.S., for example, the federal government represents about 40 percent of total GDP. A lot of that goes to things like Social Security payments, salaries for government employees, fuel, military hardware, etc., but a big part of it is information technology.

In recent years the U.S. government has been spending more than $80 billion a year on new IT projects, above and beyond the billions spent on operations. Therefore, it’s reasonable to suppose that some of that spending is—or should be—directed to cloud. But, what’s involved?

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Topics: Growing Your MSP Business, Cloud Trends

4 New Year’s resolutions MSPs need to make in 2015

Posted by Neal Bradbury on Jan 13, 2015 4:18:00 PM

As a new year gets underway, it’s important for MSPs to stop and reflect on what steps you should take to improve your business in 2015. If you don’t take the time to evaluate your approach and make a plan now, you’ll get caught up in day-to-day operations and miss your chance to make necessary changes.

Here are four adjustments I believe are vital for MSPs to focus on over the next 12 months.

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Topics: Growing Your MSP Business, MSP Marketing, Business Development, Intronis Essentials, Selling Cloud Backup, Differentiation

Three small business tech topics to chat up before the holidays

Posted by Achmad Chadran on Dec 16, 2014 8:30:00 AM

We’re closing in fast on the new year, and we all know what that brings. For many of us, there’s a bittersweet mix of business imperatives, festive joviality and reflection on The Year That Was. It’s a time for closing out books, cleaning up accounts, and wrapping up business so that you can enjoy a well-deserved respite.

It’s also a great time to check in with your small business clients.

Why? To make sure they’re in good shape before the holidays, of course. They’re counting on you, after all, to keep their IT up and running smoothly. Pay them a social call. And while you’re there, here are three fast-moving technology topics you’d do well to drop into casual conversation.

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Topics: Growing Your MSP Business

Driving the shift to digital business

Posted by Mike Vizard on Nov 19, 2014 8:33:00 AM

Just about every business executive these days is repeating a “digital business” mantra without fully understanding what that all entails.

In fact, a poll conducted by the research firm Saugatuck Technology finds that only a quarter of the enterprise leaders surveyed said their companies were already “Fully Engaged” or “Established” in digital business, with 74 percent having no digital footprint just yet.

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Topics: Growing Your MSP Business

Automation: The Next Great Digital Business Hope

Posted by Mike Vizard on Oct 16, 2014 8:30:00 AM

Automation of everything from IT operations to entire business processes is clearly the next big thing as organizations increasingly come to understand that they need to evolve into digital businesses. But a new survey of 304 IT professionals in North America finds that there isn’t a whole lot of consensus on where and when to automate specific functions or, for that matter, who is actually in charge of applying it.

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Topics: Growing Your MSP Business

Changing the IT Services Labor Equation

Posted by Mike Vizard on Sep 29, 2014 9:23:09 AM

Just about everybody agrees that there is a significant shortage of skilled IT talent that is limiting the size of the addressable market for IT services providers. What many IT services providers may not appreciate is how much distributors are investing in helping IT services firms close that gap.

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Topics: Growing Your MSP Business, Productivity Month

Infographic: 5 Big Tips to Run a More Productive IT Services Business

Posted by Naomi Price on Sep 8, 2014 2:00:00 PM

It’s a target that everyone, especially those in the IT services business, is aiming for: improved productivity. With only so many hours in the day, how can we utilize the time we do have more effectively? 

Productivity can often seem elusive, especially with distractions like Buzzfeed and social networks lurking around every corner. But there are steps that individuals and companies alike can take to cross more items off that daily to-do list. 

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Topics: Growing Your MSP Business, Business Development, Productivity Month


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