2 MSP resolutions and how to keep them

Posted by Lindsay Faria on Feb 15, 2017 9:30:00 AM

It’s hard to believe we’re already well into the second month of 2017. According to the Statistic Brain Research Institute, more than 40 percent of people who made New Year’s Resolutions have given them up by now. So if you’re one of the committed ones — congratulations!

A few weeks ago, I was chatting with some of our Partners to learn more about what their resolutions for 2017 were (both professionally and personally), and I was surprised at how clearly a couple of trends defined themselves. Literally 100 percent of the ‘personal’ resolutions had to do with personal health and fitness. Awesome! And, there were trends just as clearly defined when it came to our Partners’ professional goals. Apparently, MSPs are heavily invested in two key areas in 2017:

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Topics: Growing Your MSP Business

Robin Robins: How do I monetize thee? Let me count the ways …

Posted by Robin Robins on Feb 13, 2017 12:18:57 PM

My friend Michael Attias runs a catering-software business that helps restaurant owners generate a significantly higher profit margin in their business by selling catering. The other day he was explaining a new done-for-you online marketing service he was about to launch that would drive new catering business to the restaurant, but that many restaurateurs would consider “pricey.” 

He argued (backed up with logic and reasonable business math) that while the first order may be break-even, they could easily make that back from the repeat purchases made over time — and therein lies the hair in the proverbial butter with his argument. MOST restaurateurs don’t track sales metrics like this and don’t have a CLUE what the average client is worth, how often they repeat purchase, what their referral activity is (or isn’t). Because of that, I predict he’s going to have a TOUGH time selling this service, even if he can logically demonstrate the long-term ROI.

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Topics: Growing Your MSP Business

Ask Intronis: How to maintain a healthy database as an MSP

Posted by Lauren Beliveau on Jan 16, 2017 8:30:00 AM

Q: We have a lot of names in our database of customers and prospects, but most of the information is outdated, wrong, or missing. To grow our MSP, we really need to get this problem under control. How can we clean up this data as we continue to add new leads?

Maintaining a lead database with updated information can be tough. People leave companies, emails get updated, and phone numbers change. So staying in contact with potential prospects can be a challenge for MSPs. Whenever you generate new leads, you should consider collecting accurate contact information for future communications, because the truth is that most leads aren’t ready to buy on the first contact. With more contact information, you can nurture leads over time, but also have a better chance of staying in contact and making that sale over the long run.

To help set your team on the path for success, we consulted Richard Delahaye, the senior director of marketing at Intronis MSP Solutions by Barracuda. Building a great database won’t happen overnight, but little improvements can help restore the integrity of the data in your system. Richard shared his advice on how to strengthen your current data and tips on how to collect better contact information as your database continues to grow.   

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Topics: Growing Your MSP Business

The MSP’s Book Shelf: The 5 Dysfunctions of a Team

Posted by Lauren Beliveau on Jan 10, 2017 1:16:46 PM

It’s not surprising that teamwork is a consistent challenge for many companies. With different personalities and different backgrounds, team members can have difficulty finding common ground. Even small organizations can face challenges and disagreements—but if there isn’t any conflict on your team, that could create problems as well.

Ultimately, you want your team to be harmonious, but there should also be a balance of conflicting viewpoints or ideas that allows perspectives to change and your team to grow. To help you strengthen your MSP team, we read The Five Dysfunctions of a Team by Patrick Lencioni. Here, we examine the top pitfalls that dysfunctional teams face and share Lencioni’s advice on how you can overcome them.

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Topics: Growing Your MSP Business

Carrie Simpson: Obstacles MSPs need to overcome for a successful 2017

Posted by Carrie Simpson on Jan 4, 2017 11:30:00 AM

Welcome, 2017! But before we get too far into the new year, let’s talk about 2016. How did it go? Did you achieve the growth you were hoping for? If not, I challenge you to consider the following: “If you want something you’ve never had, you have to do something you’ve never done.”

Every year in January I challenge business owners to create a marketing plan and stick to it for the year. Obviously, I'm heavily invested in the idea of you choosing cold call prospecting. However, I honestly don’t care what you choose to do as long as you make a choice and execute.

So what's stopping you from doing that? Here are the things standing in between you and a successful and prosperous 2017 — and my unsolicited advice on how to overcome these obstacles.

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Topics: Growing Your MSP Business

Interactive MSP Health Check: What's holding you back?

Posted by Anne Campbell on Dec 19, 2016 3:58:18 PM

It's that time of year again. That time when people start making resolutions to eat better, cut back on caffiene, exercise more, or break bad habits. But are you making any resolutions that will help improve your MSP? Are there any pain points have you been ignoring that you need to address in the new year to help grow your business?

Figuring out what's holding your MSP back just got easier, thanks to our MSP health check. Answer six questions in the interactive assessment below to quickly diagnose your MSP's biggest pain point and get a prescription for how to make improvements in the year ahead. 

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Topics: Growing Your MSP Business

Gary Pica: 4 ways to supercharge how you're selling managed services

Posted by Gary Pica on Nov 22, 2016 4:05:07 PM

Are you exerting a ton of effort to increase sales, yet seeing few results? MSP business owners share one goal: generate new monthly recurring revenue. While nearly every owner agrees on this goal, few achieve it. You need key metrics, the right focus, and solutions for improving how you’re selling managed services. 

We want to help you skip over failures, avoid exerting so much effort, and move right to increasing sales. On Wednesday, Nov. 30 at 2 p.m. ET, I'll be joining Intronis for a free webinar. In this session, I’ll be giving advice and strategic direction on how to improve your sales and increase monthly recurring revenue.

Register for the webinar

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Topics: Growing Your MSP Business

4 ways to improve your customer service as an MSP

Posted by Anne Campbell on Nov 2, 2016 9:26:00 AM

Be honest. Does your MSP provide exceptional customer service? Odds are you don’t. Jay Baer, author of Hug Your Haters, explained at Content Marketing World last month that 80 percent of businesses say they deliver exceptional customer service, but only 8 percent of customers agree. That’s a major disconnect.

MSPs should see this as an opportunity. Jay pointed out that exceptional customer service is so rare it’s memorable, and that can work in your favor. By delivering memorable MSP customer service experiences, you can differentiate your MSP from the competition and grow your business by attracting — and retaining — more customers.

How to you make that happen? Here are a few ways to get started:

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Topics: Growing Your MSP Business, Differentiation

Robin Robins: What to do when you suddenly find yourself in a dark room in a commodity business

Posted by Robin Robins on Oct 26, 2016 10:00:00 AM

First off, if you find yourself selling a commodity product or service, you only have yourself to blame. YOU chose your business and your customers; so if you truly are selling a commodity where margins are thin and clients are only loyal to the person giving them the cheapest price, GET OUT. I’m not trying to be hurtful, but the reality is you can choose. Sometimes you have to identify the big, stinking pile of dung in the middle of the room instead of throwing a rug over it and spraying some perfume to try and hide it. 

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Topics: Growing Your MSP Business

4 ways to hire an effective in-house telemarketer for your MSP

Posted by Carrie Simpson on Oct 19, 2016 12:00:00 PM

Hiring a great telemarketer isn’t easy. While their salaries may not be the costliest part of your payroll, the opportunity cost that comes along with making a poor hire is very high.

Think of sales prospecting like an opportunity bank account. With a savings account, the more money you put into your account and the earlier you do so, the sooner interest accumulates and the more it grows. Prospecting is the same. The real benefit of outsourcing over hiring in-house telemarketers doesn’t lie in the skill of the talent or in the “magical” messaging an outsourcing company uses. The real benefit is in time to execution and the consistency of that execution. 

Register for the webinar

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Topics: Growing Your MSP Business

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