Robin Robins: What to do when you suddenly find yourself in a dark room in a commodity business

Posted by Robin Robins on Oct 26, 2016 10:00:00 AM

First off, if you find yourself selling a commodity product or service, you only have yourself to blame. YOU chose your business and your customers; so if you truly are selling a commodity where margins are thin and clients are only loyal to the person giving them the cheapest price, GET OUT. I’m not trying to be hurtful, but the reality is you can choose. Sometimes you have to identify the big, stinking pile of dung in the middle of the room instead of throwing a rug over it and spraying some perfume to try and hide it. 

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Topics: Growing Your MSP Business

4 ways to hire an effective in-house telemarketer for your MSP

Posted by Carrie Simpson on Oct 19, 2016 12:00:00 PM

Hiring a great telemarketer isn’t easy. While their salaries may not be the costliest part of your payroll, the opportunity cost that comes along with making a poor hire is very high.

Think of sales prospecting like an opportunity bank account. With a savings account, the more money you put into your account and the earlier you do so, the sooner interest accumulates and the more it grows. Prospecting is the same. The real benefit of outsourcing over hiring in-house telemarketers doesn’t lie in the skill of the talent or in the “magical” messaging an outsourcing company uses. The real benefit is in time to execution and the consistency of that execution. 

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Topics: Growing Your MSP Business

The MSP’s Bookshelf: Content Inc.

Posted by Lauren Beliveau on Sep 7, 2016 1:15:11 PM

Data breaches are on the rise, malware is running rampant, and phishing scams are popping up in customers’ inboxes, so it’s easy to see why search engine optimization (SEO) isn’t at the top of your to-do list as an MSP. But, getting perspective customers to your website is essential to moving your business forward.

A great way to maximize your time investment is to ramp up your SEO strategy. Recently we read Content Inc., by Joe Pulizzi and picked up some great insights on best practices MSPs can use to get more traffic for their website and content marketing.

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Topics: Growing Your MSP Business

Robin Robins: MSPs need to make “the second effort”

Posted by Robin Robins on Aug 3, 2016 11:30:00 AM

Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers who almost caught the ball but let it slip through their fingers. Then he’d show clips of players who made the second effort; same situation, but when they realized the ball was slipping through their fingers, they dove and caught the ball just before it hit the ground. Other clips were of running backs who were almost crushed but managed to somehow wiggle free and made the touchdown.

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Topics: Growing Your MSP Business

3 Things to consider before hiring a telemarketer for your MSP

Posted by Carrie Simpson on Jul 26, 2016 4:58:40 PM

Many managed service companies choose to hire in-house instead of outsourcing their sales appointment setting. There are pros and cons, and I’m going to share with you some things you should consider before you make your choice.

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Topics: Growing Your MSP Business

The MSP’s Bookshelf: The Checklist Manifesto

Posted by Lauren Beliveau on Jul 25, 2016 11:30:00 AM

As an IT service provider, you know that systems and processes can get complex. Whether it’s hiring a new tech and getting them up to speed, setting up a new service for a client, or even making sure you are up to date on all the new compliance regulations; there is a system for everything. But how can you make sure those processes are standardized? The answer is simple — checklists.

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Topics: Growing Your MSP Business

3 Ways to leverage your MSP processes for higher profits

Posted by Gary Pica on Jul 20, 2016 12:00:00 PM

When you’re an MSP, you’re constantly struggling to differentiate yourself from the competition, close deals, and manage your IT tickets — all while increasing your profitability. Unfortunately, many MSPs are unable to set themselves apart, and they end up falling into a state of perpetual averageness.

But, no one wants that. We all want to be world-class service providers. So, what’s the one area you should tackle today to get on track with becoming a top MSP? Your processes.

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Topics: Growing Your MSP Business

Ask Intronis: How do I create service level agreements as an MSP?

Posted by Lauren Beliveau on Jul 18, 2016 7:30:00 AM

Q: We recently started transitioning to managed services from a break-fix model, and we want to make sure we’ve covered all the bases when it comes to switching customers over to monthly contracts. We’re currently in the process of drawing up a standard Service Level Agreement that we can tweak depending on a customer’s specific needs. Do you have any best practices you can offer for creating an SLA?

Congratulations on transitioning to become an MSP. It’s certainly a big step in developing your business. Creating a standard service level agreement (SLA) will certainly help set some ground rules so your customers know what to expect going forward.

To outline some best practices for creating an SLA, we consulted one of our Partner Success Managers, Abbey Greene Barr. Although Abbey suggests having an attorney assist you in developing a Service Level Agreement to fit the needs of your MSP, she gave us some best practices that everyone should employ when creating the shell of an agreement.

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Topics: Growing Your MSP Business

Robin Robins: Are you willing to pay the price necessary to succeed?

Posted by Robin Robins on Jul 7, 2016 10:00:00 AM

“An entrepreneur is the greatest contradiction of our world; it’s someone who will work an exhausting 80+ hours a week, dealing with a heap of problems, aggravation, and stress, putting their financial a** on the line for less pay than they can make working for someone else just so they can have more freedom in their life.” — Robin Robins

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Topics: Growing Your MSP Business

Gary Pica: 5 Qualities of a world-class MSP

Posted by Gary Pica on May 4, 2016 12:00:00 PM

world_class_MSP.jpgAs the founder and president of TruMethods, an MSP training company, I come to the table with 20+ years of lessons learned the hard way. My goal is to help you avoid the ever-expanding potholes on the road to becoming a successful MSP.

I’ll be joining Intronis on Wednesday, May 11, at 2 p.m. EST for a webinar on the 5 Qualities of a World-Class MSP. In this webinar, I’ll dissect and explore what it means to be a world-class MSP. However, before you can understand what the best is, you must first understand what average looks like.

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Topics: Growing Your MSP Business

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