It seems like every day I get a call from a stressed out IT service provider asking how to differentiate themselves from their competition. After all, in a world where 99.9 percent of IT service organizations all say the same thing and offer similar services, how do you create separation and win new business opportunities?
In a recent article on MSPMentor, Carrie Simpson from Managed Sales Pros offered some very timely advice — Go Niche! And I couldn’t agree more. This is something we stress over and over to our clients here at Ulistic. The few that actually heed the advice and go deep into one vertical are rewarded with industry leadership and a more well run managed IT services organization.