During the 2015 ChannelCon conference hosted by the IT industry trade association CompTIA this past week, attendees that work at IT services firms from across the country took comfort in the fact that most of their small-to-medium business (SMB) customers were taking a fairly deliberate approach to making the transition to the cloud.
As Tiffani Bova, an industry analyst with Gartner, noted during one presentation at the conference, the majority of SMB customers have only about 10 to 20 percent of their IT services delivered via the cloud. As such, most IT services firms servicing this sector aren't in a hurry when it comes to transforming their fundamental business models, Bova noted.
The fundamental issue that IT service providers seem to be overlooking is that the shift to the cloud isn’t necessarily just about them and their existing customers. If startups like Uber and Airbnb prove anything, it’s that new, more agile competitors can come out of nowhere to disrupt an entire industry. Think of it as the Uber effect. Regardless of the size of the company, senior business executives now go to bed at night worrying that some new competitor will emerge out of the cloud, either limiting the growth potential of their business or putting them out of business altogether.