How to get more quality referral leads as an MSP

Posted by Stuart Crawford on Jul 8, 2015 8:58:00 AM

Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers.

Many have been disappointed after what they think is an awesome referral strategy falls flat on its face. Why didn’t it work? After all, doesn’t everyone want a new iPad or a $10 Starbucks gift card? Let’s be honest. Not really.

Referrals from clients and colleagues should be treated like gold, and sorry to disappoint you, but tricks to get them to hand over this valuable information involves something more priceless than an iPad.

Read More

Topics: MSP Marketing, Lead Generation

Cold calling tips for MSPs: Should I focus on a specific offering?

Posted by Carrie Simpson on May 13, 2015 8:30:00 AM

One of the first questions a client usually asks me is whether or not they should focus on a particular offering when they are looking for new business via cold calling. The answer is a very definitive “Sometimes!”

Read More

Topics: Business Development, Lead Generation, Selling Cloud Backup

Cold calling tips for MSPs: What to do when you can’t get through

Posted by Carrie Simpson on Apr 15, 2015 8:00:00 AM

If everyone picked up their own phone every time it rang, cold calling would be the easiest job in the world. If you’re cold calling regularly, you’ve likely been shut down by a few of these choice statements:

  • ele“We’re not interested.”
  • “We don’t take unsolicited calls.”
  • “You can email us something at info@ ....”

And worst of all, the click of a hang-up.

Read More

Topics: Growing Your MSP Business, Sales Process, Lead Generation

5 questions to ask potential managed services clients

Posted by Kristen Ciccolini on Jun 26, 2014 10:59:00 AM

The easiest way to close a sale is to really know your buyer well so you can craft your pitch around their needs. And the only way to do that is to find out about what they’re looking for. But do you know the right questions to ask?

HubSpot recently published an interesting list of questions to ask prospective clients for a more effective process, five of which we want to emphasize to help improve your managed services sales.

Read More

Topics: Lead Generation

How the data in your CRM can help you sell more managed services

Posted by Manny Veiga on Mar 5, 2014 11:05:00 AM

The cloud offers access to tools that help SMBs better manage all functions of their business, and customer relationship management (CRM) software might be one of the most widely used cloud apps.

Gartner researchers recently examined the growth of CRM software, finding that as more businesses use the software, the more they need smart data management to get the most value out of it. This is as true for the SMB as it is for the managed services provider.

Read More

Topics: Lead Generation

MSP insights: Reaching more cloud backup customers

Posted by Manny Veiga on Jun 25, 2013 11:58:00 AM

Why are more businesses choosing outsourced IT managed services for their corporate IT needs? One report attributes growth in demand to two factors: flexibility and cost. 

Read More

Topics: Lead Generation

Driving Sales for Your MSP Business

Posted by Intronis Staff on Aug 21, 2012 6:40:00 PM

We just wrapped up our webinar with Gary Pica of TruMethods. If you didn’t have an opportunity to participate live, we’ve posted the archive; be sure to spend some time hearing Gary’s advice on how to supercharge sales and profits for your MSP business.

Gary had great suggestions for increasing sales volume through lead generation. It starts with referrals and Internet marketing, and extends to direct marketing and prospecting; understanding how many leads you’ll need to meet your goals for growth is critical. For small businesses, Gary notes, it may not take many to see grand results. But it still takes an engine, and ultimately, MSPs need to be sure structure, process and accountability are in place.

Read More

Topics: Lead Generation

Which Data Loss Gremlin Is Targeting You
MSP Health Check
MSP Phishing Quiz
Intronis Local Lunches
MSP Marketing Assessment