Email marketing is a key strategy you should include in your MSP marketing plan. It has nearly three times the success rate as marketing on social media, and it’s especially effective for keeping your clients and prospects informed about your IT services and helping them stay connected to you.
Plus, email is an inexpensive and easy way to reach your target audience. You can reach a large number of businesses for just pennies per message, and the learning curve isn’t a steep one.
However, you need to make sure you spend time carefully crafting the message in your subject lines. If your prospects don’t open your email, all your efforts will be wasted, and a good subject line can make the difference between your email being opened or trashed.