5 Ways MSPs can make the most of National Small Business Week

Posted by Anne Campbell on May 4, 2015 2:23:00 PM

As an MSP, you know that small businesses can be a big opportunity, but this week, there’s even more reason to celebrate SMBs. The U.S. Small Business Administration has declared May 4 to 8 to be National Small Business Week, and it’s a great opportunity for IT service providers to both learn from fellow business owners and engage with current and prospective customers.

Here are a few ways you can make the most of the week:

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Topics: MSP Marketing, Business Development

Ask Intronis: How can I use email in my MSP marketing efforts?

Posted by Courtney Steinkrauss on Apr 27, 2015 9:00:00 AM

Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them interested in my company. But, I’m worried that I might become a pest and just be adding another unopened email to a prospect’s spam folder. What can you tell me about email marketing and how to do it the right way? How can I use email to actually bring in new business?

When it’s done right, email can be a really effective way to reach prospects and bring in new business. But, when it’s done wrong, it can do just the opposite. So, you’re right to be cautious. It’s smart to make sure you’re prepared before hitting “send.”

When we got this question, we knew exactly who to talk to. So we asked Jeff Dale, our email marketing manager, to explain best practices, do’s and don’ts, and everything in between. Here’s his advice.  

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

A shocking statement: Social media isn’t for everyone!

Posted by Marie Rourke on Apr 22, 2015 3:34:00 PM

Social media isn’t for everyone or every business. What a relief to finally hear an industry expert say that loud and clear to a crowded room full of channel partners, vendors, influencers, media, and distributors—and mean it!

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Topics: MSP Marketing

4 ways to improve your MSP sales and marketing strategy

Posted by Courtney Steinkrauss on Apr 15, 2015 12:00:00 PM

The market for managed service providers is crowded, and there’s competition everywhere. That’s why a solid sales and marketing strategy is an integral part of an IT services business. After all, getting the attention of prospects and converting them into new customers is the key to maintaining and growing a successful business.

Even though you might want to focus on your sales and marketing efforts, you probably aren’t sure where to begin. Or maybe you’re frustrated with the results of your current efforts, or you’re just stuck in a rut.

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Topics: MSP Marketing, Sales Management

Three questions MSPs need to ask about file-sharing platforms

Posted by Achmad Chadran on Apr 14, 2015 8:30:00 AM

Business-grade file-sharing isn’t just about data security. Yes, that is a critical consideration, but a file-sharing solution needs to serve a variety of business needs to be both effective and successful. That’s why it’s important for managed service providers to look more broadly at these platforms’ architectures, capabilities, and features when evaluating business-grade file-sharing platforms.

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Topics: Professional Services, MSP Marketing, ECHOshare file sync and share

How to use SEO to improve your MSP website

Posted by Stuart Crawford on Apr 8, 2015 3:23:12 PM

What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website?

Is it keywords? Link building? Google's search ranking methods? I'm guessing the answer is “yes” to all three, and that’s one of the challenges with determining what your SEO strategy should be.

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Topics: MSP Marketing, Social Media, Content Marketing

4 Things MSPs need to start doing to close the marketing skills gap

Posted by Neal Bradbury on Mar 17, 2015 1:00:00 PM

Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to learn how to market their businesses effectively too.

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Topics: MSP Marketing

Cold calling tips for MSPs: How to respond to “We already have that”

Posted by Carrie Simpson on Mar 11, 2015 9:00:00 AM

If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count.  Rejection and objections are part of the process, and there are multiple ways to navigate them successfully.

Over the next few months, I’m going to share some of the most common objections we encounter when selling managed services and some of the techniques we use here at Managed Sales Pros to work through them. This month: We already have that.

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Topics: MSP Marketing, Sales Process

IT service providers: How to find your purpose and own your brand

Posted by Marie Rourke on Mar 7, 2015 8:00:00 AM

What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the guts of what you do and why you do it by answering three simple questions:

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Topics: Growing Your MSP Business, MSP Marketing

3 Reasons managed service providers shouldn't give up on marketing

Posted by Stuart Crawford on Mar 2, 2015 12:00:00 PM

Too many managed service providers think MSP marketing is as simple as launching a few campaigns and then sitting back to watch the new customers roll in. As long as they get out there and do it, they’ll win, right? They don’t get that marketing takes time. So when they don’t see results right away, all that energy and enthusiasm goes away, and they start making excuses for why it’s not worth it to put time or money into marketing.

Stop making excuses.

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Topics: MSP Marketing

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