Ask Intronis: How can I use social media to help my MSP business?

Posted by Courtney Steinkrauss on Nov 9, 2015 9:00:00 AM

Q: I’m not very active on social media, but I’ve noticed that a few of my competitors are using it to promote their business. I understand how social media works, but I’m just not sure how to use it to get recognized by small business customers. What are the most useful social media channels for my MSP business? How can I use social media to interact with potential and current customers?

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Topics: MSP Marketing, Social Media, Ask Intronis

It’s time for MSPs to start shouting about their service

Posted by Marie Rourke on Oct 7, 2015 9:30:00 AM

Two areas of business quickly differentiate great channel partners from the rest — Customer Service and Brand Recognition. Amazon CEO Jeff Bezos once said: “In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” This statement is true for most companies, but it doesn’t represent the reality VARs and MSPs are facing.

Great channel partners have always focused on delivering exceptional service. It’s part of their DNA and core differentiation. Yet, for many, building the company’s brand — much less shouting about it — has never been a priority, until recently. 

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Topics: MSP Marketing

How to get other people to pay for your MSP marketing

Posted by Stuart Crawford on Sep 22, 2015 3:18:46 PM

Since the early days of IT consulting, IT service organizations have struggled to figure out marketing and find a way to pay for it. For many managed service organizations, marketing can feel like some kind of magic that only a few gifted individuals can understand and afford.

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Topics: MSP Marketing

3 Lessons I learned at Content Marketing World 2015

Posted by Anne Campbell on Sep 16, 2015 7:00:00 AM

After spending four jam-packed days in Cleveland learning from some of the smartest people in the content marketing industry, I have so much I want to share with the managed service providers we work with here at Intronis.

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Topics: MSP Marketing, Content Marketing

Converting new contacts into managed services clients

Posted by Raj Khera on Sep 14, 2015 10:57:07 AM

Converting contacts to customersYou pick up the phone to call a prospect. It rings … and rings … and you get sent to voicemail. This scenario is probably all too familiar to managed services providers. Chances are that unless you have forged a personal connection, you won’t hear from that prospect. But, you can change this situation so that your leads will start calling back.

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Topics: MSP Marketing

Three ways to use BCDR statistics to improve client satisfaction

Posted by Achmad Chadran on Sep 9, 2015 10:57:37 AM

I sometimes wonder whether IT service providers feel like dentists.

Think about it. We all know it’s the right thing to do, but none of us really looks forward to going to the dentist. In the same vein, I can imagine the anxiety a small business owner might feel seeing his or her MSP’s number on caller ID. Yet given your commitment to protecting your clients’ IT applications and digital assets, this is totally unfair to you and to them. Like the dentist, you are providing an essential benefit, making sure your clients enjoy a clean bill of health.

Still, those old associations never go away, do they? That’s why you can always count on getting that little goodie bag — you know, the one with the floss, trial-sized toothpaste, mouthwash, and toothbrush engraved with your dentist’s name — at the end of each visit. What if you had a similar goodie-bag offering you could use to sweeten your client conversations?

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Topics: MSP Marketing, IT Services Trends, Business Continuity and Disaster Recovery, Customer Management, Saving Time, Automate Your Day

Advanced prospecting techniques for MSP business owners

Posted by Tracie Orisko on Sep 3, 2015 1:49:37 PM

There are some major differences between prospecting for managed services opportunities when you’re a sales executive versus prospecting when you’re the owner or leader of the business.

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Topics: MSP Marketing, Sales Process

IT service providers: Don’t wait another decade to rebrand

Posted by Marie Rourke on Aug 27, 2015 1:30:00 PM

If your business is evolving, your brand should be evolving faster. If you haven’t touched your brand in the last five to 10 years, it’s time. Stop what you are doing and look around. Do you have a brand that sticks or stinks?  

If you are not sure, ask and answer these questions:

  •        Is your existing brand still relevant?
  •        Is it believable?
  •        Can you stand behind it?
  •        Is it unique?
  •        And most importantly, can you defend it?
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Topics: MSP Marketing, IT Services Trends

How reframing the conversation can help MSPs and their business clients

Posted by Achmad Chadran on Aug 24, 2015 1:41:00 PM

When we need help, many of us tend to get ahead of ourselves and overlook the true nature of the problem in the process. I recently asked my doctor for a podiatrist referral to fix a sharp pain in my heel, only to have him deduce that the pain was tennis-related, and offer a few hamstring stretches to do before each play. The fix was simple, effective, and affordable.

You might recognize this tendency to self-diagnose in many of your customers, and the mix of challenges and opportunities it can present for IT solution providers. The key to capitalizing on these opportunities is to take a step back and consider the larger business backdrops behind your customers’ problems and challenges.

Here’s why it’s important to reframe the conversation.

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Topics: Growing Your MSP Business, Professional Services, MSP Marketing, Sales Process, Differentiation

Boost your MSP marketing with SEO

Posted by Lindsay Faria on Aug 18, 2015 8:46:00 AM

If you’re a managed service provider looking to grow your business, you’ve undoubtedly given some thought to how you will generate new leads. While you need to know where to look to uncover your next batch of prospects, remember that it’s a two way street. You also need to make it easy for those leads to find you with MSP marketing activities that focus on the top — or the “Attract” stage — of the marketing funnel. One powerful way to do this is by leveraging search engine optimization (SEO).

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Topics: MSP Marketing

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