Using World Backup Day as an MSP Marketing Opportunity

Posted by Lindsay Faria on Mar 28, 2016 4:07:12 PM

March 31 is approaching fast, but there's still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully protected. Here’s your chance to boost your marketing efforts and bring in some new business as a result!

We know that many MSPs juggle several roles and responsibilities within their organization and as a result may have limited resources dedicated to marketing. It’s with these MSPs in mind that we put together a World Backup Day MSP Marketing Kit! An exclusive benefit to the Intronis Partner community, the kit includes ready-to-go marketing materials to help you launch your backup awareness campaign.

This suite of marketing enablement resources feature the infamous Data Loss Gremlins and provides pre-crafted social media posts, rebrandable white papers and tech guides, 17 email templates, and much more.

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Topics: MSP Marketing

6 Bad marketing habits that MSPs need to break

Posted by Anne Campbell on Mar 9, 2016 5:35:13 PM

Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems down the road.

There are a few reasons marketing is such a weak spot for MSPs. It’s a skill set that outside of most service providers’ comfort zones, and many of them are simply too busy to give MSP marketing the attention it deserves. This combination leads to a number bad habits that MSPs need to correct before they can start enjoying the true benefits of MSP marketing. Be honest; are you guilty of any of these bad marketing habits?

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Topics: MSP Marketing

The MSP’s Bookshelf: Everybody Writes

Posted by Lauren Beliveau on Mar 1, 2016 8:00:00 AM

How many times have you heard you need to make sure you have great content on your MSP website? Probably more than you can count, and there’s a reason. As an MSP, your focus is on your services, but content comes into play more than you may think and can be the deciding factor for prospective customers. That’s why you need to make it a priority.

But what distinguishes your content to make it great? Recently I read Everybody Writes: Your go-to guide to creating ridiculously good content by Ann Handley. In it she provides some great tips that can help even a novice writer make drastic improvements and create great content, whether you’re writing content for your website, social media posts, or emails to prospective customers.

Here are some tips from the book that will help you make your content ridiculously good:

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Topics: MSP Marketing

Two ways to use cold calling to help your other MSP marketing efforts

Posted by Carrie Simpson on Feb 18, 2016 3:09:52 PM

One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a phone, a list, and some paper and a pen, you can cold call. I think it’s the only form of marketing that you can start with zero expense, zero experience, and no purchases required.

Can you make it more complicated and more expensive? Of course. Like anything, there are bigger and better solutions you can purchase. Do you need them if you’re one business owner making a handful of calls a day? No, you probably don’t. 

The thing I love second most about cold calling is the way that it will increase the effectiveness of anything you’re currently spending your marketing dollars on. Direct mail? Social Networks? Email campaigns? Events? Website tracking? Cold calling will help you get better results with all of them. Here are a few tips on how to make that happen.

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Topics: MSP Marketing

MSP tips for pay-per-click advertising

Posted by Lindsay Faria on Feb 11, 2016 8:00:00 AM

If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently taking advantage of this valuable marketing tool, and it’s largely because they just aren’t sure how the whole thing works. Fortunately, our digital marketing manager and resident pay-per-click pro, Sarah Duffy, was happy to share her expertise on the subject. Here are Sarah’s tips for getting started with pay-per-click advertising.

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Topics: MSP Marketing

5 ways the long copy sales letter can (still) help your MSP business

Posted by Stuart Crawford on Feb 10, 2016 2:49:37 PM

There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter.

Yes, a sales letter. I can hear the moaning and groaning now: “Stuart, sales letters never work!” Well, I’m here to let you know that’s just not true. Sales letters do work, but they need to be part of your overall IT marketing strategy.

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Topics: MSP Marketing

Is your MSP website "leaky"? What to fix to catch more "fish"

Posted by Angela Leavitt on Feb 10, 2016 8:30:00 AM

 In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up?

I talk to telecom agents, VARs, and MSPs every day, and most of them greatly under-value the importance of their websites. They’ll say things like:

“I just need to have SOMETHING in place to show I’m legitimate.” OR …

 “If people are interested, they’ll just call me, and I’ll do the selling.” OR …

 “My wife’s cousin’s college kid’s best friend’s sister built my website, and that’s good enough.”

If you’re one of these people, you’re simply dead wrong. But don’t listen to me—here are some stats to back me up. MSP Marketing Plan webinar

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Topics: MSP Marketing

The MSP’s Book Shelf: The Smarter Screen

Posted by Lauren Beliveau on Jan 27, 2016 1:09:33 PM

Working on the lead generation team at Intronis, I look at dozens of MSP websites every day, and I have seen some of the best MSP websites—and some of the worst. Whether they’re too dense with text or so vague you can’t tell what the company is offering, I’ve seen it all.

That’s why when I read The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi recently, it made me think how beneficial the book could be for MSPs. Using numerous studies, Benartzi illustrates how companies can use technology to their advantage.

Here are five tips from The Smarter Screen that can help IT service providers take their website from good to great.

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Topics: MSP Marketing, msp

5 Ways picking up the phone can help improve your MSP business

Posted by Carrie Simpson on Jan 20, 2016 12:00:00 PM

The phone is an important business tool that too many people are overlooking. In the first week of 2016, I received two sales calls. I answered them both. By comparison, I received 50 LinkedIn connection requests, 30 LinkedIn InMails, and more than 500 unsolicited emails. That’s why our theme at Managed Sales Pros this month is #PickUpThePhone.

Why is everyone so afraid of picking up the phone? With a control group of one, I’m not certain that other people are experiencing the same things, but it seems to me that the less cluttered pathway to prospects right now is the phone. I’m not saying you shouldn’t try everything. You should. That’s the point. Try everything. Including the phone.

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Topics: MSP Marketing

Robin Robins: There is no shortcut to improving your business

Posted by Robin Robins on Jan 20, 2016 8:00:00 AM

Productivity Tip: Put “eat chocolate” at the top of your list of things to do today—that way you know you’ll get at least one thing done.

A guilty pleasure of mine is watching HGTV. My favorite show currently is Love It or List It. Yep, it even surprises me that I just wrote that. Essentially the show has the exact same plot every time: A couple, usually a husband and wife, are divided over selling their current home (listing it) or fixing it up and staying (loving it). Every show starts off with the two hosts—a designer who is trying to convince them to stay and a realtor who’s trying to convince them to move—competing to win the owners to their side.

Designer Hilary always gets a totally unrealistic renovation budget and list of home improvements she has to deliver in order to get the owners to stay in their current home. Realtor David also gets an unrealistic budget and wish list of what they need in order to convince them to move. The rest of the show is about the drama that unfolds as the homeowners are brought to realize what their budgets will actually get them, which is a LOT less than what they had asked for.

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Topics: MSP Marketing, Sales Process

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