The MSP’s Book Shelf: The Smarter Screen

Posted by Lauren Beliveau on Jan 27, 2016 1:09:33 PM

Working on the lead generation team at Intronis, I look at dozens of MSP websites every day, and I have seen some of the best MSP websites—and some of the worst. Whether they’re too dense with text or so vague you can’t tell what the company is offering, I’ve seen it all.

That’s why when I read The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi recently, it made me think how beneficial the book could be for MSPs. Using numerous studies, Benartzi illustrates how companies can use technology to their advantage.

Here are five tips from The Smarter Screen that can help IT service providers take their website from good to great.

Read More

Topics: MSP Marketing, msp

5 Ways picking up the phone can help improve your MSP business

Posted by Carrie Simpson on Jan 20, 2016 12:00:00 PM

The phone is an important business tool that too many people are overlooking. In the first week of 2016, I received two sales calls. I answered them both. By comparison, I received 50 LinkedIn connection requests, 30 LinkedIn InMails, and more than 500 unsolicited emails. That’s why our theme at Managed Sales Pros this month is #PickUpThePhone.

Why is everyone so afraid of picking up the phone? With a control group of one, I’m not certain that other people are experiencing the same things, but it seems to me that the less cluttered pathway to prospects right now is the phone. I’m not saying you shouldn’t try everything. You should. That’s the point. Try everything. Including the phone.

Read More

Topics: MSP Marketing

Robin Robins: There is no shortcut to improving your business

Posted by Robin Robins on Jan 20, 2016 8:00:00 AM

Productivity Tip: Put “eat chocolate” at the top of your list of things to do today—that way you know you’ll get at least one thing done.

A guilty pleasure of mine is watching HGTV. My favorite show currently is Love It or List It. Yep, it even surprises me that I just wrote that. Essentially the show has the exact same plot every time: A couple, usually a husband and wife, are divided over selling their current home (listing it) or fixing it up and staying (loving it). Every show starts off with the two hosts—a designer who is trying to convince them to stay and a realtor who’s trying to convince them to move—competing to win the owners to their side.

Designer Hilary always gets a totally unrealistic renovation budget and list of home improvements she has to deliver in order to get the owners to stay in their current home. Realtor David also gets an unrealistic budget and wish list of what they need in order to convince them to move. The rest of the show is about the drama that unfolds as the homeowners are brought to realize what their budgets will actually get them, which is a LOT less than what they had asked for.

Read More

Topics: MSP Marketing, Sales Process

Doing business like a high school student

Posted by Lindsay Faria on Jan 14, 2016 8:30:00 AM

Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was an active member of the organization as a student, so I was happy to volunteer and spend a few hours catching a glimpse of the marketers of the future. 

Read More

Topics: Growing Your MSP Business, MSP Marketing

The powerful form of marketing every IT service company needs to use

Posted by Stuart Crawford on Jan 13, 2016 8:30:00 AM

Pop quiz: What is the most profitable form of marketing that an IT service company can have as part of its marketing arsenal? Hint: It’s also the one marketing strategy that is rarely used to its fullest extent.

Experts claim that this one form of marketing can generate $44 of profit for every dollar invested and that 66 percent of customers have decided to do business with a company as a direct result of this form of marketing.

The answer? Email marketing.

MSP Marketing Plan webinar

Read More

Topics: MSP Marketing

Ask Intronis: How can I make it easier to manage social media for my MSP business?

Posted by Courtney Steinkrauss on Jan 4, 2016 9:00:00 AM

Q: The MSP business I work for is using social media marketing to promote our IT services, but nobody on my team comes from a marketing background. We get the basics of how social media works, but it can be a bit overwhelming to manage. How can I make sure that we’re on the right track with our social media efforts and make it easier for us to manage?

It’s great to hear you’re using social media to promote your IT services business. Not everyone in IT recognizes that social media offers businesses a number of opportunities to promote themselves and get recognized. It can be beneficial in many ways, so you’re right to make sure you’re using it to its full potential.

Read More

Topics: MSP Marketing, Social Media, Ask Intronis

3 Things MSPs need to consider before writing a press release

Posted by Marie Rourke on Dec 29, 2015 12:28:03 PM

As an IT service provider, building and communicating your brand effectively should be a top priority every day. It’s not a one-and-done effort. Branding is an integrated and ongoing part of doing business that every IT service provider needs to own.

Read More

Topics: MSP Marketing

Ask Intronis: How can I make my MSP wishes come true this holiday season?

Posted by Courtney Steinkrauss on Dec 21, 2015 8:30:00 AM

Q: As I’m rushing to finish all my holiday shopping, I’ve been thinking about the past year and what I wish I could give my MSP business. The top four things I want for my MSP business this year are a pipeline full of leads, properly trained employees, an awesome marketing strategy, and more recurring revenue. I know these aren’t exactly gifts that can be wrapped up neatly with a bow on top, but how can I make these wishes come true?

Happy Holidays! We might not have any magic reindeer or a flying sleigh, but we’re here to help you get everything you’ve wished for as an MSP this year. We understand these four business challenges and have resources and tools available to help you.

Read More

Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

What your 2016 marketing plan is missing

Posted by Raj Khera on Dec 14, 2015 11:10:10 AM

As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people, products and process.

The people are you and your team, the products are tools like those from Intronis and others, and then there’s the process. This is often the missing component of an IT company’s marketing and sales arsenal. Without a clear process to bring in more business, you are likely growing very slowly—if at all.

MSP Marketing Plan webinar

Read More

Topics: MSP Marketing

Ask Intronis: What are some ways to find new prospects in my market?

Posted by Courtney Steinkrauss on Dec 7, 2015 9:00:15 AM

Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in the market and bring in more monthly recurring revenue (MRR) for the business?

Congratulations on your new position! Many of our MSP Partners are also realizing the importance of having dedicated sales and marketing staff on their teams because focusing on these activities helps them grow their businesses. Even though you’re a one-person team, there are still a number of things you can do to find new customers in your market and close more deals.

Here are four ways to accelerate your MSP sales and marketing:

Read More

Topics: MSP Marketing, Ask Intronis

The MSP's Complete Guide to Cyber Security
Intronis demo lunch
Fixed Price Data Protection