Stuart Crawford: What I’ve learned from 25 years in managed IT

Posted by Stuart Crawford on Aug 9, 2016 11:30:46 AM

I can’t believe I’ve been in the managed IT business for 25 years this year.

From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP with two great partners, it’s been one heck of a ride. Now, I’m honored to be in a role of where I’m in charge of running Ulistic and focused on driving results for managed IT service companies globally.

Later this week, I’ll have the privilege of hosting a webinar with my friends from Intronis, and we’ll be sharing the top five msp marketing strategies I used when I was part of IT Matters. 

Register for the webinar

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Topics: MSP Marketing

4 Tips from an MSP marketing pro

Posted by Francis Thach on Aug 4, 2016 12:00:00 PM

As an MSP, it’s challenging enough just to manage SMBs’ systems and keep up with the day-to-day customer demands, never mind trying to build a sales and marketing program for your business. But, with good marketing comes growth, both for your business and your team.

Whether you’re an MSP just getting started and looking for some basic MSP marketing activities to focus on or a larger MSP with an entire marketing team, we’ve got some tips for you. We sat down with Richard Delahaye, Senior Director of Marketing here at Intronis MSP Solutions by Barracuda to get his thoughts on how you can get the most out of your marketing efforts — big or small.

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Topics: MSP Marketing

19 Essential marketing metrics for MSPs

Posted by Angela Leavitt on Jul 27, 2016 3:48:57 PM

If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working at all. And if you aren’t certain something is working, why spend the money?

Speaking of money, let’s talk budgets for a minute. What SHOULD you be spending?

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Topics: MSP Marketing

The 5 can’t-skip stages of an effective email marketing cycle

Posted by Stuart Crawford on Jul 6, 2016 10:00:00 AM

If there's one thing I’ve learned in my 25 years in the managed IT services business, it's that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright and early each day. I'm usually out of bed around 6 a.m. (used to be a lot earlier, but as I age, I need more sleep), put on the coffee, and dedicate the first 60 minutes of my day to reading new information.

Right now, I’m reading “Invisible Selling Machine” by Ryan Deiss from Digitalmarketer.com. Like many other books I’ve read throughout my career, "Invisible Selling Machine" is full of great ideas, and I think these ideas can help MSPs improve their email marketing.

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Topics: MSP Marketing

5 Tips for a winning entry in the MSP Marketing Masters Awards

Posted by Lindsay Faria on Jun 16, 2016 3:36:10 PM

What if you could increase your odds of winning your share of $10,000 in marketing services for your MSP business by 100 percent today?

Good news — you can! All you need to do is put yourself in the running by entering the MSP Marketing Masters Awards. The nomination process is so simple that it’s a no-brainer for any MSP looking for a chance to win valuable services (and gain recognition for your marketing prowess).

Here are a few tips for creating a top-notch submission!

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Topics: MSP Marketing, MSP Marketing Masters Awards

The MSP’s Bookshelf: Welcome to the Funnel

Posted by Lauren Beliveau on Jun 8, 2016 12:00:00 PM

Good marketing can keep you in business; great marketing will get you ahead.

SMBs have numerous IT service providers to choose from, so distinguishing your MSP is crucial. Recently I read Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11 by Jason Miller, and I think this book is a great resource to help you improve your MSP marketing efforts and create content your customers will love. Here are some tips from the book that will help you take your content to a new level.

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Topics: MSP Marketing

Quiz: Are you on the path to MSP marketing success?

Posted by Anne Campbell on Jun 6, 2016 12:00:00 PM

Marketing continues to be a struggle for many managed service providers. For some, finding time to dedicate to marketing is a challenge. For others, MSP marketing simply isn't a priority. But even if you do carve out the time and resources to market your MSP, it can be difficult to tell if you're on the right track.

To help you figure this out, we put together a short quiz designed to evalutate your marketing efforts. Take the quiz below and see how your MSP marketing stacks up.  

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Topics: MSP Marketing

All roads lead to managed services

Posted by Stuart Crawford on May 18, 2016 9:30:00 AM

In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this.

Why is this happening? Companies of all sizes need managed IT service, right?

While it’s true that companies of all sizes would benefit from a robust managed IT services program, many people aren’t aware of just how much a managed services program will help them.

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Topics: MSP Marketing

Calling all MSP marketers: Introducing the MSP Marketing Master Awards

Posted by Lindsay Faria on May 11, 2016 10:00:00 AM

Did you know Intronis recently launched the 2016 MSP Marketing Masters Awards, designed to honor the IT channel's most savvy marketers? This is the first time we’re hosting this type of program, and we’re all very excited about being able to provide your team with the opportunity to be recognized for its creative and successful marketing efforts!

One of our key goals at Intronis is to help MSPs be more successful—not just at delivering and supporting data protection and security solutions, but to be more successful overall. When it comes to the types of marketing enablement resources we provide, we try to produce tools that help MSPs promote their solutions, and we also try to provide education and guidance on how to be more successful marketers in general. The MSP Marketing Masters Awards is reinforces this goal.

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Topics: MSP Marketing

The MSP’s Bookshelf: Made to Stick

Posted by Lauren Beliveau on May 9, 2016 4:45:58 PM

Distinguishing your IT services is easy, but getting your prospects to remember you isn’t.  Having a good idea isn’t enough. You need to make sure it’s memorable. What makes a concept stick? We want to help MSPs learn just that, so this year at Robin Robin’s IT Sales and Marketing Boot Camp we’ll be giving out free copies of Made to Stick: Why Some Ideas Survive and Others Die.

Don’t want to wait for the show? Check out these tips from the book to help make sure your ideas are both understood and remembered.

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Topics: MSP Marketing

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