Custom-priced productization for managed services

Posted by Achmad Chadran on Jan 28, 2015 1:53:20 PM

A services manager for a large and growing MSP shared some valuable insights recently during a conversation about Intronis’ fixed pricing. He enthusiastically offered that, compared to the per-gigabyte plans he was used to working with, fixed pricing vastly simplified planning and positively transformed forecasting. Moreover, his company now had greater flexibility to bundle and value-price their service offerings.

“That’s excellent,” I said. “So do you tier your services now?”

Here the response was much less definitive. “Well sorta-kinda. I’d say we tend more to size up the work effort and then custom-price our services per customer.”

Aha! Customized pricing for managed services….

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Topics: Growing Your MSP Business, MSP Marketing, Innovation and Ideas, IT Services Trends, Business Development

How to get more MDF from vendors in 2015

Posted by Marie Rourke on Jan 14, 2015 5:03:00 PM

Marketing is an area where many MSPs want and need help, but they just aren’t sure where to start. If you’re struggling to get a handle on marketing, you can hire the talent you need or get the talent from other resources. Successfully marketed MSPs usually do both, and one of the resources they tap into is their preferred or opportunity vendors and distributors. How? By simply asking them, “What can you do from a marketing/sales perspective to help grow our mutual sales?”

Many vendors offer formal (or informal) marketing development funds (MDF) that you can “earn” with little or no real effort as long as you check the box of “good partner” and have a plan─even if it can fit on a cocktail napkin.  

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Topics: MSP Marketing, Partner Support

4 New Year’s resolutions MSPs need to make in 2015

Posted by Neal Bradbury on Jan 13, 2015 4:18:00 PM

As a new year gets underway, it’s important for MSPs to stop and reflect on what steps you should take to improve your business in 2015. If you don’t take the time to evaluate your approach and make a plan now, you’ll get caught up in day-to-day operations and miss your chance to make necessary changes.

Here are four adjustments I believe are vital for MSPs to focus on over the next 12 months.

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Topics: Growing Your MSP Business, MSP Marketing, Business Development, Intronis Essentials, Selling Cloud Backup, Differentiation

5 Strategies to score touchdowns on every possession with your MSP marketing

Posted by Stuart Crawford on Jan 12, 2015 9:27:00 AM

While every MSP wants to turn prospects into clients, not every MSP knows how. I’ve said it before, and I’ll say it again, “Only one in 100 IT firms think marketing first, but 100 out of 100 want more leads.”

If you’re tired of fumbling leads but aren’t sure how to turn it around and recover, here are a few simple factors to focus on:

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Topics: MSP Marketing, Business Development, Social Media, Events and Webinars

Survey: Marketing and communication habits of successful MSPs

Posted by Anne Campbell on Jan 7, 2015 5:00:41 PM

Marketing and communications are an important part of an MSP’s professional toolkit, but it can be a daunting task. Whose responsibility is it, and how is it getting done? What’s worth the time and effort, and what’s not? How do you know where to start?

Intronis is conducting a new research study on the marketing best practices, trends, and habits of MSPs to help answer those questions, and we want to get your input. Just share your insights by completing a short survey.

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Topics: MSP Marketing, Announcements