Two areas of business quickly differentiate great channel partners from the rest — Customer Service and Brand Recognition. Amazon CEO Jeff Bezos once said: “In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.” This statement is true for most companies, but it doesn’t represent the reality VARs and MSPs are facing.
Great channel partners have always focused on delivering exceptional service. It’s part of their DNA and core differentiation. Yet, for many, building the company’s brand — much less shouting about it — has never been a priority, until recently.