7 easy ways for MSPs to improve their business

Posted by Courtney Steinkrauss on Jul 27, 2015 9:00:00 AM

Today’s managed services industry is becoming increasingly crowded with service providers competing for attention and dollars from small business prospects. Some IT service providers cite a lack of sales expertise as their primary obstacle to winning new business, while others struggle with business planning or finding the best way to package their services. MSPs need to change the way they’re looking at these problems and discover new ways to address them.

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Topics: Growing Your MSP Business, MSP Marketing

MSP marketing fundamentals for non-marketers

Posted by Lindsay Faria on Jul 23, 2015 2:45:00 PM

Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t a major surprise, it does remind me of the opportunity we have to better enable our Partners when it comes to some of the marketing fundamentals.

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Topics: MSP Marketing

Hot tips for effective cold calling during slow summer months

Posted by Carrie Simpson on Jul 22, 2015 7:00:00 AM

Cold calling is a numbers game. It gets a whole lot harder in the summer months for a few reasons — one of them is plain old prospect unavailability. You can’t control the fact that all of your prospects are golfing and going to the lake, but here are some things that you CAN control to keep your pipeline full of hot leads this summer.

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Topics: MSP Marketing, Sales Process, Lead Generation

Why MSPs need to combine inbound and outbound marketing to get results

Posted by Terry Hedden on Jul 20, 2015 11:30:00 AM

One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By pairing the two, you can quickly multiply your results.

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Topics: MSP Marketing, Lead Generation

How to get more quality referral leads as an MSP

Posted by Stuart Crawford on Jul 8, 2015 8:58:00 AM

Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers.

Many have been disappointed after what they think is an awesome referral strategy falls flat on its face. Why didn’t it work? After all, doesn’t everyone want a new iPad or a $10 Starbucks gift card? Let’s be honest. Not really.

Referrals from clients and colleagues should be treated like gold, and sorry to disappoint you, but tricks to get them to hand over this valuable information involves something more priceless than an iPad.

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Topics: MSP Marketing, Lead Generation

3 simple ways for IT service providers to boost social media success

Posted by Marie Rourke on Jun 24, 2015 7:00:00 AM

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort of social media presence, even if it’s not a well-managed one. Further tipping the scales in favor of social is this: Today, 76 percent of marketers surveyed by Social Media Examiner said social media is actually helping their companies close deals.

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Topics: MSP Marketing, Social Media

Ask Intronis: How to use PPC advertising to elevate your MSP marketing efforts

Posted by Courtney Steinkrauss on Jun 22, 2015 9:05:00 AM

Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.

Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a way of standing out in the local market. He said it worked well for his business, so I know it’s worth a try. I have no idea where to get started, though. Can you help me understand how to use PPC advertising as an MSP?

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Topics: MSP Marketing, Ask Intronis

Microsoft Windows 10 Announcement: An MSP’s Perspective

Posted by Achmad Chadran on Jun 11, 2015 1:00:00 PM

I was intrigued by Microsoft’s recent announcement that Windows 10 would be the OS platform’s last major release and that it plans to push smaller updates online as they become available. The news left me wondering what the announcement means for the MSP community.

I took the question to a handful of IT solution provider partners and found their ideas illuminating. What I heard was a mixed assessment of both opportunities and challenges raised by Microsoft’s strategic shift, ranging from business model reinvention to more fundamental product support issues.

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Topics: MSP Marketing, Microsoft Windows

MSP Marketing tactics that will drive more sales

Posted by Lindsay Faria on Jun 2, 2015 10:40:00 AM

We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit into your overall strategy). A practical place to start is to identify the specific ways you are looking to grow, whether it’s increasing the number of customers, amount of billings, or growing your team.

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Topics: Growing Your MSP Business, MSP Marketing, Events and Webinars

Why MSPs need to use Twitter for SEO

Posted by Stuart Crawford on May 27, 2015 8:30:00 AM

Think Twitter is a waste of time? Think again. Every managed service provider (MSP) should be using Twitter regularly to share knowledge, engage with customers, and improve your company's search engine optimization (SEO).

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Topics: MSP Marketing, Social Media

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