All roads lead to managed services

Posted by Stuart Crawford on May 18, 2016 9:30:00 AM

In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this.

Why is this happening? Companies of all sizes need managed IT service, right?

While it’s true that companies of all sizes would benefit from a robust managed IT services program, many people aren’t aware of just how much a managed services program will help them.

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Topics: MSP Marketing

Calling all MSP marketers: Introducing the MSP Marketing Master Awards

Posted by Lindsay Faria on May 11, 2016 10:00:00 AM

Did you know Intronis recently launched the 2016 MSP Marketing Masters Awards, designed to honor the IT channel's most savvy marketers? This is the first time we’re hosting this type of program, and we’re all very excited about being able to provide your team with the opportunity to be recognized for its creative and successful marketing efforts!

One of our key goals at Intronis is to help MSPs be more successful—not just at delivering and supporting data protection and security solutions, but to be more successful overall. When it comes to the types of marketing enablement resources we provide, we try to produce tools that help MSPs promote their solutions, and we also try to provide education and guidance on how to be more successful marketers in general. The MSP Marketing Masters Awards is reinforces this goal.

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Topics: MSP Marketing

The MSP’s Bookshelf: Made to Stick

Posted by Lauren Beliveau on May 9, 2016 4:45:58 PM

Distinguishing your IT services is easy, but getting your prospects to remember you isn’t.  Having a good idea isn’t enough. You need to make sure it’s memorable. What makes a concept stick? We want to help MSPs learn just that, so this year at Robin Robin’s IT Sales and Marketing Boot Camp we’ll be giving out free copies of Made to Stick: Why Some Ideas Survive and Others Die.

Don’t want to wait for the show? Check out these tips from the book to help make sure your ideas are both understood and remembered.

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Topics: MSP Marketing

How advocate marketing can help grow your MSP business

Posted by Courtney Steinkrauss on May 3, 2016 1:30:00 PM

Last month I had the pleasure of attending Influitive’s Advocamp conference in San Francisco. If you’re wondering what advocate marketing is, don’t worry, I was, too. The three-day event focused on just that — explaining the purpose and showcasing the value of advocate marketing. Training sessions were offered to those of us new to advocate marketing, and there were a number of keynote speeches from experienced advocate marketers sharing their own insights and lessons learned.

Between the training workshops, AMP Talks, and campfire chats, I was able to absorb a ton of information, and at the end of Advocamp, each of us walked away excited to empower our customers to become advocates.

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Topics: MSP Marketing

Using World Backup Day as an MSP Marketing Opportunity

Posted by Lindsay Faria on Mar 28, 2016 4:07:12 PM

March 31 is approaching fast, but there's still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully protected. Here’s your chance to boost your marketing efforts and bring in some new business as a result!

We know that many MSPs juggle several roles and responsibilities within their organization and as a result may have limited resources dedicated to marketing. It’s with these MSPs in mind that we put together a World Backup Day MSP Marketing Kit! An exclusive benefit to the Intronis Partner community, the kit includes ready-to-go marketing materials to help you launch your backup awareness campaign.

This suite of marketing enablement resources feature the infamous Data Loss Gremlins and provides pre-crafted social media posts, rebrandable white papers and tech guides, 17 email templates, and much more.

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Topics: MSP Marketing

6 Bad marketing habits that MSPs need to break

Posted by Anne Campbell on Mar 9, 2016 5:35:13 PM

Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems down the road.

There are a few reasons marketing is such a weak spot for MSPs. It’s a skill set that outside of most service providers’ comfort zones, and many of them are simply too busy to give MSP marketing the attention it deserves. This combination leads to a number bad habits that MSPs need to correct before they can start enjoying the true benefits of MSP marketing. Be honest; are you guilty of any of these bad marketing habits?

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Topics: MSP Marketing

The MSP’s Bookshelf: Everybody Writes

Posted by Lauren Beliveau on Mar 1, 2016 8:00:00 AM

How many times have you heard you need to make sure you have great content on your MSP website? Probably more than you can count, and there’s a reason. As an MSP, your focus is on your services, but content comes into play more than you may think and can be the deciding factor for prospective customers. That’s why you need to make it a priority.

But what distinguishes your content to make it great? Recently I read Everybody Writes: Your go-to guide to creating ridiculously good content by Ann Handley. In it she provides some great tips that can help even a novice writer make drastic improvements and create great content, whether you’re writing content for your website, social media posts, or emails to prospective customers.

Here are some tips from the book that will help you make your content ridiculously good:

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Topics: MSP Marketing

Two ways to use cold calling to help your other MSP marketing efforts

Posted by Carrie Simpson on Feb 18, 2016 3:09:52 PM

One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a phone, a list, and some paper and a pen, you can cold call. I think it’s the only form of marketing that you can start with zero expense, zero experience, and no purchases required.

Can you make it more complicated and more expensive? Of course. Like anything, there are bigger and better solutions you can purchase. Do you need them if you’re one business owner making a handful of calls a day? No, you probably don’t. 

The thing I love second most about cold calling is the way that it will increase the effectiveness of anything you’re currently spending your marketing dollars on. Direct mail? Social Networks? Email campaigns? Events? Website tracking? Cold calling will help you get better results with all of them. Here are a few tips on how to make that happen.

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Topics: MSP Marketing

MSP tips for pay-per-click advertising

Posted by Lindsay Faria on Feb 11, 2016 8:00:00 AM

If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently taking advantage of this valuable marketing tool, and it’s largely because they just aren’t sure how the whole thing works. Fortunately, our digital marketing manager and resident pay-per-click pro, Sarah Duffy, was happy to share her expertise on the subject. Here are Sarah’s tips for getting started with pay-per-click advertising.

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Topics: MSP Marketing

5 ways the long copy sales letter can (still) help your MSP business

Posted by Stuart Crawford on Feb 10, 2016 2:49:37 PM

There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter.

Yes, a sales letter. I can hear the moaning and groaning now: “Stuart, sales letters never work!” Well, I’m here to let you know that’s just not true. Sales letters do work, but they need to be part of your overall IT marketing strategy.

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Topics: MSP Marketing

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