3 simple ways for IT service providers to boost social media success

Posted by Marie Rourke on Jun 24, 2015 7:00:00 AM

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort of social media presence, even if it’s not a well-managed one. Further tipping the scales in favor of social is this: Today, 76 percent of marketers surveyed by Social Media Examiner said social media is actually helping their companies close deals.

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Topics: MSP Marketing, Social Media

Ask Intronis: How to use PPC advertising to elevate your MSP marketing efforts

Posted by Courtney Steinkrauss on Jun 22, 2015 9:05:00 AM

Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.

Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a way of standing out in the local market. He said it worked well for his business, so I know it’s worth a try. I have no idea where to get started, though. Can you help me understand how to use PPC advertising as an MSP?

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Topics: MSP Marketing, Ask Intronis

Microsoft Windows 10 Announcement: An MSP’s Perspective

Posted by Achmad Chadran on Jun 11, 2015 1:00:00 PM

I was intrigued by Microsoft’s recent announcement that Windows 10 would be the OS platform’s last major release and that it plans to push smaller updates online as they become available. The news left me wondering what the announcement means for the MSP community.

I took the question to a handful of IT solution provider partners and found their ideas illuminating. What I heard was a mixed assessment of both opportunities and challenges raised by Microsoft’s strategic shift, ranging from business model reinvention to more fundamental product support issues.

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Topics: MSP Marketing, Microsoft Windows

MSP Marketing tactics that will drive more sales

Posted by Lindsay Faria on Jun 2, 2015 10:40:00 AM

We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit into your overall strategy). A practical place to start is to identify the specific ways you are looking to grow, whether it’s increasing the number of customers, amount of billings, or growing your team.

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Topics: Growing Your MSP Business, MSP Marketing, Events and Webinars

Why MSPs need to use Twitter for SEO

Posted by Stuart Crawford on May 27, 2015 8:30:00 AM

Think Twitter is a waste of time? Think again. Every managed service provider (MSP) should be using Twitter regularly to share knowledge, engage with customers, and improve your company's search engine optimization (SEO).

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Topics: MSP Marketing, Social Media

Ask Intronis: How to take your MSP marketing strategy to the next level

Posted by Courtney Steinkrauss on May 25, 2015 9:00:00 AM

Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.

Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses in the surrounding metro area. I know we’ll face competition from other service providers in the market, so we need to be strategic about how we approach these new prospects. How can we elevate our marketing efforts to get the attention of these new businesses, and ultimately, beat out the competition?

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

Overcoming internal IT organizations' fear of outside help

Posted by Mike Vizard on May 7, 2015 11:08:00 AM

While it might not come as a surprise to IT services firms, a new survey confirms their suspicions about internal IT organizations.

Well over half—61 percent—of the IT professionals responding to a survey from Innotas, a provider of cloud portfolio management tools, admitted they did not have enough resources and staff to manage the demand for IT projects within their organization.

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Topics: MSP Marketing, IT Services Trends

5 Ways MSPs can make the most of National Small Business Week

Posted by Anne Campbell on May 4, 2015 2:23:00 PM

As an MSP, you know that small businesses can be a big opportunity, but this week, there’s even more reason to celebrate SMBs. The U.S. Small Business Administration has declared May 4 to 8 to be National Small Business Week, and it’s a great opportunity for IT service providers to both learn from fellow business owners and engage with current and prospective customers.

Here are a few ways you can make the most of the week:

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Topics: MSP Marketing, Business Development

Ask Intronis: How to use email in my MSP marketing efforts

Posted by Courtney Steinkrauss on Apr 27, 2015 9:00:00 AM

Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them interested in my company. But, I’m worried that I might become a pest and just be adding another unopened email to a prospect’s spam folder. What can you tell me about email marketing and how to do it the right way? How can I use email to actually bring in new business?

When it’s done right, email can be a really effective way to reach prospects and bring in new business. But, when it’s done wrong, it can do just the opposite. So, you’re right to be cautious. It’s smart to make sure you’re prepared before hitting “send.”

When we got this question, we knew exactly who to talk to. So we asked Jeff Dale, our email marketing manager, to explain best practices, do’s and don’ts, and everything in between. Here’s his advice.  

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

A shocking statement: Social media isn’t for everyone!

Posted by Marie Rourke on Apr 22, 2015 3:34:00 PM

Social media isn’t for everyone or every business. What a relief to finally hear an industry expert say that loud and clear to a crowded room full of channel partners, vendors, influencers, media, and distributors—and mean it!

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Topics: MSP Marketing

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