Why MSPs need to use Twitter for SEO

Posted by Stuart Crawford on May 27, 2015 8:30:00 AM

Think Twitter is a waste of time? Think again. Every managed service provider (MSP) should be using Twitter regularly to share knowledge, engage with customers, and improve your company's search engine optimization (SEO).

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Topics: MSP Marketing, Social Media

Ask Intronis: How to take your MSP marketing strategy to the next level

Posted by Courtney Steinkrauss on May 25, 2015 9:00:00 AM

Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.

Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses in the surrounding metro area. I know we’ll face competition from other service providers in the market, so we need to be strategic about how we approach these new prospects. How can we elevate our marketing efforts to get the attention of these new businesses, and ultimately, beat out the competition?

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

Overcoming internal IT organizations' fear of outside help

Posted by Mike Vizard on May 7, 2015 11:08:00 AM

While it might not come as a surprise to IT services firms, a new survey confirms their suspicions about internal IT organizations.

Well over half—61 percent—of the IT professionals responding to a survey from Innotas, a provider of cloud portfolio management tools, admitted they did not have enough resources and staff to manage the demand for IT projects within their organization.

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Topics: MSP Marketing, IT Services Trends

5 Ways MSPs can make the most of National Small Business Week

Posted by Anne Campbell on May 4, 2015 2:23:00 PM

As an MSP, you know that small businesses can be a big opportunity, but this week, there’s even more reason to celebrate SMBs. The U.S. Small Business Administration has declared May 4 to 8 to be National Small Business Week, and it’s a great opportunity for IT service providers to both learn from fellow business owners and engage with current and prospective customers.

Here are a few ways you can make the most of the week:

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Topics: MSP Marketing, Business Development

Ask Intronis: How can I use email in my MSP marketing efforts?

Posted by Courtney Steinkrauss on Apr 27, 2015 9:00:00 AM

Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them interested in my company. But, I’m worried that I might become a pest and just be adding another unopened email to a prospect’s spam folder. What can you tell me about email marketing and how to do it the right way? How can I use email to actually bring in new business?

When it’s done right, email can be a really effective way to reach prospects and bring in new business. But, when it’s done wrong, it can do just the opposite. So, you’re right to be cautious. It’s smart to make sure you’re prepared before hitting “send.”

When we got this question, we knew exactly who to talk to. So we asked Jeff Dale, our email marketing manager, to explain best practices, do’s and don’ts, and everything in between. Here’s his advice.  

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Topics: Growing Your MSP Business, MSP Marketing, Ask Intronis

A shocking statement: Social media isn’t for everyone!

Posted by Marie Rourke on Apr 22, 2015 3:34:00 PM

Social media isn’t for everyone or every business. What a relief to finally hear an industry expert say that loud and clear to a crowded room full of channel partners, vendors, influencers, media, and distributors—and mean it!

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Topics: MSP Marketing

4 ways to improve your MSP sales and marketing strategy

Posted by Courtney Steinkrauss on Apr 15, 2015 12:00:00 PM

The market for managed service providers is crowded, and there’s competition everywhere. That’s why a solid sales and marketing strategy is an integral part of an IT services business. After all, getting the attention of prospects and converting them into new customers is the key to maintaining and growing a successful business.

Even though you might want to focus on your MSP sales and marketing efforts, you probably aren’t sure where to begin. Or maybe you’re frustrated with the results of your current efforts, or you’re just stuck in a rut.

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Topics: MSP Marketing, Sales Management

Three questions MSPs need to ask about file sharing platforms

Posted by Achmad Chadran on Apr 14, 2015 8:30:00 AM

Business-grade file sharing platforms isn’t just about data security. Yes, that is a critical consideration, but a file-sharing solution needs to serve a variety of business needs to be both effective and successful. That’s why it’s important for managed service providers to look more broadly at these platforms’ architectures, capabilities, and features when evaluating business-grade file-sharing platforms.

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Topics: Professional Services, MSP Marketing, ECHOshare file sync and share

How to use SEO to improve your MSP website

Posted by Stuart Crawford on Apr 8, 2015 3:23:00 PM

What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website?

Is it keywords? Link building? Google's search ranking methods? I'm guessing the answer is “yes” to all three, and that’s one of the challenges with determining what your SEO strategy should be.

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Topics: MSP Marketing, Social Media, Content Marketing

4 Things MSPs need to start doing to close the marketing skills gap

Posted by Neal Bradbury on Mar 17, 2015 1:00:00 PM

Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to learn how to market their businesses effectively too.

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Topics: MSP Marketing

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