Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to get it done right. What is required, though, is initiative, time, drive, and consistency. Oh, and a solid plan.
A good marketing plan keeps the business focused on achieving its goals and communicating its differentiated value. It uncovers new opportunities, inspires discussion, encourages engagement, and fuels the corporate culture. Marketing also drives sales leads and can help close the deal with the right content and collateral in play.
So what makes for a good MSP marketing plan?
The topic was white hot at ChannelCon and XChange this year and for good reason.