IT service providers: Don’t wait another decade to rebrand

Posted by Marie Rourke on Aug 27, 2015 1:30:00 PM

If your business is evolving, your brand should be evolving faster. If you haven’t touched your brand in the last five to 10 years, it’s time. Stop what you are doing and look around. Do you have a brand that sticks or stinks?  

If you are not sure, ask and answer these questions:

  •        Is your existing brand still relevant?
  •        Is it believable?
  •        Can you stand behind it?
  •        Is it unique?
  •        And most importantly, can you defend it?
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Topics: MSP Marketing, IT Services Trends

How reframing the conversation can help MSPs and their business clients

Posted by Achmad Chadran on Aug 24, 2015 1:41:00 PM

When we need help, many of us tend to get ahead of ourselves and overlook the true nature of the problem in the process. I recently asked my doctor for a podiatrist referral to fix a sharp pain in my heel, only to have him deduce that the pain was tennis-related, and offer a few hamstring stretches to do before each play. The fix was simple, effective, and affordable.

You might recognize this tendency to self-diagnose in many of your customers, and the mix of challenges and opportunities it can present for IT solution providers. The key to capitalizing on these opportunities is to take a step back and consider the larger business backdrops behind your customers’ problems and challenges.

Here’s why it’s important to reframe the conversation.

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Topics: Growing Your MSP Business, Professional Services, MSP Marketing, Sales Process, Differentiation

Boost your MSP marketing with SEO

Posted by Lindsay Faria on Aug 18, 2015 8:46:00 AM

If you’re a managed service provider looking to grow your business, you’ve undoubtedly given some thought to how you will generate new leads. While you need to know where to look to uncover your next batch of prospects, remember that it’s a two way street. You also need to make it easy for those leads to find you with MSP marketing activities that focus on the top — or the “Attract” stage — of the marketing funnel. One powerful way to do this is by leveraging search engine optimization (SEO).

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Topics: MSP Marketing

How to get free advertising for your managed services business

Posted by Stuart Crawford on Aug 10, 2015 2:43:00 PM

The media is dying of starvation. They have an endless appetite for quality information to share with their viewers, readers, and listeners. So why do so many managed service providers fail to recognize that journalists need regular feeding to keep them on a healthy diet of information and news—and that feeding them story ideas can pay off in a big way?

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Topics: MSP Marketing

Why awards should be part of your MSP marketing plan

Posted by Lindsay Faria on Aug 6, 2015 3:24:00 PM

For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel your marketing funnel helps you attract and capture new leads, as well as to grow your existing customer relationships.

Many Partners have asked us for tips on marketing activities such as email campaigns or pay-per-click advertising, but one that we think is often overlooked is industry awards.

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Topics: MSP Marketing

7 easy ways for MSPs to improve their business

Posted by Courtney Steinkrauss on Jul 27, 2015 9:00:00 AM

Today’s managed services industry is becoming increasingly crowded with service providers competing for attention and dollars from small business prospects. Some IT service providers cite a lack of sales expertise as their primary obstacle to winning new business, while others struggle with business planning or finding the best way to package their services. MSPs need to change the way they’re looking at these problems and discover new ways to address them.

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Topics: Growing Your MSP Business, MSP Marketing

MSP marketing fundamentals for non-marketers

Posted by Lindsay Faria on Jul 23, 2015 2:45:00 PM

Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t a major surprise, it does remind me of the opportunity we have to better enable our Partners when it comes to some of the marketing fundamentals.

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Topics: MSP Marketing

Hot tips for effective cold calling during slow summer months

Posted by Carrie Simpson on Jul 22, 2015 7:00:00 AM

Cold calling is a numbers game. It gets a whole lot harder in the summer months for a few reasons — one of them is plain old prospect unavailability. You can’t control the fact that all of your prospects are golfing and going to the lake, but here are some things that you CAN control to keep your pipeline full of hot leads this summer.

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Topics: MSP Marketing, Sales Process, Lead Generation

Why MSPs need to combine inbound and outbound marketing to get results

Posted by Terry Hedden on Jul 20, 2015 11:30:00 AM

One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By pairing the two, you can quickly multiply your results.

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Topics: MSP Marketing, Lead Generation

How to get more quality referral leads as an MSP

Posted by Stuart Crawford on Jul 8, 2015 8:58:00 AM

Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers.

Many have been disappointed after what they think is an awesome referral strategy falls flat on its face. Why didn’t it work? After all, doesn’t everyone want a new iPad or a $10 Starbucks gift card? Let’s be honest. Not really.

Referrals from clients and colleagues should be treated like gold, and sorry to disappoint you, but tricks to get them to hand over this valuable information involves something more priceless than an iPad.

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Topics: MSP Marketing, Lead Generation

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