Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them interested in my company. But, I’m worried that I might become a pest and just be adding another unopened email to a prospect’s spam folder. What can you tell me about email marketing and how to do it the right way? How can I use email to actually bring in new business?
When it’s done right, email can be a really effective way to reach prospects and bring in new business. But, when it’s done wrong, it can do just the opposite. So, you’re right to be cautious. It’s smart to make sure you’re prepared before hitting “send.”
When we got this question, we knew exactly who to talk to. So we asked Jeff Dale, our email marketing manager, to explain best practices, do’s and don’ts, and everything in between. Here’s his advice.