Working on the lead generation team at Intronis, I look at dozens of MSP websites every day, and I have seen some of the best MSP websites—and some of the worst. Whether they’re too dense with text or so vague you can’t tell what the company is offering, I’ve seen it all.
That’s why when I read The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi recently, it made me think how beneficial the book could be for MSPs. Using numerous studies, Benartzi illustrates how companies can use technology to their advantage.
Here are five tips from The Smarter Screen that can help IT service providers take their website from good to great.