Why MSPs should care about marketing communications

Posted by Courtney Steinkrauss on Feb 4, 2015 12:00:00 PM

As an MSP, you’re focused on providing exceptional service to your customers and being a reliable and responsive partner to those small and medium-sized businesses. Understandably, your time and energy is spent ensuring that your customers’ information is protected, supported, and backed up, but it’s important to make time to market your business using public relations.

For the past two weeks, I’ve been at “marcoms boot camp,” at Gabriel Marketing Group in Reston, VA. The boutique marketing and communications firm provides services and expertise to technology companies, helping them to grow their business. Many thanks to the team at GMG for their hospitality and willingness to share their vast PR and marcoms knowledge with me. With this insight, I’m now here to report back on why you should care about your marketing and PR strategy and how to quickly and efficiently develop brand awareness around your business.

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Topics: Growing Your MSP Business, MSP Marketing

Custom-priced productization for managed services

Posted by Achmad Chadran on Jan 28, 2015 1:53:20 PM

A services manager for a large and growing MSP shared some valuable insights recently during a conversation about Intronis’ fixed pricing. He enthusiastically offered that, compared to the per-gigabyte plans he was used to working with, fixed pricing vastly simplified planning and positively transformed forecasting. Moreover, his company now had greater flexibility to bundle and value-price their service offerings.

“That’s excellent,” I said. “So do you tier your services now?”

Here the response was much less definitive. “Well sorta-kinda. I’d say we tend more to size up the work effort and then custom-price our services per customer.”

Aha! Customized pricing for managed services….

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Topics: Growing Your MSP Business, MSP Marketing, Innovation and Ideas, IT Services Trends, Business Development

How to get more MDF from vendors in 2015

Posted by Marie Rourke on Jan 14, 2015 5:03:00 PM

Marketing is an area where many MSPs want and need help, but they just aren’t sure where to start. If you’re struggling to get a handle on marketing, you can hire the talent you need or get the talent from other resources. Successfully marketed MSPs usually do both, and one of the resources they tap into is their preferred or opportunity vendors and distributors. How? By simply asking them, “What can you do from a marketing/sales perspective to help grow our mutual sales?”

Many vendors offer formal (or informal) marketing development funds (MDF) that you can “earn” with little or no real effort as long as you check the box of “good partner” and have a plan─even if it can fit on a cocktail napkin.  

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Topics: MSP Marketing, Partner Support

4 New Year’s resolutions MSPs need to make in 2015

Posted by Neal Bradbury on Jan 13, 2015 4:18:00 PM

As a new year gets underway, it’s important for MSPs to stop and reflect on what steps you should take to improve your business in 2015. If you don’t take the time to evaluate your approach and make a plan now, you’ll get caught up in day-to-day operations and miss your chance to make necessary changes.

Here are four adjustments I believe are vital for MSPs to focus on over the next 12 months.

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Topics: Growing Your MSP Business, MSP Marketing, Business Development, Intronis Essentials, Selling Cloud Backup, Differentiation

5 Strategies to score touchdowns on every possession with your MSP marketing

Posted by Stuart Crawford on Jan 12, 2015 9:27:00 AM

While every MSP wants to turn prospects into clients, not every MSP knows how. I’ve said it before, and I’ll say it again, “Only one in 100 IT firms think marketing first, but 100 out of 100 want more leads.”

If you’re tired of fumbling leads but aren’t sure how to turn it around and recover, here are a few simple factors to focus on:

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Topics: MSP Marketing, Business Development, Social Media, Events and Webinars

Survey: Marketing and communication habits of successful MSPs

Posted by Anne Campbell on Jan 7, 2015 5:00:41 PM

Marketing and communications are an important part of an MSP’s professional toolkit, but it can be a daunting task. Whose responsibility is it, and how is it getting done? What’s worth the time and effort, and what’s not? How do you know where to start?

Intronis is conducting a new research study on the marketing best practices, trends, and habits of MSPs to help answer those questions, and we want to get your input. Just share your insights by completing a short survey.

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Topics: MSP Marketing, Announcements

Webinar: How to win new business in a crowded MSP market

Posted by Manny Veiga on Jul 15, 2014 11:23:00 AM

The managed services market is seemingly becoming more crowded by the day, making it harder for IT services providers to stand out. MSP marketing expert Stuart Crawford of Ulistic will share some of his most effective sales and marketing strategies to help you differentiate in an Intronis webinar July 22 at 2 p.m. ET.boxing-gloves

Stuart - who recently hosted an Intronis webinar all about LinkedIn marketing for MSPs - formerly owned his own MSP and was able to grow it into one of the most successful IT services companies in Alberta, Canada using progressive marketing strategies. 

The tips he willl share next Tuesday will help MSPs achieve top-of-mind exposure with their SMB prospects, and then turn that awareness into sales results. 

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Topics: MSP Marketing

2014 Go to Marketing Planning for MSPs: Just One Thing

Posted by Aaron Dun on Nov 28, 2013 11:10:00 AM

By Aaron Dun, Chief Marketing Officer

As an MSP, business planning for the coming year is always hard. Questions around growth planning, how to gain more recurring revenue clients, what new technologies are emerging that need to be supported, when to add staff, among many others, are rarely easy to answer.

And often, in the face of those core issues the idea of scaling a sales and marketing plan is even more challenging. If you have been fortunate to build your business on repeat customers and word of mouth referrals, the question of marketing strategy likely continues to get pushed to the background. 

In our own planning exercises we often find it useful to focus on “one big thing” to rally around and get right, rather than try to take on too many discrete tasks. In the spirit of focus then, here is one big idea for your 2014 marketing strategy:

Start a Blog!

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Topics: MSP Marketing

ChannelCon musings: MSPs' Biggest Challenges (VIDEO)

Posted by Manny Veiga on Aug 7, 2013 4:03:00 PM

New Intronis CMO Aaron Dun had his first opportunity to meet our IT managed service partners in-person last week at CompTIA ChannelCon in Orlando, and found the experience eye-opening.

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Topics: MSP Marketing

Lean On Channel Partners to Help Promote Your Cloud Backup Solutions

Posted by Intronis Staff on Feb 8, 2012 5:27:00 PM

When MSP owners are evaluating backup solutions, marketing and promotional advantages tend to fall far down their criteria list. That’s a mistake. Business owners who have been down the road of promoting a product understand the importance choosing a partner that helps them tackle these hurdles. Time is money, so make sure you’re spending your time doing the right things by partnering with a provider who can help with your promotion.

Pick Your Partner

When it comes to promoting your solution, the smartest way to go is with a channel-focused partner. Solution providers who only sell into the channel rely exclusively on their partners’ success. Their interests are aligned with yours, and you’ll never have to worry about your partner competing with you and possibly undercutting your price.

Channel-focused providers often have many tools set in place to help guide their partners down the road of success. Their solutions are designed to be used as a tool to not only solve your pains, but also grow your wallet. Make sure you are hitting these checkpoints before partnering with a solution provider.

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Topics: MSP Marketing


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