Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused company to having only one important focus ... do you know that this can be?
They are a marketing and sales organization.
That’s it. Nothing is more important than marketing their business every day and conducting wave after wave of sales operations. Yes, these very successful managed IT service companies are conducting a well thought-out, military-like marketing and sales strategy.
Why do so many MSPs continue to ignore the importance of marketing and sales when time after time it’s been proven that conducting marketing and sales operations with precision will ensure your managed service business grows and grows and grows?