Define Your Purpose. Share Your Story.

Posted by Marie Rourke on Mar 1, 2017 9:30:00 AM

Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they are doing is having a positive impact on their target audience. 

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Topics: MSP Marketing

Raj Khera: Stop calling yourself an MSP – Here’s Why

Posted by Raj Khera on Feb 22, 2017 2:16:05 PM

 

If your target market is other IT firms, then calling yourself an MSP is the right move. IT professionals know what this means. But — and this is really important — most other people don’t know what an MSP is.

Whatever you call your type of business, your prospects should instantly know what you do. If you have to explain what “managed service provider” or “MSP” means, then there is a good chance that people who could be potential clients may never understand what you do and therefore will move on instead of contacting you.

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This means that for prospects to find you online, your marketing — that’s your website, your blog, your digital content — has to use terms that your clientele thinks of when they look for IT services. And that doesn’t always mean MSP.

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Topics: MSP Marketing

5 Critical behaviors of successful managed IT services companies

Posted by Stuart Crawford on Feb 15, 2017 4:43:32 PM

Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused company to having only one important focus ... do you know that this can be?

They are a marketing and sales organization.

That’s it. Nothing is more important than marketing their business every day and conducting wave after wave of sales operations. Yes, these very successful managed IT service companies are conducting a well thought-out, military-like marketing and sales strategy.

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Why do so many MSPs continue to ignore the importance of marketing and sales when time after time it’s been proven that conducting marketing and sales operations with precision will ensure your managed service business grows and grows and grows?

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Topics: MSP Marketing

Ask Intronis: How can I start using videos in my marketing strategy?

Posted by Lauren Beliveau on Feb 6, 2017 7:42:00 AM

Q: Video marketing seems to be getting more popular, so to get ahead of the curve, I want to start using video marketing to highlight my IT service offering. How can I start using video on my website and incorporate it into my marketing strategy?

Video marketing is still considered new in a B2B environment, but many consumer brands have found it to be an effective way to highlight different features their product has to offer. Researchers even found that after watching a video, 73 percent of adults are more likely to make a purchase. When used properly, video creates an easy way to educate customers on the value of your services — without making them feel like they’re just being sold to. 

To help you successfully incorporate video into your website, we talked to Sarah Duffy. Sarah is the senior marketing manager of demand generation at Intronis MSP Solutions by Barracuda, and she has worked extensively on different aspects of our website to make it successful. She shared her advice on why video marketing is important and how to successfully integrate it into your website.

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Topics: MSP Marketing, Ask Intronis

MSP marketing budgeting and planning: Your nightmare and your friend

Posted by Angela Leavitt on Jan 11, 2017 9:30:00 AM

Why worry about MSP marketing budgeting and planning?  

Well, things are changing fast in the IT channel. The industry itself is in a constant state of flux. Mergers and acquisitions abound, and giant competitors like Amazon are entering the MSP space. So, it’s never been more important to effectively attract and retain customers.

And while the thought of creating a marketing plan and budget can feel daunting, it really isn’t as complicated as it seems.

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Topics: MSP Marketing

CompTIA report underscores MSP image problem

Posted by Mike Vizard on Dec 27, 2016 11:32:01 AM

Small-to-medium businesses (SMB), in theory at least, should be consuming most of the IT they use on a daily basis as a service. After all, most SMBs have access to a limited amount of resources. And yet, a new survey of 600 SMBs conducted by CompTIA finds that 61 percent of them don’t rely on a managed service provider (MSP).

What's perhaps even more frustrating is that 38 percent of the respondents who said they don’t rely on MSPs said they had at least considered managed IT services but for reasons surrounding cost, trust, or execution had decided not to employ an MSP. That would leave another quarter (23 percent) of that 61 percent that apparently did not consider MSPs at all.

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Topics: MSP Marketing

Robin Robins: Marketing not working? Read this...

Posted by Robin Robins on Nov 30, 2016 11:30:00 AM

Before you try to implement any new marketing campaigns, I thought I would give you a brief refresher on REALITY so you can better appreciate the difficulty of the task of acquiring new customers.

  1. You are GROSSLY IGNORANT to expect success in marketing simply because you’re good at what you do, because you care, because you desperately need more money and therefore decided recently to get hot ‘n’ bothered about marketing, or because you sent out a couple flyers.
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Topics: MSP Marketing

Stuart Crawford: Why every managed service provider needs a lifecycle

Posted by Stuart Crawford on Nov 30, 2016 9:45:00 AM

Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe limited investment and educational deficiencies are both partially to blame, but MSPs are also confused by all the marketing professionals who each have something different to say to MSP business owners about the right way to market their MSP company.

It's no secret that I’m a straight shooter, a tell-it-like-it-is kind of guy. So here is my observation about the MSP marketing universe: There is just too much information, too much deception, and too many people hunting for your hard-earned dollar. But it doesn’t need to be that way.

This is where lifecycle marketing comes in.

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Topics: MSP Marketing

3 Things you can learn from the MSP Marketing Masters Awards winners

Posted by Lindsay Faria on Nov 28, 2016 1:24:50 PM

After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to:

With so many great submissions, it was a tough decision for the judges, so we’d like to give a shout out to Oxen Technology and Techvera who received Honorable Mentions, as well as to all of the other participants. We saw a lot of great entries!

Marketing doesn’t come easy for many MSPs, which is why it was so encouraging and exciting to see our Partners executing strong marketing strategies to help them stand out from their competition and grow their businesses.

The winners of the MSP Marketing Masters Awards have a few things in common; consistency, creativity, and face-to-face meetings were key to their successes. And I think that reveals some important lessons for other MSPs. Here are three things you can learn from the winners of this year’s MSP Marketing Masters:

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Topics: MSP Marketing, Events and Webinars

Stuart Crawford: How to build a $1 million MSP in 3 years or less

Posted by Stuart Crawford on Oct 5, 2016 11:00:00 AM

The other day, I was having a conversation with a trusted colleague of mine. We were talking about what makes some managed service providers SUPER successful, while others seem to wither away like a sad autumn leaf.

After plenty of brainstorming, we both came to the same conclusion: CULTURE.

But not just any culture, a culture of sales and marketing.

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Topics: MSP Marketing

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