Stuart Crawford: Why every managed service provider needs a lifecycle

Posted by Stuart Crawford on Nov 30, 2016 9:45:00 AM

Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe limited investment and educational deficiencies are both partially to blame, but MSPs are also confused by all the marketing professionals who each have something different to say to MSP business owners about the right way to market their MSP company.

It's no secret that I’m a straight shooter, a tell-it-like-it-is kind of guy. So here is my observation about the MSP marketing universe: There is just too much information, too much deception, and too many people hunting for your hard-earned dollar. But it doesn’t need to be that way.

This is where lifecycle marketing comes in.

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Topics: MSP Marketing

3 Things you can learn from the MSP Marketing Masters Awards winners

Posted by Lindsay Faria on Nov 28, 2016 1:24:50 PM

After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to:

With so many great submissions, it was a tough decision for the judges, so we’d like to give a shout out to Oxen Technology and Techvera who received Honorable Mentions, as well as to all of the other participants. We saw a lot of great entries!

Marketing doesn’t come easy for many MSPs, which is why it was so encouraging and exciting to see our Partners executing strong marketing strategies to help them stand out from their competition and grow their businesses.

The winners of the MSP Marketing Masters Awards have a few things in common; consistency, creativity, and face-to-face meetings were key to their successes. And I think that reveals some important lessons for other MSPs. Here are three things you can learn from the winners of this year’s MSP Marketing Masters:

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Topics: MSP Marketing, Events and Webinars

Stuart Crawford: How to build a $1 million MSP in 3 years or less

Posted by Stuart Crawford on Oct 5, 2016 11:00:00 AM

The other day, I was having a conversation with a trusted colleague of mine. We were talking about what makes some managed service providers SUPER successful, while others seem to wither away like a sad autumn leaf.

After plenty of brainstorming, we both came to the same conclusion: CULTURE.

But not just any culture, a culture of sales and marketing.

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Topics: MSP Marketing

A good MSP marketing plan is not a to-do list

Posted by Marie Rourke on Sep 28, 2016 11:22:00 AM

Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to get it done right. What is required, though, is initiative, time, drive, and consistency. Oh, and a solid plan. 

A good marketing plan keeps the business focused on achieving its goals and communicating its differentiated value. It uncovers new opportunities, inspires discussion, encourages engagement, and fuels the corporate culture. Marketing also drives sales leads and can help close the deal with the right content and collateral in play.

So what makes for a good MSP marketing plan?

The topic was white hot at ChannelCon and XChange this year and for good reason.

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Topics: MSP Marketing

How to capture customers' attention so they read your email newsletters

Posted by Raj Khera on Sep 7, 2016 7:00:00 AM

An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter's articles if they don't open the email. That's why the email newsletter's opening lines need to catch their attention.

The 5 Elements of a Strong Opening

Email marketing research shows that a strong opening to your email newsletter should include the following five elements:

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Topics: MSP Marketing

Stuart Crawford: What I’ve learned from 25 years in managed IT

Posted by Stuart Crawford on Aug 9, 2016 11:30:46 AM

I can’t believe I’ve been in the managed IT business for 25 years this year.

From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP with two great partners, it’s been one heck of a ride. Now, I’m honored to be in a role of where I’m in charge of running Ulistic and focused on driving results for managed IT service companies globally.

Later this week, I’ll have the privilege of hosting a webinar with my friends from Intronis, and we’ll be sharing the top five msp marketing strategies I used when I was part of IT Matters. 

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Topics: MSP Marketing

4 Tips from an MSP marketing pro

Posted by Francis Thach on Aug 4, 2016 12:00:00 PM

As an MSP, it’s challenging enough just to manage SMBs’ systems and keep up with the day-to-day customer demands, never mind trying to build a sales and marketing program for your business. But, with good marketing comes growth, both for your business and your team.

Whether you’re an MSP just getting started and looking for some basic MSP marketing activities to focus on or a larger MSP with an entire marketing team, we’ve got some tips for you. We sat down with Richard Delahaye, Senior Director of Marketing here at Intronis MSP Solutions by Barracuda to get his thoughts on how you can get the most out of your marketing efforts — big or small.

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Topics: MSP Marketing

19 Essential marketing metrics for MSPs

Posted by Angela Leavitt on Jul 27, 2016 3:48:57 PM

If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working at all. And if you aren’t certain something is working, why spend the money?

Speaking of money, let’s talk budgets for a minute. What SHOULD you be spending?

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Topics: MSP Marketing

The 5 can’t-skip stages of an effective email marketing cycle

Posted by Stuart Crawford on Jul 6, 2016 10:00:00 AM

If there's one thing I’ve learned in my 25 years in the managed IT services business, it's that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright and early each day. I'm usually out of bed around 6 a.m. (used to be a lot earlier, but as I age, I need more sleep), put on the coffee, and dedicate the first 60 minutes of my day to reading new information.

Right now, I’m reading “Invisible Selling Machine” by Ryan Deiss from Digitalmarketer.com. Like many other books I’ve read throughout my career, "Invisible Selling Machine" is full of great ideas, and I think these ideas can help MSPs improve their email marketing.

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Topics: MSP Marketing

The MSP’s Bookshelf: Welcome to the Funnel

Posted by Lauren Beliveau on Jun 8, 2016 12:00:00 PM

Good marketing can keep you in business; great marketing will get you ahead.

SMBs have numerous IT service providers to choose from, so distinguishing your MSP is crucial. Recently I read Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11 by Jason Miller, and I think this book is a great resource to help you improve your MSP marketing efforts and create content your customers will love. Here are some tips from the book that will help you take your content to a new level.

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Topics: MSP Marketing

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