Many MSPs abandon telemarketing early on in their growth when they get frustrated with the lack of immediate results. But there is no magic bullet.
All marketing processes and strategies need time to work, and telemarketing is no exception. You need to invest a year in any marketing strategy before your efforts will begin bearing fruit. It’s disheartening for any business owner to think they could invest a year’s worth of time and budget into something that might not work out. Unfortunately, that can and does happen all the time. Why?