Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing AskIntronis@intronis.com.
Q: As an IT service provider, my business has always offered a handful of services to our small and medium-sized business customers, and we’ve done well. But I know we can be even more successful. Specifically, we know that offering cloud backup as part of our services allows us to earn considerably more revenue. So, I want to make sure we optimize how we’re selling cloud backup to our clients. What are the best options for pricing? We want to make sure our pricing model has good margins but is also realistic for our customers.
You’ve come to the right place. We agree that having cloud backup as a part of your managed services offering provides your MSP business with an opportunity for significant growth. In fact, we know it does. Not only does backing up your client’s data to the cloud ensure that their information is protected from the threat of data loss, but it also earns you more consistent revenue.
Last year, one of our own partners brought in about 20 percent of their gross revenue from reselling Intronis’ cloud backup. There are a few ways you can price cloud backup that can help transform your business in a similar way. Here are three options for pricing models: