How MSPs can use social media to generate new business

Posted by Stuart Crawford on Mar 29, 2017 9:44:00 AM

Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to create new relationships, cultivate existing ones, and close new business, you’re missing out. Social media is uber powerful and a must for all managed IT service companies.

The biggest error MSPs make when using social media, though, is believing that propagation of blog posts through a third-party feed distribution service is enough. I’m here to tell you it’s not! When you rely solely on this type of social media, you haven't even scratched the surface. Sure, some posts are getting a level of engagement, but you have to do more. 

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Topics: MSP Marketing, Social Media

Ask Intronis: How to use social media to communicate with customers

Posted by Lauren Beliveau on Feb 27, 2017 7:40:00 AM

Q: These days, it seems like a challenge to reach customers by phone or email—especially when you need a quick response. Sometimes voicemails take days for them to respond to, or an email just gets buried in their inbox. How can I use social media or texting to communicate with my customers without stepping over the line?

Communication is an essential part of running a successful IT business. While most businesses rely on traditional forms of communication like emails and phone calls to correspond, having another way to contact customers can be beneficial, whether it’s texting a client to let them know you’ll be a few minutes late, or giving them another way to contact you in case of an emergency. However, once you start blurring the lines and communicating over text or social media, there are a few unspoken rules you should adhere to.

To help define some guidelines for communicating with customers, we talked to Andrew Brearton. Andrew is a regional account director at Intronis MSP Solutions by Barracuda, and he excels at growing and fostering customer relationships. Here are his tips on how to communicate with your customers without overstepping any boundaries.

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Topics: Social Media, Ask Intronis

The future of social media and your employees

Posted by Francis Thach on Apr 27, 2016 8:38:49 AM

Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on social media tools and best practices. There were so many interesting sessions, but three of them really stood out to me.

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Topics: Social Media

Ask Intronis: How can I make it easier to manage social media for my MSP business?

Posted by Courtney Steinkrauss on Jan 4, 2016 9:00:00 AM

Q: The MSP business I work for is using social media marketing to promote our IT services, but nobody on my team comes from a marketing background. We get the basics of how social media works, but it can be a bit overwhelming to manage. How can I make sure that we’re on the right track with our social media efforts and make it easier for us to manage?

It’s great to hear you’re using social media to promote your IT services business. Not everyone in IT recognizes that social media offers businesses a number of opportunities to promote themselves and get recognized. It can be beneficial in many ways, so you’re right to make sure you’re using it to its full potential.

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Topics: MSP Marketing, Social Media, Ask Intronis

Ask Intronis: How can I use social media to help my MSP business?

Posted by Courtney Steinkrauss on Nov 9, 2015 9:00:00 AM

Q: I’m not very active on social media, but I’ve noticed that a few of my competitors are using it to promote their business. I understand how social media works, but I’m just not sure how to use it to get recognized by small business customers. What are the most useful social media channels for my MSP business? How can I use social media to interact with potential and current customers?

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Topics: MSP Marketing, Social Media, Ask Intronis

10 Twitter accounts MSPs need to follow to keep up on cyber security

Posted by Anne Campbell on Oct 28, 2015 3:45:37 PM

When it comes to cyber security, things change quickly. New threats emerge every day, and you need to stay current on the latest security news to make sure your customers are properly protected. In the age of social media, Twitter is one of the best ways to do just that.

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Topics: Social Media, Cyber Security

Social media is a great “in” for IT sales and marketing

Posted by Marie Rourke on Jul 29, 2015 5:11:00 PM

Recent reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or break a deal, but it certainly will prevent you from getting to know more about your customers, partners, and prospects—and vice versa.  

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Topics: Social Media

3 simple ways for IT service providers to boost social media success

Posted by Marie Rourke on Jun 24, 2015 7:00:00 AM

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort of social media presence, even if it’s not a well-managed one. Further tipping the scales in favor of social is this: Today, 76 percent of marketers surveyed by Social Media Examiner said social media is actually helping their companies close deals.

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Topics: MSP Marketing, Social Media

Why MSPs need to use Twitter for SEO

Posted by Stuart Crawford on May 27, 2015 8:30:00 AM

Think Twitter is a waste of time? Think again. Every managed service provider (MSP) should be using Twitter regularly to share knowledge, engage with customers, and improve your company's search engine optimization (SEO).

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Topics: MSP Marketing, Social Media

An inside look at making the “Intronis is Always There” music video

Posted by Garry Dumas and Miguel Leonor on Apr 21, 2015 9:00:00 AM

Intronis1

By now, you’ve probably watched our new music video, “Intronis is Always There.” If you haven’t yet, you should check it out. Go ahead. We’ll wait.

We got the idea for the song after watching a music video one of our competitors made and knowing that we could create something better. Garry has been writing songs since high school for the various bands he’s been in, and Miguel is a Berklee College of Music alum and leader of his church’s band. So we decided to write a song together.

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Topics: Social Media, Content Marketing, Announcements

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