The future of social media and your employees

Posted by Francis Thach on Apr 27, 2016 8:38:49 AM

Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on social media tools and best practices. There were so many interesting sessions, but three of them really stood out to me.

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Topics: Social Media

Ask Intronis: How can I make it easier to manage social media for my MSP business?

Posted by Courtney Steinkrauss on Jan 4, 2016 9:00:00 AM

Q: The MSP business I work for is using social media marketing to promote our IT services, but nobody on my team comes from a marketing background. We get the basics of how social media works, but it can be a bit overwhelming to manage. How can I make sure that we’re on the right track with our social media efforts and make it easier for us to manage?

It’s great to hear you’re using social media to promote your IT services business. Not everyone in IT recognizes that social media offers businesses a number of opportunities to promote themselves and get recognized. It can be beneficial in many ways, so you’re right to make sure you’re using it to its full potential.

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Topics: MSP Marketing, Social Media, Ask Intronis

Ask Intronis: How can I use social media to help my MSP business?

Posted by Courtney Steinkrauss on Nov 9, 2015 9:00:00 AM

Q: I’m not very active on social media, but I’ve noticed that a few of my competitors are using it to promote their business. I understand how social media works, but I’m just not sure how to use it to get recognized by small business customers. What are the most useful social media channels for my MSP business? How can I use social media to interact with potential and current customers?

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Topics: MSP Marketing, Social Media, Ask Intronis

10 Twitter accounts MSPs need to follow to keep up on cyber security

Posted by Anne Campbell on Oct 28, 2015 3:45:37 PM

When it comes to cyber security, things change quickly. New threats emerge every day, and you need to stay current on the latest security news to make sure your customers are properly protected. In the age of social media, Twitter is one of the best ways to do just that.

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Topics: Social Media, Cyber Security

Social media is a great “in” for IT sales and marketing

Posted by Marie Rourke on Jul 29, 2015 5:11:00 PM

Recent reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or break a deal, but it certainly will prevent you from getting to know more about your customers, partners, and prospects—and vice versa.  

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Topics: Social Media

3 simple ways for IT service providers to boost social media success

Posted by Marie Rourke on Jun 24, 2015 7:00:00 AM

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort of social media presence, even if it’s not a well-managed one. Further tipping the scales in favor of social is this: Today, 76 percent of marketers surveyed by Social Media Examiner said social media is actually helping their companies close deals.

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Topics: MSP Marketing, Social Media

Why MSPs need to use Twitter for SEO

Posted by Stuart Crawford on May 27, 2015 8:30:00 AM

Think Twitter is a waste of time? Think again. Every managed service provider (MSP) should be using Twitter regularly to share knowledge, engage with customers, and improve your company's search engine optimization (SEO).

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Topics: MSP Marketing, Social Media

An inside look at making the “Intronis is Always There” music video

Posted by Garry Dumas and Miguel Leonor on Apr 21, 2015 9:00:00 AM

Intronis1

By now, you’ve probably watched our new music video, “Intronis is Always There.” If you haven’t yet, you should check it out. Go ahead. We’ll wait.

We got the idea for the song after watching a music video one of our competitors made and knowing that we could create something better. Garry has been writing songs since high school for the various bands he’s been in, and Miguel is a Berklee College of Music alum and leader of his church’s band. So we decided to write a song together.

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Topics: Social Media, Content Marketing, Announcements

How to use SEO to improve your MSP website

Posted by Stuart Crawford on Apr 8, 2015 3:23:00 PM

What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website?

Is it keywords? Link building? Google's search ranking methods? I'm guessing the answer is “yes” to all three, and that’s one of the challenges with determining what your SEO strategy should be.

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Topics: MSP Marketing, Social Media, Content Marketing

10 IT channel experts who MSPs should follow on Twitter

Posted by Anne Campbell on Mar 25, 2015 9:00:00 AM

Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to do.) But you’re busy and aren’t sure where to get started, so it keeps getting put off.

Well, it’s time to stop making excuses. If you don’t have a Twitter account for your business, sign up for one today. Once you do that, get started by following any of your SMB customers who are using Twitter, as well as channel vendors that you work with regularly.

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Topics: Growing Your MSP Business, Social Media, Content Marketing

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